Lick

We’re super excited to announce that Lick is officially B Corp™ certified! “We’re so proud to have achieved an epic score of 101.5 and be joining the movement dedicated to balancing purpose and profit. Ultimately, so that we can benefit both people and planet. What better way to celebrate than painting the B Corp logo in our office with leftover paint to remind us, and our amazing team, every day of how much we’ve achieved and the work that has gone into this milestone moment. We want to say a massive thank you to our community for coming on this journey with us! When people choose Lick as their partner in decorating, we can help them transform their home with respect to our collective home, planet earth. Thank you to Seismic for supporting us through our B Corp™ journey so far, we’re just getting started! We can’t wait to tell you more about our journey to this point, what it means to us, and how we achieved our score.” Lucas London (Co-Founder and CEO) & Sam Bradley (Co-Founder and CMO) #bcorp #bcorpcertified

We hit our £4m target from over 400 investors who are investing alongside our leading institutional investors including Felix Capital, UNTITLED, Samos Investments. It is amazing to see the response we have had from our community. We have created a people-powered decorating movement and it is great to invite all decorators to join the business through investment. We are now overfunding - if you want to learn more see the link to our campaign page in the comments. Let’s Decorate!!

📣 Now hiring: Consumer Support Consultant 📣 Our mission at Lick is to transform the home decor industry to support and unite decorators! To help us do this, we're looking for a Consumer Support Consultant to be a first point of contact for all online customer enquiries, giving guidance and advice before making a purchase, and support after a purchase has been made. Interested? See the full spec and apply here: https://lnkd.in/eJADEqsi

Join the Lick decorating movement... We recently celebrated turning 5, and we’re super excited to launch our crowdfunding campaign - giving you the chance to join the Lick decorating movement! In 2020, we launched as a DTC online business, but following huge growth we knew we had to increase our distribution to enable our customers to buy Lick when and where they wanted. Our partnerships with huge retailers such as B&Q, Screwfix, and Travis Perkins have allowed us to transition into an omnichannel brand that continues to grow. Throughout our journey, we have always focussed on being a community-driven brand, so our crowdfunding campaign will allow us to continue to grow - with the commitment of our customers and supporters. As People Operations Manager, it has been a pleasure to work alongside a team that is truly invested in Lick’s success and to have a positive impact on their experience while working here. Our B Corp certification highlights not only our commitment to sustainability and our community but also the people who have brought the vision to life - our team. - Our benefits offering has a key focus on well-being so our team are continually supported, from private health insurance through Vitality, to flexible working hours, and a generous annual leave allowance (40 days off per year including bank holidays!) - We give everyone access to what’s happening across the company, regardless of department, through our weekly company-wide stand-ups, monthly deep dives, and quarterly OKR sessions. - We’re invested in seeing our team develop, our newly revamped Performance & Development Reviews, which happen annually, provide clear guidelines on what is expected of each individual and how they can develop and progress in their roles. - We want our team members to form strong & genuine relationships with their teammates. The Lick Belonging Group, an internal, team-led initiative, organises a range of events for the whole team to enjoy, from panel talks to show & tells to potlucks - and a cheeky trip to the pub every now and then! But we’ve evolved tremendously since we launched - and so does what we do for our people, and how we do it. In a fast-paced environment and ever-changing world it’s important we stay on track with what’s important for individuals to continue to support them in their careers and contribute to their time at Lick. Our crowdfunding campaign invites you to join a movement which will invest in our brand and upcoming plans, and support the people behind the magic. Pre-reg link is in the comments.

Five years ago, Lick was born with a simple mission: to make decorating better. Better products, better service, better inspiration. We started as a direct-to-consumer brand, selling a carefully curated range of SKUs exclusively through lick.com. But what began as a lean DTC business has grown into something far more ambitious—and it’s all been powered by our incredible in-house technology team. Since those early days, we’ve evolved from a single-channel e-commerce brand into a truly omnichannel business. Today, you can find Lick not only online, but also in leading retailers like Screwfix and B&Q. Behind the scenes, Licks internal tech has driven this transformation—from smart, automated drop-shipping models to building the only digital screen experience for a paint brand in B&Q stores, helping customers explore colour in a totally new and immersive way. The technology powers every part of the business: logistics, operations, customer experience, and even inspiration. We’ve always believed that thoughtful, innovative use of technology can remove friction from the decorating experience—and now we’re proving it at scale. Now, we’re opening the next chapter of Lick—and inviting our community to be part of it. As part of Licks 5th birthday we’re offering the chance to own a piece of Lick through our upcoming crowdfunding campaign. It’s your opportunity to join us on this journey as we continue to scale, innovate, and shake up the world of decorating.

