MARKETING-INTERACTIVE

The Founders Forum Group has appointed The P.R. Group (PRG) as its exclusive communications partner for the fourth edition of its flagship event, Founders Forum Asia 2025. Read more: https://lnkd.in/dZKrnaEa Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 Carolyn Dawson Melissa Shawyer

“We’re beyond excited to partner with Live Nation Entertainment Singapore to bring unforgettable concert experiences to our KFC fans. It’s all about heightening the senses — from the bold flavours of our food to the electric energy of live music, right here in Singapore.” said Jaslyn Lam, marketing director at KFC Singapore. Read more: https://lnkd.in/d7feUEyp Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #partnership

The Ministry of Home Affairs Singapore (MHA), in collaboration with creative company VML Singapore, has launched a new children's book to educate the younger generation on the topics of safety and security. Read more: https://lnkd.in/dU9zN9ij Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 Wilbur Sim Nimesh Desai Early Childhood Development Agency (ECDA) Ministry of Social and Family Development, Singapore (MSF) Ministry of Education, Singapore (MOE) #collaboration

“At Spotify, connecting artists and fans is fundamental to what we do, and this campaign puts that into action. We’re fans too, so we understand the passion and unique identities that make these fandoms so special," said Marc Hazan, Spotify VP of partnerships and marketing, about the launch of its latest global campaign, "Fan Life." Read more: https://lnkd.in/dQZfmfNt Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #GlobalCampaign

Chinese premium milk tea brand CHAGEE has officially opened its first Indonesian store at PIK Avenue, North Jakarta, marking its initial step into the country's thriving beverage scene. The brand introduces a concept it dubs the "tea bar", promising not just drinks, but a full-sensory experience rooted in culture, craftsmanship, and connection. The store's interior also pays homage to Indonesia's rich heritage. A custom mural by local artist Rachel Ajeng illustrates the historical journey of tea, from ancient trade routes to modern-day Jakarta, incorporating cultural symbols such as Monas and the traditional kebaya. Read more: https://lnkd.in/eFr69A7c Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #expansion

Pasta producer Barilla Group is entering a multi-year partnership with Formula 1, starting this year. To unveil the partnership, Barilla shared a series of posts on #SocialMedia. Read more: https://lnkd.in/g6BwwdCb Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #partnership

“#OREO has always believed in pushing the boundaries of playfulness. By sending the cookie into space — which for ages has sparked our collective human imaginations and pushed the frontiers of science, we’re taking this to the next level!" said Lucas Levy, Mondelez SEA regional marketing director regarding the launch of OREO's first cookie into the Milky Way in collaboration with space agency Sent Into Space and Leo Burnett Indonesia. Read more: https://lnkd.in/dg7f3E_c Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 Mondelēz International #campaign

Ahead of the live-action Astro Shaw movie "Keluang Man", set to be released on 29 May, Malaysian coffee brand Wonda Coffee has launched exclusive limited-edition themed #merchandise. Read more: https://lnkd.in/dfvREBjE Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 Asahi Group Holdings #collaboration #WondaCoffe #KeluangMan

RHB Banking Group has appointed Nishanthi Palani as its new head, group corporate communications and media relations, effective this month. Read more: https://lnkd.in/dHqVmBf3 Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 Wan Seri Rahayu Wan Mohd Said, MBA #appointment

Following the controversial "Ghiblification" of personal images, the "AI doll" trend has taken over social media. While the trend is primarily a fun and creative way for consumers to engage with technology, the rapid adoption by brands comes as a growing concern around brand control and intellectual property. Lierence LI, Nathan Petralia, Guo-You Chew and Dominique Rose Van-Winther shared insights on how brands can navigate the fine line amidst the "AI doll" craze. Read more: https://lnkd.in/dnjeanYG Subscribe to our Telegram channel to keep up with the latest stories 👉🏽 https://lnkd.in/g5bVK85 #AIdoll #IP