TRIP

You might just see TRIP springing up at a store near you - thanks to our friends at Sprouts Farmers Market for spotlighting calm in the chaos! 🌱✨

TRIP x GNC ✌️ You can now find TRIP stocked on GNC shelves across the U.S. 🇺🇸 We’re excited to be part of GNC’s new functional beverage line-up and its commitment to propelling health and wellness solutions that support better living. Here's to helping more people find their calm!

🇺🇸 We’re thrilled to see BevNET.com feature TRIP on their homepage, celebrating our launch at Target! 🎯 We’re dedicated to making more moments of calm accessible to all, with every can of TRIP offering a FREE 3-month Calm premium membership 💙 Here’s to helping everyone find their calm, one can at a time 🙌

🌿 When we launched our Mindful Blend™ range we set out to help more people find moments of calm in new ways with innovative ingredients. Fast forward to today - magnesium now sees 3.3 million Google searches per month 🤯 At TRIP, we're proud to be leading this movement. Our drinks are infused with calming magnesium and nature's botanicals, promoting relaxation and balancing the mind and body. You can pick up a can in major retailers, your favourite on-trade spots, or online. Mindful Blend went viral last summer, and there’s even more to come... watch this space 🧘♀️

Tik Tok Shop was the fastest growing online retailer in 2024 and TRIP is the #1 drinks brand 🤯 Last week, our Managing Director, James, joined forces with other top brands to discuss how TikTok Shop is fundamentally changing the way that we shop. And the numbers speak for themselves: 🚀6,000+ live streams every day in the UK 🚀+180% rise in revenue year-on-year, with some brands seeing as much as 700% growth 🚀80% of purchases are unplanned, showcasing the power of impulse buys and live commerce ... Meanwhile, over on Tik Tok, TRIP hosted our first-ever De-Stress Day with a 12-hour live stream, delivering our best-ever sales day on TikTok Shop 🛒🎉 We're proud to be leading the way in social commerce, ensuring we meet our consumers whenever and wherever they need us. Here's to more innovation, growth, and success in social commerce - powered by our continued partnership with TikTok! 🌟

TRIP x Young's Pubs 🤝 From this week, we're thrilled to announce that you can find TRIP at Young’s Pubs across the UK. Order your favourite TRIP flavour to enjoy with a pub snack or ask for a TRIP & Three Spirit mix for some mocktail magic! 🍹

🇬🇧➡️🇺🇸 U.K.-based TRIP Drinks is making major moves stateside. The functional beverage brand has officially launched in Target locations nationwide, expanding its global retail presence to 40,000+ doors. Read more on TRIP’s U.S. momentum and a new private label collab between 7-Eleven and AriZona 🛍️🥤 https://lnkd.in/g8agYPZa #BeverageIndustry #RetailExpansion #FunctionalBeverages #CPGNews #BrandGrowth

Zero to hero on TikTok Shop 📈💥 ‘if you’re not selling, you’re missing out!’ 3 years ago, James Edmunds & I made up 100% of TRIP’s marketing team - we practically begged our first performance marketing agency to work with us 😅 Thankfully that’s no longer the case & we now have a dream team, but last Thursday the two of us found ourselves at TikTok Shop’s media event, speaking with 50 top tier journalists from the UK, Spain, France & Italy - as it turns out we’re amongst the top selling brands on TikTok Shop 🤯 As TT Shop gets ready to expand into Europe, we’re excited to be one of the brands paving the way in discovery commerce, bringing the joy back to shopping, delivering calm to a new wave of consumers. Our whirlwind journey on the platform saw us go from launch in September ‘24 to the #1 top selling drinks brand 🚀 in the UK by January ‘25! How are we doing it at TRIP?  ✔️ Organic content  ✔️ Affiliate creators  ✔️ Live shopping events  ✔️ Seasonal campaigns  TT Shop was the fastest growing UK online sales platform in 2024, if you’re not selling, you’re missing out 👀 Every brand showcasing has incredibly different strategies so it really seems like opportunity is there for the taking, & what’s for certain is that TT Shop is only going to get more sophisticated & frictionless for brands. Amazing to meet the rockstars behind Made by Mitchell Hair Syrup LOVE CORN Nature Spell Tatti Lashes Free Soul Bear Burners Ridiculously Rich by Alana Yass Clean KAIIA THE LABEL Glow For It + Mallows Beauty 💛 And a huge thank you to TikTok Shop & Danielle Restivo for inviting us to come down + Go Places for guiding us through it all. Hannah Graham Jack Finger Alice Cooper 👏 #takeaTRIP #findyourcalm

TRIP x TARGET 🎯us 🎯us We’ve officially hit the bullseye, TRIP is now available at Target stores nationwide and online! 🛒✨ Our mission? To bring you wellness drinks that make you feel great - without compromising on quality or taste. And now, they’re easier to grab than ever! This milestone is HUGE, and we couldn’t have done it without YOU - our amazing community. Every purchase, recommendation, and share has helped us get here. 🙏 And to make this launch even more exciting, every TRIP can comes with a FREE 3-month Calm premium membership 💙 Next time you’re at Target, grab a TRIP, snap a pic, tag us. Let’s celebrate this milestone together. 🎯

Snack Show Paris - jour 1 🚀 L’équipe TRIP est en place pour vous apporter du calme pendant ces deux jours de salon! ✌🏻 📍Hall 7.2 stand N008 Snack Show #FMCG #TRIP #drinks #beverages #snacking