Open Audience

Medical Events Are Changing—Here’s What We’re Seeing Up Close From shorter, smarter sessions to a shift away from over-engineered hybrids—our CEO Leslie Robertson shares what clients are really doing (and dropping) in 2025. If you work in medical affairs, events, or HCP engagement, this is a must-read pulse check.👇

👩⚕️👨⚕️ As Open Audience, we’ve observed the changing shape of medical events—and it’s been nothing short of transformational. The last few years have reshaped how healthcare professionals learn, connect, and collaborate. From rapid-response virtual setups to strategic hybrid designs, we’ve moved beyond logistics to focus on what truly matters: engagement, accessibility, and outcomes. 🌍 Across the globe, we’ve seen what works—and what doesn’t. ✅ Winners? Events that prioritise interaction, regional relevance, sustainability, and scientific value. ❌ Losers? Those still relying on static webinars, generic delivery, and one-size-fits-all content. 🔎 In response to these evolving needs, we developed three purpose-built platforms—crafted specifically for today’s HCP audiences and the demands of 2025: 🔵 OpenMeet Our fully managed platform for live, virtual and hybrid events—designed to elevate interaction through multilingual polls, moderated Q&A, personalised journeys and full compliance support. 🟣 OpenTube A dynamic, interactive video platform that transforms scientific content into immersive experiences. With gamified learning paths, touch navigation and multi-language overlays, it’s perfect for omnichannel education. 🟠 OpenVOD For time-pressed HCPs, OpenVOD delivers curated, trackable post-event content. It extends learning, enhances reach, and supports long-tail engagement through personalised video hubs and analytics. 📈 As we step into 2025, it’s clear: Events are no longer moments in time—they are strategic experiences that must reflect the complexity and diversity of their audiences. Want to hear more? Get in touch, Leslie Robertson #OpenAudience #HCPengagement #MedicalEducation #MedicalEvents #OpenMeet #OpenTube #OpenVOD #HybridEvents #DigitalTransformation #LifeSciences #PharmaEvents #GlobalHealth #MedAffairs

📸 What We’ve Learned from the Past That Shapes the Future This image takes us back to a time when learning and collaboration were strictly in-person, with structured environments and limited flexibility. Yet, even in today’s world of AI, hybrid events, and digital transformation, some core lessons remain timeless. Three things we’ve learned from the past that still guide us today: ✅ Engagement is key – A room full of attendees (or students) doesn’t guarantee learning. Active participation, interaction, and dialogue have always mattered—whether in a 19th-century classroom or a virtual event today. ✅ Accessibility drives inclusion – In the past, access to education and meetings was limited by geography, cost, and time. Now, AI and hybrid engagement tools ensure that no one is left behind, whether they’re an HCP learning remotely or a global team collaborating across time zones. ✅ Technology should empower, not replace – The blackboard gave way to projectors, then to digital screens, and now to AI-powered virtual environments. But at its core, technology should enhance human connection, not replace it. AI-driven engagement isn’t about automation—it’s about making education, meetings, and healthcare more personalised and impactful. As we embrace AI-enabled engagement, we must remember that technology evolves, but the need for connection, understanding, and participation remains the same. 💡 Interested in hearing more? Get in touch Leslie Robertson #AI #HybridEvents #DigitalEngagement #TheFutureOfLearning #HCPEngagement #MedicalEducation #Leadership #Innovation #AIimages

Webinars still add value? Worth the effort? Read what our CEO Leslie Robertson thinks reviewing recent industry reports and date. #audienceengagement #live #virtual #hybrid

Smarter Meetings Don’t Always Need Big Budgets 💡 Whether it’s a small workshop or a large conference, engagement is key. But when working with tight budgets, can small meetings still make a big impact? Absolutely. Here are four ways to elevate your smaller meetings: Engagement through Structure and Interactivity 🗣️ – A well-structured agenda with group discussions and interactive Q&A can spark real engagement, even without advanced tech. Visual Storytelling with Low-Cost Tools 🎨 – Tools like Canva or PowerPoint can create visually stunning slides that keep attendees engaged without costly software. Simple Tech for Smooth Operations 📱 – Basic tools like live polling, event apps, or video conferencing can enhance interactivity without breaking the bank. Expert Facilitation for Impactful Delivery 🎤 – A professional facilitator can guide discussions, energise participants, and ensure your meeting is dynamic and productive. The takeaway: Smart meeting design doesn’t need a big budget. With the right structure, simple tools, and expert input, you can achieve just as much engagement in small meetings as in larger ones. So, next time you’re planning a tight-budget meeting, remember: Big meeting engagement can apply to small meetings too. If you need help delivering a professional, impactful meeting within your budget, reach out! We would love to help elevate your next event. Open Audience Leslie Robertson #EventPlanning #Engagement #MeetingDesign #BudgetFriendlyEvents #OpenAudience #MeetingSuccess #SmartMeetings

