Eight Oh Two Marketing

Our very own Paid Search Lead, Caitlynn Goheen, returned to her roots at University of North Carolina Wilmington for Business Week—this time as a speaker! As a proud Cameron School of Business at UNC Wilmington alum, she shared insights on paid search, agency life, and building a career in digital marketing. We’re incredibly proud to have experts like Caitlynn shaping the future of marketing and giving back to the next generation of talent. 💡💼 #UNCWBusinessWeek #802Marketing #DigitalMarketing #PaidSearch #AgencyLife #CareerInMarketing #CameronSchoolOfBusiness

We're excited to announce the promotion of Courtney Guadagno to Copy Editor here at Eight Oh Two! Courtney’s sharp eye, SEO expertise, and leadership have made a huge impact—and now she’s taking it to the next level. Join us in celebrating her well-deserved promotion! 🙌 https://bit.ly/4hOsKXh #TeamEightOhTwo #Promotion #SEOContentStrategy #Leadership #ContentExcellence

Broad match keywords: a waste of ad spend or a hidden opportunity? 🤔 The truth is, when tested strategically, broad match can drive more conversions at a lower cost—but only if you do it right. In one of our latest blog, we break down a step-by-step framework for testing broad match efficiently and effectively, ensuring your budget is spent wisely while unlocking new growth opportunities. 👉 Read now: https://bit.ly/4i849hr #GoogleAds #PPC #BroadMatch #DigitalMarketing #EightOhTwo

Struggling to get the most out of Google Ads Performance Max? 🚀 Optimizing your assets is the key to better reach, engagement, and conversions. Our latest blog breaks down best practices for creative, copy, and audience signals to help you maximize performance and turn insights into real growth. 👉 Read now: https://bit.ly/4hTfwt9 #GoogleAds #PerformanceMax #PPC #DigitalMarketing #EightOhTwo

Are your Performance Max assets holding your campaigns back? Poor creative can limit reach, engagement, and conversions—but optimized assets can supercharge your results. In our latest blog, we break down best practices for images, videos, headlines, and descriptions to help you maximize Performance Max success. 🔹 Use high-quality, diverse creative tailored for all placements. 🔹 Optimize headlines & descriptions to align with search intent. 🔹 Test and iterate with Google’s asset performance insights. Get the full guide to better PMax assets here: https://bit.ly/4hTfwt9 #PerformanceMax #GoogleAds #PPC #DigitalMarketing #EightOhTwo

Stop reacting — start predicting. Eight Oh Two’s own Sara Akl was featured in LBBonline - Little Black Book to talk about how predictive analytics is changing the game in paid search. Learn how brands can move beyond static dashboards to anticipate performance shifts, optimize creative, and maximize ad spend before it’s too late. 🔗 Read more: https://bit.ly/41imi4C #PaidSearch #PredictiveAnalytics #DigitalMarketing #EightOhTwo

🔄 Broad match was eating our budget—but we found a way to fix it. Google’s official keyword hierarchy suggests phrase match should take priority over broad match when both exist in an ad group. Our testing proved otherwise. Through a data-driven restructure, we redefined the way broad match interacts with phrase and exact match keywords, reducing spend cannibalization to <1% in just 5 weeks. 💰 Running Google Ads? You need to read this before letting broad match run wild: https://lnkd.in/epyz8yWd #PPCOptimization #GoogleAdsTips #SEM #DigitalMarketing #PerformanceMarketing

Big news! 🎉 We’re expanding our partnership with U BEAUTY to include SEO services, enhancing their already strong paid search strategy. This integrated approach will amplify their digital presence, drive growth, and connect even more beauty enthusiasts with their game-changing skincare. Read more about how we’re making an impact: https://bit.ly/4id4krb #SEO #PaidSearch #LuxuryBeauty #EightOhTwo

🚨 Broad match keywords aren’t just filling gaps—they’re reshaping your entire ad budget! Our latest research reveals that Google’s broad match best practices can cannibalize phrase and exact match keywords, leading to higher CPCs and lower ROAS. After months of testing, we developed a structured approach that reduced keyword overlap and boosted campaign efficiency. 🔎 See the data, our methodology, and why Google’s best practice might not be best for your campaigns: https://bit.ly/41lUiyf #GoogleAds #PPC #BroadMatch #PaidSearch #MarketingStrategy

We’re excited to announce that Zachary Lawrence has joined Eight Oh Two as a PPC Specialist! 🎉 With a strong background in paid media strategy across industries like hospitality, tourism, and finance, Zack brings expertise in Google Ads, Microsoft Advertising, and platforms like Expedia & TripAdvisor. Join us in welcoming Zack! 👏 Read the full announcement here: https://bit.ly/4k1OcdP #WelcomeTo802 #PPC #DigitalMarketing #SearchMarketing #TeamGrowth