The Goat Agency

Introducing our latest report: Male Influence 🙎♂️ We’re excited to announce the release of our newest study, Male Influence: How young men feel about the role of online male influencers in their lives and communities. Partnering with YouGov, we surveyed over 4,000 young men aged 18-34 across the UK and US to uncover their thoughts on social media, influencers, and the impact they have on their lives. 🤔 Why now? This is a big topic right now, with conversations often focused on the negatives of male influence online. But we wanted to hear directly from young men themselves to see what we can really do to make a difference. This report dives into five key chapters: 📖 Chapter 1: Young Men on Trust 📖 Chapter 2: Young Men on Influencer Effectiveness 📖 Chapter 3: Young Men on Popular Influence 📖 Chapter 4: Young Men on Positive Influence 📖 Chapter 5: Young Men on Mental Health We know this is a lot of information to take in, so for every chapter we have recommendations for brands on how to implement the findings into their social media and influencer marketing strategies going forward. 📥 Download the full report via the link in the comments! #InfluencerMarketing #MentalHealth #SocialMediaMarketing #ContentCreators #MensMentalHealth

Welcome to Go FAQ Youreslf, where we'll be answering all your burning Influencer Marketing questions... Today our Senior Creative Director, George Grant, will be FAQ-ing YOU today! 💡 FAQ: Can Influencer Marketing be integrated with my other marketing efforts? What would you like to know? Let us know in the comments and see who will be FAQ-ing you next! 👀 #InfluencerMarketing #FAQ #MarketingInsight #MarketingTips #SocialMediaMarketing

Let’s talk NIL – Name, Image, Likeness. What does it really mean, and why is it changing the game for college sports marketing? In our latest insight video, Senior Account Directors Melanie Ropp and Gregg Tobin sit down to discuss: 📚 The history of NIL 🏈 How it’s reshaping college sports & sponsorship 💸 The most creative NIL deals we’ve seen 🎆 March Madness 🤝 And how brands can get it right 👉🏻 Watch the full video now! #NIL #CollegeAthletes #SponsorshipMarketing #InfluencerMarketing #SocialMediaMarketing #MarketingInsights

The Debrief: Unilever x Disney's Snow White 🍎 The Debrief is back - and this one’s straight out of a fairytale. ✨ We’re diving into the magical world of Unilever x The Walt Disney Company’s Snow White, led by Senior Campaign Manager Elle Kelley. The challenge? How do you connect a limited-edition cleaning range with the iconic world of Disney’s Snow White? Our answer: Create an Enchanted Forest, of course! 🌳 Here’s how we brought the magic to life: 🍏 A fully immersive pop-up experience scented with the new range 🎬 A Disney fan-filled cinema screening 🎯 Influencers across verticals invited with bespoke enchanted invites 🧼 A follow-up always-on social strategy The result? Watch the video to find out! 👇🏻 #Unilever #Disney #SnowWhite #InfluencerMarketing #BrandMarketing #SocialMediaMarketing #EnchantedForest

pov: you buy the whole set of Influencer Agency action figures! 🐐 Release date coming soon 👀 #ActionFigures #InfluencerMarketing #SocialMediaMarketing Ellie Hooper Matthew Wyatt Molly Griffin Sam Fowler Chris Robinson Shakira Beach Michael Oliver Charlotte Beaumont

From lifelong friends to viral TikTok stars… meet Jane & Beryl – the creators proving that fun, fashion, and going viral aren’t just for Gen Z. In our latest Creator Chats episode of Overherd On Social, we sit down with this iconic duo to talk about: 👯 Their 30-year friendship turned content journey 📱 How they racked up 2.5M views in 36 hours ✨ What it's really like going viral by accident 🛍️ Their first brand deal with eBay & love for pre-loved fashion 🌍 Why we need more representation of older creators online 💬 The responsibility of creating content that’s safe, joyful, and inclusive for everyone With zero strategy and 100% authenticity, Jane & Beryl are the creators the internet didn’t know it needed - but absolutely adores. Their story is one of joy, curiosity, and showing up as your full self - at any age. 🎧 Listen wherever you get your podcasts 📺 Watch the full episode on YouTube (link in comments) #OverherdOnSocial #JaneAndBeryl #TikTokCreators #ContentCreators #InfluencerMarketing

Stoked to be on the judging panel for the Global Influencer Marketing Awards 🏆🔥 Now in its 7th year, the GIMAs celebrate the boldest, most creative, and inclusive collaborations that authentically connect brands with their audiences. Can't wait to see what's on the table 👀 The Goat Agency

“We had 2.5 million views… in 36 hours.” 👀 Best friends for 30 years. Viral sensations overnight. Jane & Beryl didn’t plan to become TikTok stars - but the internet had other ideas. Fashion, friendship, and a whole lot of giggles… our first Creator Chats episode drops TOMORROW, and you’re not ready for the joy these two bring. 💖 Set your reminders – this one’s special. #JaneAndBeryl #OverherdOnSocial #TikTokCreators #WholesomeContent #TikTok #ContentCreators #PreLovedFashion

We may be biased but March might have been our favourite month yet 🤭 ⚽️ Peter Crouch (need we say more) 💙 NIVEA Body Nourish Brunch 🍞 Snack time 👩🏫 Career fair 🏙️ Did someone say drinks on the roof 🇺🇸 Dell take SXSW 🎾 Miami Open for DoorDash 💻 Anywhere's a desk if you make it 🍎 Snow White x Unilever 🏆 Campaign Inspiring Women Awards 🧳 I like my suitcase 💛 Lil BTS #OfficeLife #AgencyLife #WorkCulture #BTS #MarchDump

The Debrief: NIVEA Body Brunch 💙 Kicking off our new short-form series, The Debrief, where we break down some of our most exciting campaigns - starting with NIVEA (Beiersdorf). Account Director Molly Birkett gives us the inside scoop on how we tackled a unique challenge: supporting a global event that was pushed back, meaning we had to rethink our approach… and fast. Enter the chat: A body-positive brunch with artist Sophie Tea! A carefully curated influencer event featuring: ✅ A grazing brunch to connect creators with the Goat & NIVEA team ✅ A deep-dive product discussion with a NIVEA brand manager ✅ Thoughtful touches - an affirmation wall, positive messages on mirrors, QR codes on cupcakes, and even blue nourishing smoothies inspired by NIVEA’s signature moisturiser Oh, and we didn’t contract any Instagram Stories for the day. 😲 Why? Watch to find out! A huge shoutout to everyone that worked on this campaign 🫶🏻 #NIVEA #Campaign #InfluencerMarketing #BrandMarketing #SocialMediaMarketing