Is Your Healthcare Event Ready for the Digital Revolution? 🚀 The digital tools transforming healthcare events are here—and they’re changing everything. From engagement to efficiency, technology is now essential for success. Here’s what’s making a difference: Hybrid Event Models 🌐: Offering flexibility for HCPs to participate in a way that suits them, boosting engagement and reach. AI-Powered Personalisation 🤖: Real-time AI tools deliver tailored content, ensuring a more relevant and engaging experience for each delegate. Interactive Digital Platforms 🎮: Tools like live polling, gamification, and VR make content engaging and boost collaboration. Data-Driven Insights 📊: Advanced analytics help measure engagement and improve future event strategies. At Open Audience, we help clients harness these technologies to elevate their healthcare events. The key is integrating them strategically to meet your goals. How are you planning to innovate and elevate your next healthcare meeting? Talk to us. Leslie Robertson #EventTechnology #HealthcareEvents #HybridEvents #AI #Innovation #AudienceEngagement #OpenAudience

Unlocking Event Success: How the Right Superheroes Make All the Difference 🦸♀️🦸♂️ At Open Audience, we’re lucky to work with brilliant superheroes who deliver exceptional events. When aligned, their unique skills create seamless, impactful experiences that exceed expectations. 🌟 Key success factors for your event delivery: 🌟 Client Engagement 💬: The strategist who understands client needs and keeps communication clear, ensuring goals align. AV & Logistics Mastery 🎥🔧: The tech and logistics expert ensuring smooth operations behind the scenes. Content & Audience Engagement 📝📢: The creative thinker who crafts content and interactive experiences that captivate audiences. What sets these superheroes apart? Their ability to recognise the good in others. By valuing each team member’s strengths, they create a cohesive, powerful team that makes every event shine. When these superheroes unite, they elevate your event experience. Let’s celebrate the power of teamwork in delivering successful events! We would love to hear your thoughts! Leslie Robertson #EventPlanning #ProjectManagement #Teamwork #Superheroes #ClientEngagement #AV #Logistics #ContentCreation #AudienceEngagement #OpenAudience #EventSuccess

The best Audience Engagement company name ever....probably 😊 9 years and counting! #audienceengagement #hybridevents Leslie Robertson

🚀 Go Into It With Your Eyes Open: Seamless Event Delivery 👀 Ever felt like you're running on fumes before an event, just hoping everything works? We’ve all seen the organiser who looks awake—thanks to caffeine ☕ and a couple of strategically placed Post-its. 📝👁️ At Open Audience, we believe technology should enable, not distract. Our clients have enough to manage—speakers 🎤, content 📑, and delegates 🎟️. Tech issues? That’s our job. Here’s how we ensure seamless execution for live, virtual, and hybrid events: 🔹 1. Pre-Event Planning 🗺️ – We map the delegate, speaker, and organiser journey to ensure engagement flows naturally. Every tool must serve the event, not complicate it. 🔹 2. Location & Infrastructure Checks 🏛️📶 – Even top venues can have hidden tech pitfalls. We assess AV, internet stability 🌐, and bandwidth resilience 🚦—so there are no surprises. 🔹 3. Integration & Compatibility 🔗🎛️ – Hybrid events require multiple platforms working together. We ensure seamless meshing of AV, polling 📊, and engagement tools to avoid last-minute failures. 🔹 4. Testing, Rehearsals & Contingencies 🎬⚠️ – Tech glitches happen—but they shouldn’t derail the event. We run full rehearsals 🎭 and have Plan B (and C) 🆘 ready so issues are solved before they affect the experience. Success starts with your eyes open—to risks, tech realities, and what seamless really looks like. Our job? Handle the tech, so you can focus on impact. 💡 Always good to talk, reach out here or contact Leslie Robertson, Stress free events are the way to survive and thrive! #🎤EventTech #🌍HybridEvents #🎟️LiveEvents #🔗SeamlessDelivery #🚀NoSurprises #audienceengagement

🚀 Elevating the Future: Key Trends Shaping Medical Events in 2025 🌟 At Open Audience, we’re excited to share insights on the top trends transforming the medical events landscape. From harnessing AI and automation for impactful engagement to embracing hybrid models and prioritising sustainability, these shifts are revolutionising how we connect with audiences. Don’t miss out on the opportunities to elevate your events. If you only have time for one thing, it should be this: Focus on how innovation and inclusivity can shape your event strategy for 2025. Read the full post and reach out to discuss how we and Leslie Robertson can help you take your events to new heights! 🎈 #MedicalEvents #EventTrends2025 #FutureOfHealthcare #OpenAudience