Positive Luxury

The shortlist is here – discover the finalists for the Positive Luxury Awards 2025! The Positive Luxury Awards celebrate innovation, real change and higher standards across the supply chain – the brands, retailers and suppliers at the forefront of innovation taking serious, positive action. 🗣️ “Congratulations to all the exceptional luxury brands, retailers and suppliers who have been shortlisted for this year’s Positive Luxury Awards. This is the time for luxury to lead by example, driving positive change for the good of all. All of our shortlisted businesses are at the forefront of the global luxury industry meaningful transformation.” – Amy Nelson-Bennett – CEO, Positive Luxury The finalists in the Positive Luxury Awards 2025 are… Beauty Business of the Year Altra AYUNA • Less is Beauty Miller Harris UpCircle Fashion Business of the Year bbase Design Group Canada Goose NUDEA Untouched World Interiors Business of the Year Goldfinger Homefulness Ltd House of Hackney The AZEK Company Jewellery Business of the Year Alex Monroe FINE GROUP Mejuri Skydiamond Premium Drinks Business of the Year Avallen Spirits | BCorp The Donum Estate MEZCAL REINA LIMITED Santa Rita Estates Travel Business of the Year Fairmont Hotels & Resorts & Raffles Hotels & Resorts Journeys With Purpose Lamington Group | B Corp™ Marbella Club Hotel · Golf Resort & Spa Responsible Luxury Business of the Year Allect Design Group Deckers Brands Monica Vinader Ltd Nissaba Parfums The winners will be announced in April. 🔗 Learn more about the Awards: https://lnkd.in/d3PB5WnF

15 years into his craft at the age of 19. The newest member of the Butterfly Accelerator Programme. Meet Joshua Birch Jones of DESIGNED BY JOSH 👇 Fresh off making history as the youngest designer to be invited as a member of the British Fashion Council, Jones launched his own atelier with seven runway shows at London Fashion Week. His brand now joins the Butterfly Accelerator Programme – and is on the path to Butterfly Mark🦋 certification with the support of our team of luxury sustainability experts. 🔗 Learn more about the Butterfly Accelerator Programme – our exclusive programme for progressive luxury start-ups: https://lnkd.in/ek4X5qMr

As we get closer to the reveal of Positive Luxury Sustainability Awards 2025 winners, discover who made the shortlist for our Travel Business of the Year Award – and how their leaders reacted... Fairmont Hotels & Resorts | Raffles Hotels & Resorts Journeys With Purpose “At Journeys With Purpose, our mission is to create transformative travel experiences that inspire positive change for people and the planet. So thank you to Positive Luxury for helping us to spotlight the remarkable wonders of our natural world.” – Venetia Martin, Managing Director Lamington Group | B Corp™ “This nomination reaffirms our dedication to creating meaningful experiences that benefit both our guests and the planet. We remain strong in our mission to drive positive change in the industry and are proud to stand alongside other leaders in sustainable hospitality.” – Robert Godwin, CEO and Executive Director Marbella Club Hotel · Golf Resort & Spa “Being shortlisted…is a profound recognition of our entire team's unwavering dedication to surpassing benchmarks and innovating our business practices to help safeguard the planet for future generations.” – Leigh Barrett, Sustainability Director . . Our Travel Business of the Year Award is part of the Positive Luxury Sustainability Awards 2025 This category commends the Travel & Leisure company that has integrated sustainable practices leading to higher standards across the business. Each of our shortlisted brands has demonstrated evidence of both environmental and social impact. We’re closer than ever to the announcement of the winners across every category – watch this space.

🗣️ “We need to make sure that the C-suites understand the real commercial risk their businesses are facing” Our CEO Amy Nelson-Bennett gives insight in a new Vogue Business report. The focus – the financial opportunities tied to sustainability investment and the risks associated with inaction. With thanks to reporter Maliha Shoaib and Vogue Business for the opportunity to contribute. 🔗 Read: https://lnkd.in/eR_eVkAd

Gain an understanding of the challenges and opportunities of waste and circularity in the fashion and interiors industries, directly from the experts. Register your place for our webinar with BEEN... In the session, you’ll learn how businesses can… • Turn waste into commercial opportunities • Drive sustainability • Unlock new revenue streams Don’t miss this opportunity to understand the commercial potential of waste and how Positive Luxury supports businesses in navigating this exciting journey. 🗓️ Wed, April 23rd 🕓 4pm - 5pm GMT+1 📍 Online 🔗 Register now: https://lnkd.in/eZ5juq48

