Annabel Fribence has been named CMO of McDonald's as Chris Brown steps down after four years. Fribence rejoins McDonald’s with deep QSR and brand pedigree. She first worked at Maccas between 2009 – 2011 and was responsible for the Family and Happy Meal portfolio. She spent nine years at KFC across Australia and Asia where she helped drive consistent sales and guest count growth, leading campaigns like “Shut up and Take My Money.” See full story: https://lnkd.in/gc7qCwEp #CMO of #McDonalds #Appointments #Marketing
