Nonsensical | The TikTok Agency

How to Build a Scalable TikTok Organic Strategy That Works 🚀 Join Nonsensical’s Chief Content Officer, Sam Gillies, and host Head of Partnerships, Melina Lee, for a free TikTok webinar to discover how to craft an organic TikTok strategy for brands. This session is perfect for brands looking to build a consistent, scalable presence on TikTok that actually delivers results. Whether you're starting from scratch or looking to level up your content game, we’ll show you what works now. In this webinar, you’ll learn: - What steps you need to consider when creating a TikTok strategy - How to find your ‘Tok’ - What to consider to stand out on TikTok  - The role of storytelling, consistency, and community in organic growth - Tips for analysing what’s working and doubling down on success Want to turn views into loyal followers and get real brand impact? This is where you start. Sign up now for our webinar on 24th April 12PM GMT! 👉https://lnkd.in/ensXzKKE

🎉🎉 New TikTok focused Substack just dropped - The TikTok Sauce 🎉🎉 The TikTok Sauce is your dose of what's actually working on TikTok - from strategy breakdowns to creative ideas. Built for brands, creators, and marketers who want the sauce without the fluff. Our first edition is on everything you need to know about how to win on TikTok Shop! Check it out: https://lnkd.in/ewXGGzEJ

📢HSBC UK has launched on TikTok 📢 After 18 months in the making, today we add TikTok to our social media landscape here at HSBC UK. It’s been quite a journey. I started mulling over how to approach this project back in 2023 with one clear goal: ‘how do we do it in the right way?’. (There’s nothing more cringe than a brand trying to do TikTok, after all 😬). I’m proud to say we’ve reached that goal, with our Money Mindset strategy now live on the channel. Our content focuses on making money work for you, with those with an ambitious, growth mindset front of mind. What makes our approach a little different is our content is presented entirely by HSBC colleagues. They’re an amazing team and have over 40 years combined experience at the bank between them. Huge kudos to them for getting in front of camera and giving this a go (you know who you are!) We’re the first HSBC market globally to launch an organic brand presence on the platform, and the quickest to launch a social media platform for the business. It’s not always essential to be quick, but I’m definitely taking this as a win and feel super proud of this project. This has of course been a ginormous team effort and has not been possible without the support and counsel from some very talented individuals along the way. A special thanks to our core team: Alex Tromp Roberto Boella Ruth Wilson Bryony Fairey Jayden Taylor Courtney Kosar Jonathan Ball Mira I. Esther Whitehead Gracie Grinham Helen Pickering Natalie Peters Danielle Thomson Sophie Weber-Hall Alexis Rees Angus Baillie Emma Ward Our agency experts Oli Hills & Joe Battimelli at Nonsensical | The TikTok Agency and GH05T for their strategic support from start to finish Our global social team Dave Marsh Eduardo Beltrao & Joel on the governance side Our commercial banking marketing team who have been brilliant to collaborate with from the start Kavan Qureshi Lily & Jess Plus a further shout out to James Bowyer at TikTok, Marshall Fleming at Kepler, Alice Tabberer & Megan Askam at first direct, and of course our sponsors Becky Moffat Kristy McCready Sarah Mayall who said yes to this proposal in the first place! Anyway, enough of me barking on, if you like the sound of it, hop on over and join us: TikTok.com/@HSBCUK I’d love to know what you think! 💫 #hsbc #hsbcuk #tiktok #socialmedia #socialmediamarketing

TikTok Shop is finally coming to Germany, France and Italy next week. After setting up in Spain and Ireland last year, brands will now be able to get set up on TikTok Shop and access a very untapped market. Carrefour have joined in France, while cosmetics brand cosnova have joined in Germany. Following our TikTok Shop event last week we'll shortly be releasing an in depth guide for new sellers on TikTok Shop in these countries, so watch this space! #TikTokShop

HOW TO DO TIKTOK SEO IN 2025 🔍 What a success our webinar was on Wednesday with Nonsensical's CCO Sam Gillies with host Head of Partnerships, Melina Lee as they discussed how brands can enhance their TikTok SEO to improve search visibility and optimise content for greater discoverability on the platform. Thank you to everyone who was able to join us! Here are some of the key takeaways we thought were important: 🚀 Understand your audience 🚀 Start with a keyword research - use Creator Search Insights! 🚀 Watch, check, analyse 🚀 Repurpose content 🚀 Work directly within TikTok for your titles and descriptions 🚀 Consistency is key 🚀 SEO takes time—be patient If you want to learn a bit more about TikTok SEO, watch our webinar and key summary 👉 https://lnkd.in/enYy3gwt #tiktok #tiktokmarketing #tiktokagency

