Frog Capital

At Frog we help purpose-driven, European software companies scale. Now we have created How to Scale ai to help more business leaders, faster. Over the past 6 years Frog's team of Operating Partners have produced over 100 toolkits, podcasts, articles and videos in our 'How to Scale' library, as part of our Scale-Up Methodology to help software companies scale.   Now we have put them all together in a ring-fenced, customised generative AI tool to make it as simple as possible to get the information you want. https://lnkd.in/eHgWMQVt Huge thanks to Andrew Betteley, James Bagan, Susannah Nicklin, CFA, John Sutherland, Steven Dunne, Sonia Powar, Mike Reid, Jens Düing, Amanda Stainton, David Williams, Dawn Marriott, Martin Leuw, Adam Hale, Dale Murray, John Lord, Michael Kent, Linsay Duncan, Sebastien Blanc, Matthew Elson, Kimberly Baker, Nick Eades, Shirin Dehghan FREng, Richard Grundy, Chris Rhodes

Congrats to the team at Clue Software who have been included in the Megabuyte100 awards 2025 Emerging Stars awards list. Clare Elford and her team have had an outstanding 12 months winning both major new and expansion clients. One to watch for sure.  👏 Read our announcement here: https://lnkd.in/ez9evJeD Adam Hale Martin Leuw Mark Watson Mark Farrer-Brown

Delighted to host Nurole’s Thomas Devlin and Oliver Cummings at Frog Capital for a breakfast discussion with how NEDs and Advisor can play an effective part in scaling companies. https://lnkd.in/d9nuYsr7 James Bagan Mike Reid

Huge thanks again to Phill Robinson from Boardwave for joining Frog’s podcast, ‘How to Scale’. Boardwave’s mission is to support the European software ecosystem through networking, and sharing information and ideas, which is exactly in tune with Frog’s How to Scale library of videos, toolkits and this podcast. This is a great interview by Senior Partner Mike Reid and offers some valuable advice and insights about scaling software businesses.

Culture plays a significant role in the success of any business – big or small. Peter Drucker’s old adage is true: “Culture eats strategy for breakfast!” So when you are scaling your business and the team is growing, it is vital to get the culture right. But what is the right culture, how do you assess what you have and what you need and how does it need to evolve as you scale-up? In this NEW toolkit Amanda Stainton outlines the importance of using process to understand and define your company culture, how to utilise Organisation Culture Theory, and how to adopt the common attributes of organisations that have high-performance cultures. https://lnkd.in/efFzq8-P

Great to see the work that Frog portfolio company Winningtemp are putting in to ensure they handle their users personal data in a safe and secure manner. This informative video explains why their ISO 27001 and ISO 27701 certifications are so important in building "Privacy by design". Well done to all the team at Winningtemp for their hard work in attaining and maintaining these certifications!

In episode 10 of the How to Scale podcast, we are delighted to bring you the first of a special two-part episode, with veteran software leader and founder of Boardwave, Phill Robinson - Boardwave. Phill sits down with Frog Senior Partner Mike Reid to discuss the critical components of building, scaling, and sustaining market-leading companies, with the first part focusing on software and the second part on strategy. With over 35 years in the software industry, Phill has held pivotal leadership roles, including CEO of IRIS Software Group and Exact Software in the Netherlands, and CMO at Salesforce.com. Now the founder and CEO of Boardwave, a networking community for European software CEOs and investors, Phill offers a wealth of insights drawn from decades of industry experience. Part 1 covers: Product Leadership – Phill affirms that at the core of any successful software company lies a robust, customer-focused product. Achieving product-market fit and continually addressing customer needs are essential for growth Scaling at Speed – From expanding in competitive U.S. and European markets, Phill discusses how rapid growth demands adaptable leadership. He explores the importance of evolving both teams and strategies to scale effectively Balancing Leadership and Management – Shifting from hands-on management to strategic delegation, Phill explains how fostering team independence enables growth while maintaining a vision-focused leadership style Check out the full episode on the Frog website or wherever you get your podcasts. https://lnkd.in/eicMKxda

Frog's Chair of the Investment Committee, Sonia Powar will be on the panel at the British Private Equity & Venture Capital Association (BVCA)'s First-Time Fundraising Workshop tomorrow (13.11.24). Taking place at the London Conference Centre, the event is only for GPs raising their first fund. It's not too late to register. Click on the link to find out further details. https://lnkd.in/eePhTm4H

Frog's approach combines three key elements 1) 100% focus on purpose-driven European software scale-ups 2) Deep sector knowledge across a number of key software verticals 3) Operating partner support across GTM, Product & Tech, Finance, Talent & Leadership and Strategy & Operations Great to hear Senior Partner Mike Reid and Non-Executive Chair Susannah Nicklin, CFA speaking about what differentiates Frog.

Congratulations to Frog portfolio company Genasys for being awarded the #1 spot in BusinessCloud's #InsurTech50 ranking for 2024! An amazing achievement for Andre Symes and the whole Genasys team to be ranked as the UK's most innovative insurance technology creator, and is the result of their hard work and determination to make insurance simpler, faster and smarter.