FamTech.org

Maternal and newborn health outcomes shouldn’t depend on luck. This #WorldHealthDay, we’re spotlighting the power of innovation in the Care Economy—because families deserve better. Just a few of our exceptional members bringing impact to this space: Maternal Health 💛 Akin (formerly Children's Home Society of Washington + Childhaven) - In-person and virtual care for your whole self, from preparing to ‘start trying’ through the early years of parenthood 💛 Frame - Virtual care, fertility coaching, and concierge support for every stage of the family-building journey 💛 Mahmee - Expert care for every stage 💛 Mommy Labor Nurse - Equipping pregnant women with the tools, knowledge, and confidence they need to have a better birth Postpartum Care 💛 Assicle - Patent-pending, reusable cold/warm compress that provides relief from tearing, hemorrhoids, and other ailments from childbirth 💛 Myri Health (Google '24/Techstars '23) - All-in-one, evidence-based postpartum resource designed to support mothers 💛 Previa Alliance - Maternal mental health company focused on prevention and early intervention of postpartum depression 💛 Tandem Community - Postpartum digital mental health solution delivering culturally curated tools for women of color and culture Newborn Health 💛 Joeyband™ - FDA-registered class 1 medical device changing the standard of skin-to-skin care for newborns and their families 💛 Baober - The first online marketplace that allows parents of newborns to connect with care providers specialized in neonatal care 💛 Tot Squad - Connecting parents with expert services like sleep coaching, lactation support, car seat installation, and baby gear cleaning 💛 smallTalk - Making it easy for parents to supplement and expand the richness and variety of speech input to their young children Feeding / Lactation / Nutrition 💛 Babyation - A hospital-grade pump that's actually comfortable 💛 Bobbie - Organic baby formula, modeled after breast milk 💛 LullaFeed™ - Music-based feeding device integrated with a baby’s bottle to support families through the feeding progression 💛 It's My Leche - Direct-to-mom breast milk freeze drying service 💛 Mamava - Freestanding lactation pods for breastfeeding parents at work and on the go 💛 Milk Stork- Safe, stress-free breast milk shipping, so work trips, relocations, and surrogacy don’t disrupt feeding 💛 SimpliFed - Democratizing access to baby feeding and breastfeeding services by providing virtual care, covered by insurance 👏👏 to each of these members (and so many others on this path) supporting moms, babies, and families. And yet—care remains one of the most underfunded and overlooked areas of health innovation. At FamTech.org, we’re working to bridge that gap by supporting the entrepreneurs, investors, and thought leaders driving real change in maternal and newborn care. Want to see what’s next in the future of maternal health? Let’s connect. ⬇️

Raising money in FamTech has never been simple—and in today’s funding landscape, it’s even more complex. That’s why we’re bringing together some of the sharpest pros in the space for a candid convo about where VC is headed, what’s changing, and what that means for founders. Join us for: 🔹 Real talk on what today’s investors are actually looking for 🔹 How innovation, impact, and care fit into the shifting VC landscape 🔹 Insights from leaders shaping the future of funding 🎤Moderated by Lauren Dai, FamTech.org's Entrepreneur-in-Residence & Cocoon Co-Founder, our panel members include: 🌟 Courtney Leimkuhler – Managing Partner, Springbank Collective. 🌟 Lina Scroggins – Angel Investor, and 17-year Google veteran. 🌟 Erika Lucas – CEO and General Partner at VEST. Plus, stick around for a 30-minute networking session to connect with fellow founders, investors, and operators in the space. 📌 Mark your calendar & grab registration details in the comments.

💎Gem tips from Elle Meza and Vivek Reddy on how to navigate selling into HR, especially in this environment! Some highlights from our FamTech.org convo yesterday: ✨ It’s not just the actual sales cycle with enterprise - you need to be influencing enterprise roadmap 18 months in advance. As Elle shares from her time leading companies like Docusign, she’s planning 18 months in advance on the key priorities for the company (ie. women’s health) and you’d need to be seeding her with ideas then. ✨ Find the key transition points & growing pains a company is going through - ie. transitioning from a PEO - and jump in on that “prescient need”. That was a key reason why Vivek had a timely need for support on leave management with Cocoon! ✨If you’re piloting, scope down as much as possible - keep the population you’re supporting super targeted (ie. California employees in a few other states in the early days for Cocoon). Thank you Elle & Vivek for these insider insights! P.S. If anyone was curious what they look like as Ghibli heroes, check ‘em out ☺️

