Wild reposted this
BIG ANNOUNCEMENT! Wild has officially been acquired by Unilever. When Freddy and I launched Wild (exactly five years ago today!), our ambition was clear - drive real change in how people consume personal care by making sustainable bathroom products mainstream. This milestone is a huge step towards that goal. Joining Unilever, with their deep expertise and global reach, will supercharge our mission to eliminate single-use plastic from bathrooms everywhere. Their belief in Wild’s refillable model is a powerful validation that mass consumer change isn’t just possible, it’s inevitable. But this is only the beginning. We will be doubling down on innovation, investing in cutting-edge sustainable technologies and working with Unilever’s world-class formulators to make our Wild products even better. Our promise remains: “Great for your body, great for the planet.” On a personal note, the last five years have been an absolute whirlwind - thrilling, humbling, stressful and emotional in equal measure. Our team of over 100 people, or Wildlings as we call them (sorry GoT), are beyond passionate and dedicated to Wild’s mission and it’s for that reason I’ve so thoroughly enjoyed Wild’s journey to date. It’s also for exactly that reason that Unilever have acquired us and I look forward to continuing to work with that same team to keep pushing Wild to its limits whilst becoming a truly mass market brand that won’t just be around for the next 5 years, but the next 100 years (unlike our compostable products!). Thank you so much to everyone who has played a part in stage one of this adventure, I can’t wait to see what happens next and I hugely look forward to working with our new partners to help us deliver the mission we set out to achieve 5 years ago! 🌍💚 #WildRefill #SustainableFuture #Unilever #BigNews Fabian Garcia
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