The Goat Agency’s Post

Influencers aren’t going anywhere, it turns out. According to recent data from Morning Consult, a whopping 88% of Gen Z adults follow at least one influencer on social media, and almost 1 in 4 follow more than 50. Other key takeaways: ⚡Around half of Gen Z adults specifically seek out information on news (47%), health (56%) and dating and relationships (46%) from influencers. ⚡Roughly 40% go to influencers for information on both entrepreneurship and finance ⚡Over a third (36%) go to influencers for politics The findings show just how much of a position influencers hold in the lives of adult Gen Zers. Whilst you might be concerned that young people are getting advice on politics, relationships, and finance from social media creators, it also shows how democratised and instantaneous information sharing has become. What do you think? Drop your thoughts in the comments below👇 _____ Thred Media #Influencers #Marketing #Insights #Trends #SocialMedia

Influencers aren’t going anywhere, it turns out. According to recent data from Morning Consult, a whopping 88% of Gen Z adults follow at least one influencer on social media, and almost 1 in 4 follow more than 50. Other key takeaways: ⚡Around half of Gen Z adults specifically seek out information on news (47%), health (56%) and dating and relationships (46%) from influencers. ⚡Roughly 40% go to influencers for information on both entrepreneurship and finance ⚡Over a third (36%) go to influencers for politics The findings show just how much of a position influencers hold in the lives of adult Gen Zers. Whilst you might be concerned that young people are getting advice on politics, relationships, and finance from social media creators, it also shows how democratised and instantaneous information sharing has become. What do you think? Drop us your thoughts in the comments below👇 _____ #Influencers #Marketing #Insights #Trends #SocialMedia

Social media plays a crucial role in building brand awareness. Let's discuss the effectiveness of Instagram in engaging young professionals. Instagram offers a visually rich platform perfect for showcasing products and services. Young professionals are highly active on Instagram, making it an ideal place for brands to connect with them. One innovative strategy for Instagram that retail businesses can use is influencer collaborations. Partnering with influencers who resonate with your target audience can significantly increase your brand's visibility. Adaptability in social media tactics is key to staying relevant. #100xLearners #Day2of30DaysChallenge #SocialMediaStrategy #BrandBuilding

"Are you aiming to become an influencer? Establishing a solid presence on all social media platforms with a polished and unified appearance is essential. I specialize in constructing and improving your online presence to help you achieve your ambitions. Let's connect and make it a reality!" **Social Media Platforms:** 1. Facebook 2. Instagram 3. Twitter 4. LinkedIn 5. YouTube 6. TikTok 7. Pinterest 8. Snapchat 9. Reddit 10. Tumblr These are some of the major social media platforms where influencers often build their presence. Let me know if you need more information or have specific questions about any of these platforms! #InfluencerLife #SocialMediaSuccess #OnlinePresence #DigitalInfluencer #ContentCreator #BrandBuilding #SocialMediaGrowth #InstaInfluencer #InfluenceGoals #ConnectAndGrow

Today we managed to achieve something that some might consider impossible! Within a week we were able to put together a roster of 40 local and micro-influencers living in New York City, who are either parents or have a Pet and are able to attend an event on a weekday between 10 am - 6 pm! Putting together a roster of influencers with so many requirements is not easy. It involves reaching out to over 300 influencers, introducing the brand and the campaign, answering any questions they might have about the requirements, and then negotiating rates. All of this was completed within a week! So, if you are struggling to find influencers and don't have the time to reach out to hundreds of influencers, do yourself a favor and drop us a note. Let us handle all the heavy lifting while you focus on the bigger picture! :) #influencermarketing #sourcinginfluencers #NYCinfluencers #influenceragency

Hey event marketers have you heard about Blockout 2024? If you aren't on TikTok or looking at the social media atmosphere there's a new trend gaining traction, especially among Millennials and Gen Z - "blocking out" celebrities who stay silent on pressing social issues. Sparked by the Gaza conflict, this highlights a shift in how these demographics value authentic voices using their platforms responsibly. For event marketers, this is a cue to evaluate some key learnings that digital marketers are cultivating around influencer marketing: 👥 Relevance over stature - Prioritize influencers genuinely aligned with your brand purpose and values over just booking big names. Authenticity resonates. 👂 Listen to your audience - Who are the vocal influencers they engage with? Micro-influencers with niche, invested followings can be amazingly effective. 🤐 Silence isn't golden - Relying solely on celebrities could backfire if their silence on issues gets critiqued. Ensure influencer voices complement your event's vision. As the importance of values-driven marketing increases, the old practice of chasing celebrities may no longer maximize engagement like it once did. How have you represented leveraged influencers/celebrities to enhance your event? #EventMarketing #InfluencerMarketing #Blockout2024 #EngagementThatMatters #eventprofs

📈 Staying Ahead with Social Media Trends! 📈 Keeping up with social media trends is essential for success. Here are the trends I’m focusing on this year: Short-Form Video: TikTok, Reels, and Stories are dominating. Authenticity: Real, unpolished content resonates more. Social Commerce: Seamless shopping experiences on social platforms. Community Building: Fostering engaged and loyal communities. Influencer Partnerships: Collaborating with influencers for wider reach. How are you adapting to these trends? Let’s connect and discuss! 🌟 #SocialMediaTrends #DigitalMarketing #ContentStrategy #CommunityBuilding #InfluencerMarketing

Did you know that around 70% of teens trust people they follow online more than famous celebrities? That makes sense, right? When I started my company Saulderson Media in 2018, I was a teenager myself! Teens listen more to influencers because they seem like normal people. Celebrities feel out of reach, whereas influencers share their hobbies and lives in a way teens can connect with. This is why influencer marketing is so powerful - it lets brands connect with younger people. Imagine teens you want to reach already trusting and liking someone who uses your brand's product. This… is a recipe for a successful campaign! Is your brand looking to connect with younger audiences? Let Saulderson Media help! #influencermarketing #socialmediastrategy #teeninfuencers #teenmarketing #marketingstrategy #brandstrategy #reachyoungeraudience #successfulcampaigns

At Pranamat ECO, we're no strangers to the world of #influencers. From fitness gurus to wellness enthusiasts, we've had the privilege of collaborating with a diverse array of voices. Our journey with influencers has been a tapestry of experiences – some brief, some enduring, some smooth-sailing, and some with bumps along the road. 💚 Sometimes, truly amazing things happen. What started as a simple partnership with Paula Freimane turned into something really special. When influencers genuinely love our product, their support goes beyond just advertising. They become champions of quality and trust, not just for us, but for everyone. That's what real influence is all about. What are your thoughts on the evolving role of influencers in shaping consumer trust and brand credibility? Let's discuss in the comments! 👇 #InfluencerMarketing #BrandTrust #PranamatECO

Brands partner with influencers like you every day. There is no magic number of followers an influencer needs to have in order to get traction with potential partners....but what you do need is a strategy. ✅ I have developed four, 30-minute private courses that give you the inside scoop on the process brands and talent buyers undertake in order to find and work with influencers. These courses will provide you with a better understanding of how the influencer marketplace actually works, and to give you the tools to make your channel appealing, and more importantly apparent, to potential sponsors - without chasing hollow metrics or compromising the community you’ve built. ➡️ Get all the details at whattheylook4.com #influencermarketing #microinfluencer #influencertips