Incredibly excited to announce that Dominic McGregor has joined Nonsensical | The TikTok Agency as a non-exec advisor! Dom's experience growing Social Chain, one of the most disruptive social agencies, has already been so valuable helping us to navigate how to effectively scale an agency while continuing to deliver world class results for our clients. With a 38 strong team, working with the biggest brands on TikTok and TikTok Shop, we're only just getting started. We're also in a very unique position of being a full service TikTok agency that also run our own TikTok accounts with over 1,000,000 followers. We have been all in on TikTok for the past 4.5 years! We have live stream studios and presenters, relationships with 1,000s of creators and influencers, affiliate networks, paid media specialists, content creators, organic specialists and community builders. We're doing this in the UK but also in the US and Europe... With Sam based in Berlin with a team of content creators we're already helping brands scale TikTok Shop in the new European markets. We designed the agency to be rapid - we turn around content within 24 hours of a trend kicking off. We launch brand campaigns with creators that are just breaking through. Going niche and focusing all of our services on a single platform was a huge decision but I genuinely believe TikTok is that big and that different to any other platform that it absolutely deserves 100% focus! I've been speaking with Dom for a number of years about TikTok and agency life and it's brilliant to have made something more official. I'm so unbelievably excited for the next phase of our growth and can't wait to work more closely with Dom to help us achieve our goals! Read more using the link in the comments.

HOW TO DO TIKTOK SEO IN 2025 👀🔍 Join Nonsensical’s Chief Content Officer, Sam Gillies, and host Head of Partnerships, Melina Lee, to learn how brands can enhance their TikTok SEO to improve search visibility and optimise content for greater discoverability on the platform. This webinar is designed for any brand who wants to grow their TikTok presence - 74% of Gen Z and 49% of millennials currently use TikTok for search. Our webinar will explain: 🚀 Why SEO is essential for your TikTok content strategy 🚀 New TikTok features that enhance searchability 🚀 Tips for optimising your content to strengthen discovery 🚀 How to find the right keywords for your TikTok SEO strategy It’s the perfect time to start growing on this platform, and our webinar will show you how! Sign up now for our webinar on 2nd April 12PM GMT 👉https://lnkd.in/ek-VVupZ

We're looking for new Account Directors and a Senior Account Managers to join our client services team in the UK 👇 If you're strategic, client-focused and deeply understand social media, we'd love to hear from you, especially if you: ✨ Excel at building strong relationships with clients ✨ Can develop and deliver creative, results driven TikTok strategies ✨ Proven experience managing teams and accounts in an agency ✨ Love the challenge of helping brands thrive on TikTok and social ✨ Can obviously create content that's better than this video (don't take this as a reflection of our work :D) We're a specialist TikTok agency, partnering with brands across organic, paid, influencer, and TikTok Shop, so we're keen to speak to both specialists and all rounders! We're remote, with optional access to co-working spaces across the UK, and many of our team regularly meet up in Birmingham, London, and Manchester. Sound like you (or someone you know)? Apply via the link in the comments, or drop our hiring partner, Emily Moffat a direct message👇 Nonsensical | The TikTok Agency

How To Do TikTok SEO in 2025 🔍 Join Nonsensical’s Chief Content Officer, Sam Gillies, and host Head of Partnerships, Melina Lee, for a free TikTok webinar to learn how brands can enhance their TikTok SEO to improve search visibility and optimise content for greater discoverability on the platform. This webinar is designed for any brand who wants to grow their TikTok presence - 74% of Gen Z and 49% of millennials currently use TikTok for search. Our webinar will explain: - Why SEO is essential for your TikTok content strategy - New TikTok features that enhance searchability - Tips for optimising your content to strengthen discovery - How to find the right keywords for your TikTok SEO strategy It’s the perfect time to start growing on this platform, and our webinar will show you how! Sign up now for our webinar on 2nd April 12PM GMT! 

How To Win on TikTok Shop - a massive thank you to everyone who came along and made our first event a huge success! 👏🏻🛍️ TikTok Shop GMV has surpassed $1B (almost £800M) per month globally since July 2024.. and it's just getting started! 💰 On Tuesday, we hosted our first TikTok Shop event in London, bringing together incredible speakers from powerhouse brands: L'Oréal, TikTok Shop, The Ordinary, Glow For It and Free Soul to share insights, best practices, and what’s next for the platform. Here are our key takeaways from the day we thought were important 👇🏻 🚀 No brand is too big or small for TikTok Shop. From global powerhouses like L'Oréal to breakout brands like Glow For It and Made by Mitchell, the platform creates opportunities for businesses of all sizes. 🔎 TikTok Shop is a discovery machine. It can introduce you to brand-new audiences and potentially unlock your most valuable customer segments yet—so be bold and experiment with your approach! 🎯 Find your focus. Whether it’s live streaming, affiliate partnerships, or consistent daily posting, don’t try to do it all at once—master a strategy that works best for your brand and scale from there. 👥 Just getting started? Lean into affiliate partnerships. More creators promoting your products means more visibility, more sales, and more chances to go viral. 🔥 Once you choose a strategy, go all in! TikTok rewards brands that commit. This isn’t the time for half-measures—consistency and confidence win on this platform. Thank you to our guest speakers for your extremely valuable and inspiring insights! Daisy Kelly - Glow For It, Jack Timpany - L’Oréal, Frances Leonard - The Ordinary, Lucy Murray - Free Soul, and Broghan Smith - TikTok Shop. If you missed out this time, make sure to stay tuned for our next one! 👀 #tiktok #tiktokshop #ecommerce