Discover the 3 key takeaways from our recent roundtable on how the wellbeing of consumers is increasingly becoming part of beauty industry R&D, skincare products and retail experiences. In our summary, you’ll learn… 1️⃣ What mental beauty means and represents 2️⃣ The challenges of sustainable sourcing and product development 3️⃣ How mental beauty impacts engagement with consumers Plus, you’ll find a full recording of the seminar for a deeper dive into each of these issues, with insights from each of our participating experts: Begoña Sanjuán – Creative Director at AYUNA • Less is Beauty (🦋) Jeannie Jarnot – Founder + CEO, Beauty Heroes® Irene Campanaña – SPA & Wellness Director, Casa de Campo Resort & Villas Òscar Expósito – CEO, CSO and co-founder of Vytrus Biotech 🔗 Get the key takeaways: https://lnkd.in/dQiWW76j

Luxury start-ups – this is your chance to achieve the Butterfly Mark🦋 Applications are now open for the Butterfly Accelerator Q2. Learn more – and meet the brands who recently graduated… Recent graduates of our Accelerator Programme – and newly Butterfly Mark certified Real Changemakers – include material innovator Modern Synthesis and watchmakers Carl Suchy & Söhne By applying for the Q2 Accelerator Programme, your brand could be the next to join them. To be eligible, your brand must: ✅ Turn over <£1M / <$1.3m / <€1.2m annually ✅ Want to play a leading role in driving innovation in luxury sustainability ✅ Have a business plan that reflects that goal Successful applicants will receive the full 4-Part Butterfly Methodology – our most comprehensive sustainability programme – at the most accessible price. 🔗 Begin your application here: https://lnkd.in/dnFahpa3

Below – the finalists for the Jewellery Business of the Year Award at the Positive Luxury Sustainability Awards 2025 share their views on making our coveted shortlist ⬇️ Alex Monroe: “We’ve worked tirelessly to have a positive impact on our beautiful planet. This both rewards and motivates us to keep doing more.” - Alex Monroe, Founder FINE GROUP “Our mission is to make jewellery with love for our planet, and this recognition encourages us to continue making a meaningful impact.” Mejuri: “We are so honoured to be recognised by Positive Luxury, an organisation that challenges luxury brands to meet higher standards for people and the planet.” - Noura Sakkijha, CEO and Co-Founder Skydiamond “Being recognised by the Positive Luxury Awards is a significant honour for such a young company with a big mission to demonstrate 'Another Way'.” - Madeleine Macey, CEO Our Jewellery Business of the Year Award is part of the Positive Luxury Sustainability Awards 2025 🏆 This category celebrates luxury businesses fully embracing sustainability and setting a higher standards for the Jewellery & Watch industry – from ethical sourcing and social practices, to innovative design and materials 👏 Our winner will be announced soon – watch this space.

 “Fostering a supportive, creative environment for our team is key” Emily Campbell, owner and Creative Director of If Only If Nightwear (🦋), explains her leadership philosophy... If Only If Nightwear is a family-owned business with a slower, more inclusive approach to fashion through a focus on the effortless comfort and grace of the nightdress. Emily took over from her mother in 2020, leading a rebrand and a re-emphasising of the brand’s purpose-driven roots. In our exclusive interview, she opens up about the delicate balance of motherhood and entrepreneurship, the importance of sustainability in every step of the business and her vision for the future. 🔗 Tap link below to read the full interview: https://lnkd.in/dpD3u5-U

Welcome Alice Rose McAnulty, the latest member of the Positive Luxury Impact Network. Learn more about this strategic leader in fashion, sustainability and retail… Passionate about ethical business, Alice offers results-driven consultancy for sustainable growth and meaningful impact. She specialises in project management events, partnerships and audience engagement. As part of our Impact Network, she will now contribute to – and benefit from – membership of a coalition of luxury sustainability experts collaborating to reduce industry impact on people and planet. Learn more about the Impact Network: https://lnkd.in/dgqVDa8u