Open Audience

🧠 A planner told us recently: “AI is supposed to make things easier. But somehow, our to-do list has doubled.” That comment has echoed with us ever since. Yes, AI is transforming event delivery — from hyper-personalised agendas to predictive attendee insights. But behind every beautifully curated life sciences congress, internal summit, or hybrid town hall, there’s a team of humans quietly burning out. 📌 Skift’s 2025 Megatrends report makes it clear: AI is helping us do more — but it’s also raising the bar in every direction. More data. More expectations. More complexity. Here’s what we’re seeing on the ground: 🔹 Event teams are shrinking, but demands are growing. 🔹 There’s no such thing as “off” when AI makes everything real-time. 🔹 Mental health is becoming a business-critical topic — not a “nice to have.” At Open Audience, we see this daily. And we believe it's time for a reset. Let’s not just use AI to deliver more. Let’s use it to protect space — for creativity, for focus, for wellbeing. Because the best events don’t come from exhausted teams. They come from people who are empowered, supported, and inspired. Leslie Robertson #EventWellbeing #LifeSciencesEvents #EventTech #FutureOfWork #OpenAudience #AudienceEngagement #SkiftMegatrends #MentalHealth #DigitalEvents #AIandWork

The Best Events We’ve Delivered Didn’t Follow the Brief! I’ll let you in on a secret. Most of the best events we’ve delivered didn’t follow what was originally planned. That’s not because our clients got it wrong—it’s because we asked the questions others didn’t. • Is this the right venue? • Do these speakers connect or just present? • Are we engaging people—or just informing them? Trusted advisor isn’t just a title—it’s a role we step into daily. We challenge. We refine. We elevate. From agenda design to AV, from location to learning—we don’t just deliver events. We help our clients deliver the right ones. That’s our superpower. #TrustedAdvisor #EventExcellence #MedicalMeetings #OpenAudience #PharmaEvents #LifeSciencesStrategy Open Audience Leslie Robertson

Feeling like a ‘Home Alone’ day. Our team are across the globe. #liveevents #hybridevents

The event landscape in life sciences is shifting—fast. We’re seeing smarter strategies, sharper design, and a growing focus on outcomes over attendance. From on-demand content to purposeful planning, the most effective teams are rethinking what engagement really looks like. Want to know what’s changing—and why it matters? Here’s what we’re seeing from the front line. Leslie Robertson #HCPengagement #MedicalEvents #EventStrategy #OpenAudience #LifeSciences #DigitalEngagement

Even superheroes need a strategy. At Open Audience, our superpower is trusted advice—across every stage of event delivery. From venue to AV, speakers to strategy, we help clients elevate the entire experience. Here’s how we assemble for impact. Leslie Robertson #TrustedAdvisor #AvengersAssemble #OpenAudience #EventExcellence

Medical Events Are Changing—Here’s What We’re Seeing Up Close From shorter, smarter sessions to a shift away from over-engineered hybrids—our CEO Leslie Robertson shares what clients are really doing (and dropping) in 2025. If you work in medical affairs, events, or HCP engagement, this is a must-read pulse check.👇

👩⚕️👨⚕️ As Open Audience, we’ve observed the changing shape of medical events—and it’s been nothing short of transformational. The last few years have reshaped how healthcare professionals learn, connect, and collaborate. From rapid-response virtual setups to strategic hybrid designs, we’ve moved beyond logistics to focus on what truly matters: engagement, accessibility, and outcomes. 🌍 Across the globe, we’ve seen what works—and what doesn’t. ✅ Winners? Events that prioritise interaction, regional relevance, sustainability, and scientific value. ❌ Losers? Those still relying on static webinars, generic delivery, and one-size-fits-all content. 🔎 In response to these evolving needs, we developed three purpose-built platforms—crafted specifically for today’s HCP audiences and the demands of 2025: 🔵 OpenMeet Our fully managed platform for live, virtual and hybrid events—designed to elevate interaction through multilingual polls, moderated Q&A, personalised journeys and full compliance support. 🟣 OpenTube A dynamic, interactive video platform that transforms scientific content into immersive experiences. With gamified learning paths, touch navigation and multi-language overlays, it’s perfect for omnichannel education. 🟠 OpenVOD For time-pressed HCPs, OpenVOD delivers curated, trackable post-event content. It extends learning, enhances reach, and supports long-tail engagement through personalised video hubs and analytics. 📈 As we step into 2025, it’s clear: Events are no longer moments in time—they are strategic experiences that must reflect the complexity and diversity of their audiences. Want to hear more? Get in touch, Leslie Robertson #OpenAudience #HCPengagement #MedicalEducation #MedicalEvents #OpenMeet #OpenTube #OpenVOD #HybridEvents #DigitalTransformation #LifeSciences #PharmaEvents #GlobalHealth #MedAffairs

📸 What We’ve Learned from the Past That Shapes the Future This image takes us back to a time when learning and collaboration were strictly in-person, with structured environments and limited flexibility. Yet, even in today’s world of AI, hybrid events, and digital transformation, some core lessons remain timeless. Three things we’ve learned from the past that still guide us today: ✅ Engagement is key – A room full of attendees (or students) doesn’t guarantee learning. Active participation, interaction, and dialogue have always mattered—whether in a 19th-century classroom or a virtual event today. ✅ Accessibility drives inclusion – In the past, access to education and meetings was limited by geography, cost, and time. Now, AI and hybrid engagement tools ensure that no one is left behind, whether they’re an HCP learning remotely or a global team collaborating across time zones. ✅ Technology should empower, not replace – The blackboard gave way to projectors, then to digital screens, and now to AI-powered virtual environments. But at its core, technology should enhance human connection, not replace it. AI-driven engagement isn’t about automation—it’s about making education, meetings, and healthcare more personalised and impactful. As we embrace AI-enabled engagement, we must remember that technology evolves, but the need for connection, understanding, and participation remains the same. 💡 Interested in hearing more? Get in touch Leslie Robertson #AI #HybridEvents #DigitalEngagement #TheFutureOfLearning #HCPEngagement #MedicalEducation #Leadership #Innovation #AIimages

Webinars still add value? Worth the effort? Read what our CEO Leslie Robertson thinks reviewing recent industry reports and date. #audienceengagement #live #virtual #hybrid

Smarter Meetings Don’t Always Need Big Budgets 💡 Whether it’s a small workshop or a large conference, engagement is key. But when working with tight budgets, can small meetings still make a big impact? Absolutely. Here are four ways to elevate your smaller meetings: Engagement through Structure and Interactivity 🗣️ – A well-structured agenda with group discussions and interactive Q&A can spark real engagement, even without advanced tech. Visual Storytelling with Low-Cost Tools 🎨 – Tools like Canva or PowerPoint can create visually stunning slides that keep attendees engaged without costly software. Simple Tech for Smooth Operations 📱 – Basic tools like live polling, event apps, or video conferencing can enhance interactivity without breaking the bank. Expert Facilitation for Impactful Delivery 🎤 – A professional facilitator can guide discussions, energise participants, and ensure your meeting is dynamic and productive. The takeaway: Smart meeting design doesn’t need a big budget. With the right structure, simple tools, and expert input, you can achieve just as much engagement in small meetings as in larger ones. So, next time you’re planning a tight-budget meeting, remember: Big meeting engagement can apply to small meetings too. If you need help delivering a professional, impactful meeting within your budget, reach out! We would love to help elevate your next event. Open Audience Leslie Robertson #EventPlanning #Engagement #MeetingDesign #BudgetFriendlyEvents #OpenAudience #MeetingSuccess #SmartMeetings