Lick launched 5 years ago and over that timeframe the business has seen a hugely positive evolution yet we have proudly retained the core of what we set out to achieve. We saw that the industry was largely lacking consumer-led brands that were truly meeting modern consumers' needs and we wanted to solve that by creating a modern, sustainably-led brand that supported and inspired decorators and built confidence to turn houses into homes that were truly a personal reflection of each individual. Lick’s brand values today are centred around: ✅ Top quality, high-performing products 🎨 A pigment-rich curated colour palette 💡 The go-to for colour support, inspiration and knowledge  🌿 A sustainably-led, B-Corp certified business Currently, we have three brands; Lick for the DIY customer, LickPro for the professional decorator and LickTools a range of eco decorating tools. Each brand caters to different audiences and their needs from positioning to product range and services but all centred around these brand values. Our brand values have also been the backbone of some creative work that is truly industry-first and disruptive in a predominantly traditional and heritage industry. Some brand highlights: 🍅 We created a world-first Heinz Tomato Ketchup paint and the campaign saw global PR reach of 167 million+ impressions.  💥 We have created some epic brand campaigns and collaborations and worked with household names like MAC Cosmetics and Soho House & Co all with colour support and inspiration and style and design at the heart of their storytelling. 👀 Our first OOH campaign with a media mix of unmissable large formats and mass reach 6s and a wonderfully simple yet beautifully impactful creative all around the quality of our products. 👯 We have built an engaged community of 1M+ and growing rapidly. We have a brilliant team working very hard behind the scenes to continue to build and grow Lick into what it is today. I am very excited for the next chapter of Lick’s growth. We are now opening our front door to give our decorators an opportunity to own part of the brand. Join our decorating movement today and be part of Lick’s future growth.

I joined Lick in January 2023 to lead the commercial transition from a pure DTC player to an omnichannel business and brand. It was already evident that the Lick brand resonated strongly with consumers and was building a powerful community. The rationale for moving to omnichannel was that, as brands scale, they must be present where their target consumers shop. Despite the growth of DTC, the majority of paint is still sold through traditional retail channels. The past few years have been incredibly rewarding. We are fortunate to be working with such strong partners, ensuring that we bring the best of the Lick brand to life in retail environments. Despite being a young brand, we have achieved numerous retail firsts, and through rapid innovation, Lick customers continue to benefit from the full brand and digital experience, wherever they shop. Our product ranges have evolved to adapt to retail environments and continue to grow while staying true to our core values of sustainability, innovation, and the highest quality. Our value chain has rapidly grown and adapted to manage the needs of our partners while maintaining our commitment to sustainability and efficiency. Our results clearly demonstrate the effectiveness of our omnichannel strategy and the strength of our distribution. As we launch our crowdfunding campaign, I am delighted that our community now has the opportunity to own a part of what we have built so far. Visit our campaign page to learn more (link in comments)

📣 Now hiring: Digital Content Manager 📣 Our mission at Lick is to transform the home decor industry to support and unite decorators! To help us do this, we're looking for a Digital Content Manager to own website content, digital merchandising and onsite optimisation, ensuring a seamless and engaging online experience for our customers! Interested? See the full job spec and apply here: https://lnkd.in/eqr-jMqU

