At Reuters Events Pharma 2025 in Barcelona, Alastair MacDonald delivered an insightful speaking session titled: “From data to profits: the goldmine pharma isn’t monetising… enough.” The session explored how Patient Support Programmes (PSPs) that integrate both digital tools and in-person nursing support can significantly improve patient engagement and adherence, driving better outcomes and long-term value. Alastair also addressed the untapped power of Patient-Reported Data (PRD) and how real-world patient experiences can generate valuable insights across market access, commercial, marketing, and medical affairs functions. If you missed our session, visit: https://lnkd.in/ebBY9y4W #ReutersPharma2025 #PatientSupportPrograms #PRD #Insights #LifeSciences
Thank you Alastair MacDonald, VP, Medical Affairs of Sciensus for sharing the case studies on how Hybrid Patient Support Programs (PSPs) combining human support with digital solutions are more effective than traditional PSPs or digital-only approaches in improving patient outcomes and drug adherence. #REpharma