Open Audience’s Post

🚆 Open Audience: A Name That Stands the Test of Time I’m sitting here in London, waiting to board a train to Paris for an event, and it’s got me thinking about another journey—one that shaped Open Audience . Back in 2016, after delivering an event in Paris 🇫🇷, Pedro Malha and I spent the car ride back to the Eurotunnel 🚗💨 brainstorming the perfect name for what we were building. We wanted something that truly reflected our approach—not just a label, but a philosophy. We went through 100+ options (some better left forgotten 😅) before it clicked: Open Audience. A name that captured what we stood for: 🔹 Openness in engagement 🤝 – Whether it's organisers, agencies, clients, speakers, or delegates, our approach has always been about breaking barriers and ensuring every voice is heard. 🔹 Audience at the core 🎤 – We don’t just strategically plan and manage events; we design experiences that put the audience first, turning passive attendees into active participants. 🔹 A brand that evolves 🔄 – Nine years later, the industry has changed, but the essence of Open Audience hasn’t. We’re still pioneering better event engagement using our industry leading technologies, ensuring that connection, conversation, and collaboration are at the heart of every event. Fast forward to today: 2,000+ life science-related events later 🏥💡, and we are more excited than ever about what we do. The industry is evolving, technology is advancing, the event landscape is changing, but one thing remains the same—our passion for making a difference. As we boarded the train that evening 🚅, we bought the URL, not realising how well the name would stand the test of time. Today, Open Audience isn’t just what we do—it’s who we are. And the journey is far from over. #🚀OpenAudience #🎟️AudienceEngagement #🌍Events #🔗HybridEvents #💡ThePowerOfConnection #❤️MakingADifference