Luxury Society

🚨 The Secret is Out 🚨 -> Today, we officially launched The Luxury Society Podcast, with our first episode diving straight into the high-octane world of TAG Heuer and #Formula1 with our guest TAG Heuer CEO Antoine PIN– a man who isn’t afraid to challenge industry expectations. "Do I believe TAG Heuer will be part of the 1 billion sales club? Frankly, this is not my problem." – Antoine Pin. Luxury is about more than just numbers – it’s about vision, heritage, and making the right moves at the right time. Join hosts, journalist Robin Swithinbank and David Sadigh, Founder and CEO of DLG (Digital Luxury Group), as they bring exclusive insider conversations week after week on the transformation of the luxury industry as it expands its influence across sports, entertainment, and culture. Blending data-driven insights, expert analysis and engaging storytelling, it connects executives, visionaries and emerging trends in a dynamic mix of fact, expertise and entertainment. Join the conversation every week as we unveil new episodes. 🎧 Links in the comments: Apple, Spotify, or wherever you get your podcasts #LuxurySociety #TheLuxurySocietyPodcast #TAGHeuer #F1

A Sunday surprise ahead of Watches and Wonders We’re proud to announce the launch of the Luxury Society Podcast — a new weekly rendezvous hosted by acclaimed journalist Robin Swithinbank together with David Sadigh, Founder & CEO of DLG (Digital Luxury Group). Launching April 1st, this podcast will delve into the ideas, people, and conversations shaping the future of luxury — from brand innovation to market shifts and leadership insights. 🎙️ In the premiere episode, we sit with Antoine PIN, CEO of TAG Heuer, for an exclusive conversation on the brand’s bold new Formula 1 global partnership with TAG Heuer and LVMH. To complement this discussion, Marie Le Scao and Benedicte Soteras of DLG provide strategic analysis and unique perspectives on Formula 1’s influence in luxury and the momentum of the booming Indian market. Links in comment.

In 2018, DLG (Digital Luxury Group) launched the first WeChat Luxury Index, which helped brands evaluate their performance within the WeChat ecosystem (particularly on the Official Accounts) in terms of recruitment, retention, and optimisation while benchmarking against industry standards. Today, WeChat remains a critical component of brand digital marketing strategies in China. Even with the emergence of platforms like REDnote and Tmall, which attract more attention at certain stages of the consumer journey, WeChat remains the only platform in China capable of covering the entire consumer journey comprehensively. In the newly revamped WeChat Luxury Index, the report focuses on the digital assets of over 150 high-end and luxury brands within the full WeChat ecosystem. It explores how these features help brands achieve marketing goals at various stages of the consumer journey. Please access the full report and read the report deep-dive in the comment section below.

The industry now faces its most significant slowdown since 2020. The prevailing narrative is that mainland China—once a shining star during the pandemic—has lost its lustre. However, this viewpoint is oversimplified, leading brands to make potentially misguided decisions. As we move into 2025, this perspective requires a serious reality check. DLG (Digital Luxury Group)'s latest report, China Luxury and Prestige Market Update, dispels many of the myths surrounding China’s luxury scene, offering detailed analysis of trends along with actionable insights for those looking to thrive in 2025 in the Chinese market. 🔗 Access the full article and download the report: https://lnkd.in/gTdW4QUB

From the luxurious beaches of Saint-Tropez to the breathtaking mountains of Aspen, resort takeovers are revolutionising the idea of a vacation. The strategic partnerships between well-known brands and top-notch resorts allow guests to fully immerse themselves in the brand’s unique experience. In this article, Luxury Society guest contributor Kristoff D’oria di Cirie unfolds how these unique partnerships are transforming the luxury travel industry. 🔗 Access the full article: https://lnkd.in/gKQvnNXV

Coming on the heels of Lunar New Year and Valentine’s Day, the 520 festival traditionally is one of the biggest revenue peaks in the year along with Chinese Valentine’s Day. Nowadays, it has become an omnichannel romantic festival and an important marketing occasion, for brands to launch 520 marketing campaigns and a significant e-commerce focus, including on marketplaces like Tmall. “Decoding Luxury Marketing Milestones in China 2024: 520” co-release by DLG (Digital Luxury Group) and Re-Hub reveals that despite challenges, 520 remains crucial for luxury brands, showing increased consumer engagement and strategic adaptability amidst China’s evolving luxury market dynamics. 🔗 Access the full article and download the report: https://lnkd.in/gas2q4Kv

In a volatile climate, brands across the luxury pyramid are eyeing brand elevation to gain shares of revenue from VICs. While brand elevation essentially boils down to clienteling, what are the main building blocks brands should look at in China? Iris Chan (陳淙韵) delved into the five levers for brands to establish their clienteling practice: Architecture, Connect, React, Proactively Outreach, and Enrich profiles. 🔗 Access the full article: https://lnkd.in/g5eR7c-g

🎙 In an exclusive interview for Luxury Society, international journalist and author Robin Swithinbank sat down with Rado Watch Co. Ltd. CEO Adrian Bosshard to discuss the Swiss watchmaker's resilience amid global economic shifts. 📈 Appointed at the height of the 2020 global crisis, Bosshard has steered Rado through a notable market resurgence, as evidenced by a significant 28.15% increase in global Google searches for the brand between 2021 and 2023, data courtesy of DLG (Digital Luxury Group). ⌚ Under Bosshard's leadership, Rado has refined its focus on affordable luxury, targeting high-growth markets like India and continually innovating its material use. 🔗 Access the full article: https://lnkd.in/ea4Rk56P