Families—and especially moms—deserve better than burnout. Our most recent member newsletter hit close for so many (too many) of us. The topic: spring cleaning for the mental load. Around here, we know the mental load is absolutely not just about remembering the grocery list. It’s the endless coordination of doctor’s appointments, school logistics, meal planning, emotional labor… Too often, moms are left carrying the weight. A recent snapshot from The Fair Play Policy Institute and USC’s Public Exchange confirmed what so many of us already know: dads overwhelmingly take the lead in… taking out the garbage. But change is happening. FamTech founders are stepping up with solutions—automating household coordination, making delegation easier, and helping families share responsibilities more equitably. Here are a few: Outsourcing Tasks via AI and Human Assistants ⭐ Duckbill – The personal assistant powered by both real humans and AI ⭐ TULA Life Balanced – Task management for errands, meal planning, event coordination & more ⭐ Faye – Connects busy families with underemployed parents who can tackle their to-do lists ⭐ Sundays – Executive assistant service for working parents ⭐ Sage Haus is a platform helping busy parents reclaim their time by outsourcing the mental load and creating home systems to support a healthy division of labor ⭐ honeycomb. unlocks opportunities for parents to share the mental and logistical load ⭐ Strongsuit helps companies attract, support, and retain top talent with our personal assistant that lets them outsource everyday tasks so they can focus on what matters Delegating & Managing Household Responsibilities ⭐ Fairshare – Helps couples split chores and childcare ⭐ Coexist – A relationship app for better coordination at home ⭐Tend Task Task supports equal partnership by carefully cultivating your partnership with the soil, nutrients, and water it needs to thrive ⭐ hampr – On-demand laundry marketplace with a peer-to-peer engine Easing the Burden of Managing the Family Schedule ⭐ Hearth Display – Digital display that simplifies organizing for busy families ⭐ Maple – All-in-one family app with a shared calendar, task list, meal planner & AI ⭐ Poppins – Personal AI that keeps track of tasks and appointments ⭐ Orgo – AI-powered shared calendar for active families ⭐ Jam Family Calendar – A family calendar app for organizing events, tasks, and appointments ⭐ Milo – AI-powered assistant that takes on the invisible load for parents If you’re working on solutions that ease the weight, let’s connect. And if you’re ready to surround yourself with fellow founders and investors shaping the future of care, please join us in the FamTech community. 🚀

✨ A major milestone for the #FemTech and #CareEconomy communities! ✨ Congrats to Willow Innovations, Inc. and Elvie on this incredible union of two pioneering brands dedicated to improving maternal health and women’s wellness. We can’t wait to see what’s next.

🎯 Selling to HR: What Founders Get Wrong (and How to Get It Right) If you’re building in FamTech, you need to understand how HR buyers think. But breaking into this market isn’t always straightforward. You might be wondering: ❌ Who actually makes the decisions? ❌ How long does a deal really take? ❌ What makes a pitch land—or flop? That’s exactly what we’re tackling in this week’s "HR We There Yet?" bootcamp session, led by Lauren Dai—cofounder of Cocoon and FamTech.org’s Entrepreneur-in-Residence. Lauren has been in the trenches, selling into HR from the ground up, and she’s sharing what she’s learned—along with real HR buyers who’ve been on the other side of the table. We’ll cover: ✅ HR roles & acronyms 101—who’s who in HR and how decisions get made ✅ Real sales cycles—touchpoints, budgets, and common roadblocks ✅ Standing out in HR tech—how to craft a wedge, a hook, and clear ROI ✅ Exclusive insights from HR buyers—what resonates, what turns them off, and how they evaluate unproven solutions Plus, we’re bringing in two powerhouse HR leaders, Vivek Reddy of Benchling and Elle Meza of Elle Meza Consulting, who have led teams at high-growth tech companies and are known for being early adopters of new solutions. They’ll give us an inside look at the buyer’s journey—what actually moves the needle when selling to HR and what sends pitches straight to the "no" pile. 💡 Join us Wednesday, 4/2, at 3 PM ET—we’ll drop the registration link in the comments. Who’s in?

