Eight Oh Two Marketing

Please help us welcome Hayley Rogers to the Eight Oh Two team! 🎉 Hayley joins us as our newest SEO Copywriter, bringing three years of agency and freelance experience, a graduate degree in technical writing, and 850+ articles written for Indeed’s Career Guide under her belt. Learn more about Hayley: https://bit.ly/43RFqtr #TeamEightOhTwo #SEOcopywriter #ContentMarketing #DigitalMarketingAgency #SearchFirst #WelcomeAboard

Want better SEO? Start linking smarter. Internal links are one of the easiest, most overlooked ways to improve your website’s SEO and help your pages rank higher in search results. Done right, they guide your visitors and search engines to your most valuable content. Our very own SEO Strategist, Daphne H., breaks it down: ✅ Why internal linking is crucial for SEO ✅ How many internal links you really need ✅ The difference between internal links, backlinks, and external links ✅ Common mistakes that hurt rankings ✅ Simple strategies to improve site navigation, hierarchy, and link equity Ready to tighten up your SEO content strategy and see real results? Start with this guide! ➡️ https://bit.ly/3DSNUG9 #SEOContentStrategy #InternalLinkingSEO #SEOTips #EightOhTwoMarketing #ContentMarketing

Our very own Paid Search Lead, Caitlynn Goheen, returned to her roots at University of North Carolina Wilmington for Business Week—this time as a speaker! As a proud Cameron School of Business at UNC Wilmington alum, she shared insights on paid search, agency life, and building a career in digital marketing. We’re incredibly proud to have experts like Caitlynn shaping the future of marketing and giving back to the next generation of talent. 💡💼 #UNCWBusinessWeek #802Marketing #DigitalMarketing #PaidSearch #AgencyLife #CareerInMarketing #CameronSchoolOfBusiness

We're excited to announce the promotion of Courtney Guadagno to Copy Editor here at Eight Oh Two! Courtney’s sharp eye, SEO expertise, and leadership have made a huge impact—and now she’s taking it to the next level. Join us in celebrating her well-deserved promotion! 🙌 https://bit.ly/4hOsKXh #TeamEightOhTwo #Promotion #SEOContentStrategy #Leadership #ContentExcellence

Broad match keywords: a waste of ad spend or a hidden opportunity? 🤔 The truth is, when tested strategically, broad match can drive more conversions at a lower cost—but only if you do it right. In one of our latest blog, we break down a step-by-step framework for testing broad match efficiently and effectively, ensuring your budget is spent wisely while unlocking new growth opportunities. 👉 Read now: https://bit.ly/4i849hr #GoogleAds #PPC #BroadMatch #DigitalMarketing #EightOhTwo

Struggling to get the most out of Google Ads Performance Max? 🚀 Optimizing your assets is the key to better reach, engagement, and conversions. Our latest blog breaks down best practices for creative, copy, and audience signals to help you maximize performance and turn insights into real growth. 👉 Read now: https://bit.ly/4hTfwt9 #GoogleAds #PerformanceMax #PPC #DigitalMarketing #EightOhTwo

Are your Performance Max assets holding your campaigns back? Poor creative can limit reach, engagement, and conversions—but optimized assets can supercharge your results. In our latest blog, we break down best practices for images, videos, headlines, and descriptions to help you maximize Performance Max success. 🔹 Use high-quality, diverse creative tailored for all placements. 🔹 Optimize headlines & descriptions to align with search intent. 🔹 Test and iterate with Google’s asset performance insights. Get the full guide to better PMax assets here: https://bit.ly/4hTfwt9 #PerformanceMax #GoogleAds #PPC #DigitalMarketing #EightOhTwo

Stop reacting — start predicting. Eight Oh Two’s own Sara Akl was featured in LBBonline - Little Black Book to talk about how predictive analytics is changing the game in paid search. Learn how brands can move beyond static dashboards to anticipate performance shifts, optimize creative, and maximize ad spend before it’s too late. 🔗 Read more: https://bit.ly/41imi4C #PaidSearch #PredictiveAnalytics #DigitalMarketing #EightOhTwo

🔄 Broad match was eating our budget—but we found a way to fix it. Google’s official keyword hierarchy suggests phrase match should take priority over broad match when both exist in an ad group. Our testing proved otherwise. Through a data-driven restructure, we redefined the way broad match interacts with phrase and exact match keywords, reducing spend cannibalization to <1% in just 5 weeks. 💰 Running Google Ads? You need to read this before letting broad match run wild: https://lnkd.in/epyz8yWd #PPCOptimization #GoogleAdsTips #SEM #DigitalMarketing #PerformanceMarketing

Big news! 🎉 We’re expanding our partnership with U BEAUTY to include SEO services, enhancing their already strong paid search strategy. This integrated approach will amplify their digital presence, drive growth, and connect even more beauty enthusiasts with their game-changing skincare. Read more about how we’re making an impact: https://bit.ly/4id4krb #SEO #PaidSearch #LuxuryBeauty #EightOhTwo