TravelBoom Hotel Marketing

✨ 56% of travelers prioritize personalized experiences—are you meeting them where they are? Your guests aren’t all the same—so why talk to them like they are? Whether it’s a mom looking for kid-friendly fun or a couple craving spa-time serenity, guest personas help you deliver exactly what they want. Learn how to build guest personas that boost direct bookings, RevPAR, and loyalty. 🔗 Read the full guide. https://bit.ly/4jdrxdp #HotelMarketing #GuestPersonas #DirectBookings #TravelBoom #Personalization #ProPAR #HotelSuccess

✈️Our very own Mackenzie Livernois spent a few weeks globetrotting across two of the world's most iconic cities—London and Paris! From sipping tea with Big Ben in the background to strolling along the Seine under the Eiffel Tower’s glow, she’s soaked up all the culture, history, and croissants she could handle. At TravelBoom, our passion for exploring new places mirrors how we tackle hotel marketing—fearless, innovative, and always focused on personal connections. #LondonCalling #ParisJeTAime #Globetrotter #HotelMarketingOnTheMove #TravelBoomTravels

📺 51% of travelers turn to YouTube influencers before booking a hotel. Why? Travelers want authentic, in-depth reviews before making a decision. Vlogs, behind-the-scenes tours, and first-hand experiences give them the confidence to book. If you’re not working with travel influencers on YouTube, you’re missing a huge opportunity to increase direct bookings and build trust with potential guests. 📖 See the full report for key influencer insights: https://bit.ly/4iX3i3z #DigitalMarketing #TravelIndustry #YouTubeMarketing

🎙️ Episode 270 Just Dropped! 🎙️ Feeling overwhelmed by the AI boom? You’re not alone—and that’s exactly why you can’t miss this week’s episode of The Hotel Marketing Podcast. Our team is dropping helpful hints and tutorials for your and your marketing team. Listen in and future-proof your marketing 👉 https://bit.ly/3RuDJuh #HotelMarketing #ChatGPT #DirectBookings #HospitalityAI #TravelBoom

📈 KPIs aren’t just numbers—they’re your hotel’s growth strategy. If you don’t know your ROAS from your CPA, it’s time for a tune-up. Tracking the right hotel marketing KPIs shows you where to optimize and how to drive real results—higher ADR, better RevPAR, and more direct bookings (hello, OTA freedom!). 👉 Discover the must-track KPIs that turn insight into action and direct bookings into higher profits now. https://bit.ly/3G17mkl #HotelMarketing #KPIs #DirectBookings #DigitalMarketing #TravelBoom #RevPAR #ProPAR #HotelSuccess

🚨 New Study Alert🚨 Did you know that 28% of travelers have booked a hotel because of an influencer’s recommendation? Our latest study explores how independent hotels can strategically leverage influencer partnerships to increase direct bookings and reduce OTA dependence. 📖 Get the full insights here: https://bit.ly/4iX3i3z #InfluencerMarketing #HotelMarketing #DirectBookings

We’re proud to partner with The Fort Garry Hotel, Spa & Conference Centre, a historic icon in Winnipeg, to transform its digital marketing strategy. With web development, SEO, and PPC, we’re helping the property connect with a new generation of travelers while staying true to its timeless legacy. Learn more about our collaboration here 👉 https://bit.ly/4ijIQtd #TravelBoom #DigitalMarketing #HotelMarketing #FortGarryHotel

Want more guests to post about your hotel? Make it effortless. Guests love to share their experiences—but they need a little nudge. 👉 Swipe for 4 easy ways to encourage more User-Generated Content (UGC). 🚀 More strategies here: https://bit.ly/4keyoVa #HotelMarketing #SocialMedia #UserGeneratedContent

Your website might be getting traffic—but if guests aren’t booking, something is broken in your funnel. 📊 Google Analytics helps pinpoint revenue leaks. Here’s what to check: ❌ High Bounce Rate? Your landing page might not be engaging enough ❌ Drop-Offs at Checkout? A confusing booking process could be scaring guests away ❌ Slow Page Load Speed? A 1-second delay can drop conversions by 7% 👉 Full guide here: https://bit.ly/3XhomIV #HotelWebsite #RevenueOptimization #GoogleAnalytics

Most hotels rely on OTAs for bookings—but Google Analytics can show you exactly how many guests book directly through your website. Here’s how to set up conversion tracking in GA4: 🔹 Define your conversion goal (e.g., booking confirmation page) 🔹 Set up Event Tracking to measure completed bookings 🔹 Use GA4 Funnels to see where guests drop off in the booking process Need help setting this up? Drop a comment below! 👇 👉 Learn more here: https://bit.ly/3XhomIV #HotelMarketing #DirectBookings #GoogleAnalytics