✨ NYC Event Alert! ✨ Immigrant and first-generation founders aren’t just shaping the Care Economy—they’re rebuilding it from the ground up. On Wednesday, April 16 @ 6pm in NYC, we’re bringing together FirstGen, AgeTech NYC, and our FamTech community for a dynamic conversation on how first-generation founders are driving innovation in care—along with the challenges they face and how we can collectively support them. What to expect: ✅ Insights from NYC-based immigrant & first-gen founders who’ve built groundbreaking companies ✅ A candid discussion on the path from caregiving labor to caregiving entrepreneurship ✅ A room full of founders, investors, and innovators shaping the future of care 🎤 Moderated by James Hueston, investor at Primetime Partners & co-founder of AgeTech NYC, featuring: 🗣 Sehreen Noor Ali – Founder, Tecura Labs 🗣 K. C. Kanaan – Co-Founder & CEO, Envoy America 🗣 Zoya Lehrer – CEO, Orgo 🗣 Nathalya Ramírez - Co-Founder, Early Intervention Systems (Techstars Company) Huge thank you to FirstGen and AgeTech NYC for their deep expertise in supporting first-gen entrepreneurs. Join us for an evening of conversation, connection, and community in NYC. Register now!

I greatly appreciated the chance to speak alongside Jason Resendez (President and CEO of National Alliance for Caregiving) and Donald Knight (GSVP People & Culture, Warner Bros Discovery) at Transform last week on a topic I'm deeply passionate about - caregiving and the sandwich generation. We discussed how organizations can intentionally build a culture of care by rethinking their support for caregivers and highlighted the need for policy changes like expanded paid leave and caregiver tax credits to better reflect the modern realities faced by many in the sandwich generation. A special thank you to Deborah Hanus and the Sparrow team for amplifying caregiver voices and championing this important topic. "Caregiving isn't just an act of service, it's an act of leadership." - Donald I left Transform feeling inspired by the incredible people leaders, founders, and innovators who are redefining how we work, build, and lead. It was a special highlight to see the San Francisco Giants being recognized as Employer Brand of the Year by the Transform community. A big shout out to Samara Jaffe, Cal Keizur, Jennifer Cooper, and everyone who made this event so impactful, and to Lindsay Verstegen, Erin Dangerfield, Sarah Kim-Wang, Anna Steffeney, Tina Gupta, Brian Little, Lucia Guillory, PhD for the genuine conversations that not only "filled my Transform-newbie cup" but also affirmed that (to borrow Lindsay's words) “uniting teams and people for a higher purpose has never been more vital.” #Transform2025

👋 Big news: More innovators are joining the FamTech movement! This month, we’re thrilled to welcome: ✨ Perry Halman-Peguillan, MS - SpendCare, Inc. - ensuring trust and transparency for in-home care by providing full visibility and control over caregiver purchases to protect seniors and their families from fraud. ✨ Karen Kelly 🌈- Purposely Social - simplifying social planning for busy parents by integrating with personal calendars and locations to effortlessly coordinate meet-ups, foster deeper real-life connections, and improve overall well-being. ✨ Jake Fishbein - Highlighter - empowering caregivers to advocate for their children with disabilities and navigate the special education system with confidence and ease. ✨ Ken Deering - iGuard Home Solutions Inc - providing smart, automatic stove shut-off devices to keep your home safe and give you peace of mind. ✨ Jennifer W. - VISIBLE - The parent network - helping founders build and strengthen relationships with investors through seamless updates, fundraising tools, and data sharing. ✨ Brian Fluhr - SeniorThrive - empowering older adults with personalized wellness plans, expert guidance, and a supportive community to help them thrive in every stage of life. We’re so excited to have you as part of the FamTech.org community. 🚀 Drop a comment to welcome them, connect, and keep the momentum going! 👇

Huge thank you Juli Insinger cofounder of Carrot Fertility for joining us yesterday to share your insights on spinning up founder led sales! If I had to pull one takeaway from our conversation yesterday, it’s how to crawl, walk, run. Great tips along these lines sparked by questions from our community, including: 🛠️ Javeste Dulcio @StorkFund on when/how to start leveraging brokers (btw we have an upcoming session on this *exact* topic coming up on 4/16 featuring the incredible Kaleana Quibell!) 💸 Mitul Desai @The Care Hack on how to price for your early customers (thank you Juli Insinger for practical tips on how to build in flexibility/discounts while setting the right expectations for the future + Anna Steffeney on how she framed “pilots” as “evaluations” with enterprise customers in the early days of Unum | Leave Logic) If you missed the convo check out the recording here: https://lnkd.in/gGpRn2TJ