MARKETING-INTERACTIVE

Annabel Fribence has been named CMO of McDonald's as Chris Brown steps down after four years. Fribence rejoins McDonald’s with deep QSR and brand pedigree. She first worked at Maccas between 2009 – 2011 and was responsible for the Family and Happy Meal portfolio. She spent nine years at KFC across Australia and Asia where she helped drive consistent sales and guest count growth, leading campaigns like “Shut up and Take My Money.” See full story: https://lnkd.in/gc7qCwEp #CMO of #McDonalds #Appointments #Marketing

EXCLUSIVE: Cheil Worldwide Indonesia has appointed 김창현 Tiger.C.Kim (pictured) as brand experience account director, entrusting him with the leadership of the company's brand experience team. In this role, Kim will spearhead major brand activation campaigns, customer engagement programmes, and retail marketing efforts, aligning creative delivery with business outcomes across the agency's portfolio. Reporting directly to JACKIE W.K J., head of director at Cheil Indonesia, and on select projects to CEO JOO HWAN KIM, Tiger is expected to play a key role in driving the agency's strategic growth through both existing and new business. Read more: https://lnkd.in/gB7VKKCN Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #appointment

The association of accredited advertising agents Malaysia (4As) has elected Kien Eng Tan (pictured left) as its new president, and Kristian Lee (pictured right) as its new vice president for a two-year term ending March 2027. They succeed the roles from Ryusuke Oda, who was the acting president and vice president for the previous term. Read more: https://lnkd.in/gRe4CQNM Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #adland

Virtual reality (VR) technology company PICO has retained Chariot Agency as its global social media agency, after the conclusion of a #pitch which was held earlier this year. “We’ve built a strong foundation of storytelling and community with PICO. The next phase is all about deepening impact. From emerging markets to core territories, our focus is on making PICO’s vision of VR a more immersive and inclusive experience for everyone," said Adrian Cheah, managing director of Chariot. Read more: https://lnkd.in/g-M5nUqA Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #SocialMediaAgency

A recent case involving a secondary-school student who used #deepfake technology to create #pornographic images of his schoolmates and school alumni in Johor, has highlighted the urgent need for stricter #digital safety protocols in all education institutions, deputy communications minister Nie Ching Teo reportedly said. Read more: https://lnkd.in/gUm2frcT Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #SocialMedia

When we spoke, Lauren Wetzel was already on a mission to rewire the #adtech ecosystem, challenge privacy-washing and arm #marketers with tools to harvest deep consumer insights from their first-party data without compromising trust. Now, with InfoSum joining WPP and GroupM, the stakes – and the scale – have shifted dramatically. But the mission hasn’t changed. Read more: https://lnkd.in/gzVYnQHw Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #privacy #data

Media Publishares has announced key leadership appointments as it enters a new phase of growth and innovation. Bettina von Schlippe (pictured left), former publisher of Vogue Singapore, has been appointed publisher-at-large and vice president of business development and innovation at Media Publishares. In tandem, Natasha Damodaran (pictured right) has been promoted from managing director of Media Publishares to the role of publisher at Vogue Singapore. Read more: https://lnkd.in/geVaixAs Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #promotions

Omnicom Media Group agency OMD has promoted Adamson Alagan (pictured) to general manager, Singapore. Reporting to Chloe Neo, chief executive officer of OMG Singapore, Alagan is part of OMG Singapore’s executive committee and will also work closely with the OMD APAC leadership team. Read more: https://lnkd.in/gQHNBNfQ Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #promotion

Pasta producer Barilla Group is joining Formula 1 as a new official partner in a multi-year deal starting this year. As an official partner, Barilla will have a strong presence both on and off the track and will encourage connection and spirit of togetherness among fans who will be able to enjoy dishes from the Italian brand's pasta bars around the paddock and in the prestigious Formula 1 Paddock Club. Read more: https://lnkd.in/g6BwwdCb Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #partnership

Hang Seng Private Banking has presented the “Savour the culinary extravaganza, taste the thrill” initiative, offering an unparalleled journey of culinary artistry and entertainment to consumers, and served as a prelude of the endless extraordinary experiences yet to come in 2025. The event invited second and third-generation family members including #AylaSham, a prominent #GenZ fashion icon and the second-generation celebrity who shared her insights; chef #KwonSungjun, champion of Netflix’s acclaimed culinary competition "Culinary Class Wars", and chef Hung Po Fat, executive chef of The Penthouse, for their extraordinary showcase of culinary artistry. Rannie Lee (pictured second left), head of wealth management and personal banking at Hang Seng Bank, said: "Rooted in Hong Kong with deep local insights, Hang Seng has always adhered to a customer-first approach, striving for excellence and innovation. Since 1996, our private banking division has been crafting bespoke wealth solutions for clients, expanding assets and secure families’ future." Read more: https://lnkd.in/gFwUU_pF Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #bank #campaign