🚀 We are crowdfunding! 🚀 To celebrate 5 years of Lick, we are inviting our community to be a part of our next chapter. Lick was born with a clear vision: to build a brand underpinned by 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 and 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 that supports and inspires decorators. We are incredibly humbled by everything that we have already achieved and we want to continue the journey with the people who share our passion. Crowdfunding allows us to grow with the people who believe in us the most - our customers and supporters. This is your chance to invest in something exciting and help shape what’s next. Since joining as Finance Director four years ago, it has been a privilege working alongside an exceptional team and creating a high-performing finance function that mirrors the vision of the wider business: 🏗️ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 - continually exploring the latest software to drive efficiency and performance. 📊 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 - ensuring our teams have access to the data that they need, when they need it. 💻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗻 𝗳𝗼𝗰𝘂𝘀 - we implemented an ERP to accommodate the future rather than the present. 👨👩👧👦 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - treating stakeholders (internal and external) as our own community of customers. The foundations that we put in place have helped to support Lick's incredible success to date: 🚀 𝗬𝗼𝗬 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗺𝗮𝗿𝗴𝗶𝗻 𝗴𝗿𝗼𝘄𝘁𝗵. 🥫 +𝟭𝟯𝟬% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗽𝗮𝗶𝗻𝘁 𝘁𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰. 💰 +𝟳𝟬% 𝗗𝗧𝗖 𝗚𝗿𝗼𝘀𝘀 𝗠𝗮𝗿𝗴𝗶𝗻 - doubling since 2020.  🛒 𝗢𝘃𝗲𝗿 𝟭𝟴𝟬𝟬 𝘀𝘁𝗼𝗿𝗲𝘀 𝘀𝘁𝗼𝗰𝗸𝗶𝗻𝗴 𝗟𝗶𝗰𝗸 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 - including B&Q, Screwfix and Travis Perkins. 📈 𝟰𝟳𝟬% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝟮𝟬𝟮𝟰. But this is only the beginning. 2025 will be a transformational year for Lick as we begin to transition into a profitable business. This allows us to be fully focused on the future. In this round we have already raised £3m and this money will be used to invest further into our 𝗯𝗿𝗮𝗻𝗱, increase our 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 and product 𝗿𝗮𝗻𝗴𝗲, open new 𝗟𝗶𝗰𝗸𝗦𝘁𝘂𝗱𝗶𝗼 stores and scale our 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁. These are exciting times at Lick and this is your chance to be a part of it. 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗮𝗴𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀).

🚀 We are crowdfunding! 🚀 To celebrate 5 years of Lick, we are inviting our community to be a part of our next chapter. Lick was born with a clear vision: to build a brand underpinned by 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 and 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 that supports and inspires decorators. We are incredibly humbled by everything that we have already achieved and we want to continue the journey with the people who share our passion. Crowdfunding allows us to grow with the people who believe in us the most - our customers and supporters. This is your chance to invest in something exciting and help shape what’s next. Since joining as Finance Director four years ago, it has been a privilege working alongside an exceptional team and creating a high-performing finance function that mirrors the vision of the wider business: 🏗️ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 - continually exploring the latest software to drive efficiency and performance. 📊 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 - ensuring our teams have access to the data that they need, when they need it. 💻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗻 𝗳𝗼𝗰𝘂𝘀 - we implemented an ERP to accommodate the future rather than the present. 👨👩👧👦 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - treating stakeholders (internal and external) as our own community of customers. The foundations that we put in place have helped to support Lick's incredible success to date: 🚀 𝗬𝗼𝗬 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗺𝗮𝗿𝗴𝗶𝗻 𝗴𝗿𝗼𝘄𝘁𝗵. 🥫 +𝟭𝟯𝟬% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗽𝗮𝗶𝗻𝘁 𝘁𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰. 💰 +𝟳𝟬% 𝗗𝗧𝗖 𝗚𝗿𝗼𝘀𝘀 𝗠𝗮𝗿𝗴𝗶𝗻 - doubling since 2020.  🛒 𝗢𝘃𝗲𝗿 𝟭𝟴𝟬𝟬 𝘀𝘁𝗼𝗿𝗲𝘀 𝘀𝘁𝗼𝗰𝗸𝗶𝗻𝗴 𝗟𝗶𝗰𝗸 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 - including B&Q, Screwfix and Travis Perkins. 📈 𝟰𝟳𝟬% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝟮𝟬𝟮𝟰. But this is only the beginning. 2025 will be a transformational year for Lick as we begin to transition into a profitable business. This allows us to be fully focused on the future. In this round we have already raised £3m and this money will be used to invest further into our 𝗯𝗿𝗮𝗻𝗱, increase our 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 and product 𝗿𝗮𝗻𝗴𝗲, open new 𝗟𝗶𝗰𝗸𝗦𝘁𝘂𝗱𝗶𝗼 stores and scale our 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁. These are exciting times at Lick and this is your chance to be a part of it. 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗮𝗴𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀).