Field Of Vision

It was a real pleasure to host our Bohemian Football Club visually impaired football team in our Non Corporate Box at Dalymount Park on Friday. The non corporate box is not available to buy or rent, it's purpose is to reward people for their efforts to improve Bohs and the wider local community. Our VI team fully deserved their night in it! As part of our efforts to make Bohs as accessible as possible, our brilliant Audio Descriptive Commentary team were on hand to deliver ADC from the box for the first time. A big thanks to Glen for delivering the ADC. We were delighted to have Field Of Vision devices for our VI team. These incredible devices allow users to feel exactly where the ball is at all times on the pitch and worked in tandem with the ADC. A big thanks to all the volunteers and coaches of our VI team, they do an incredible job. If you'd like to know more about our VI team, or accessibility at Bohs, please feel free to reach out to me. #Inclusion #FootballForAll #AccessibAll #TotalAccess

It was a real pleasure to host our Bohemian Football Club visually impaired football team in our Non Corporate Box at Dalymount Park on Friday. The non corporate box is not available to buy or rent, it's purpose is to reward people for their efforts to improve Bohs and the wider local community. Our VI team fully deserved their night in it! As part of our efforts to make Bohs as accessible as possible, our brilliant Audio Descriptive Commentary team were on hand to deliver ADC from the box for the first time. A big thanks to Glen for delivering the ADC. We were delighted to have Field Of Vision devices for our VI team. These incredible devices allow users to feel exactly where the ball is at all times on the pitch and worked in tandem with the ADC. A big thanks to all the volunteers and coaches of our VI team, they do an incredible job. If you'd like to know more about our VI team, or accessibility at Bohs, please feel free to reach out to me. #Inclusion #FootballForAll #AccessibAll #TotalAccess

Following an exciting pitch day last month, we’re thrilled to announce that Campaignware, ClubDNA, IVY PASS, Fluent, Field Of Vision and Aposto have been selected to join the EFL Innovation Lab. Chosen from a competitive pool of 16 startups and scale-ups that showcased their innovations at Pitch Day, these six companies will now support the EFL and its club to enhance fan engagement, unlock valuable data insights, and drive operational excellence. Learn more about the EFL Innovation Lab >>> https://lnkd.in/evYkPqUx

Following an exciting pitch day last month, we’re thrilled to announce that Campaignware, ClubDNA, IVY PASS, Fluent, Field Of Vision and Aposto have been selected to join the EFL Innovation Lab. Chosen from a competitive pool of 16 startups and scale-ups that showcased their innovations at Pitch Day, these six companies will now support the EFL and its club to enhance fan engagement, unlock valuable data insights, and drive operational excellence. Learn more about the EFL Innovation Lab >>> https://lnkd.in/evYkPqUx

At Catapult, our mission is simple: We Make Brands Human —and there’s no better example than our latest work for Diageo Ireland and the Guinness 6 Nations. Live sport isn’t just about what happens on the pitch—it’s the roar of the crowd, the energy, the shared emotion. But for visually impaired fans, match-day experiences often come with barriers, a reliance on audio commentary or asking a friend for updates, all resulting in exclusion from being in the same shared moment as other fans. So we set out to change that. We uncovered Field Of Vision, an Irish start-up pushing the boundaries of assistive sports technology and saw the opportunity to meaningfully change how visually impaired fans could experience the live game. As part of Guinness’ Never Settle initiative, we partnered with Field Of Vision to give visually impaired rugby fans a new match day experience at this year's championship, starting at the Ireland v England game. The innovative device transforms the game, converting live rugby action into instant tactile feedback, allowing visually impaired fans to feel every tackle, try, and kick instantly, as well as knowing precisely where play is happening on the pitch. More than technology, this initiative creates connection, immersing fans together in the action, energy and emotion in real-time, proving that rugby can belong to everyone. Huge thanks to our amazing clients and the Guinness Team who recognised the potential of the idea immediately and made it happen, Marketing Director at Guinness Ireland Alan McAleenan, Brand Manager at Diageo Ireland Liam El Sibai and Planning Manager at Diageo Ireland Jamie Fulham. Our wonderful Rugby fan Martin Gordon who shared his story with such openness. The amazing team at Field Of Vision Omar Salem, David Deneher and Tim Farrelly. We worked closely with Voice of Vision Impairment and other representative bodies to ensure the insights driving this project were built on human truths. The support of the Irish Rugby Football Union (IRFU) and Six Nations Rugby was also instrumental. CREDITS Agency: This Is Catapult Creative Director: Steve O' Sullivan Creative Strategist: Bren Byrne Production Director: Fran Hogan Executive Producer: Jessica Derby Producer: Martina Kavanagh Producer: Ania Schuler Creative Consultant: Bridget Johnson Group Managing Director: Des O Leary Client: Guinness Ireland Marketing Director at Guinness Ireland: Alan McAleenan Brand Manager at Diageo Ireland: Liam El Sibai Planning Manager at Diageo Ireland: Jamie Fulham Global Senior Brand Producer: Winnie Dumell Production: Antidote Films Director: Ken Wardrop EP /Producer: Andrew Freedman PM: Killian Connolly DoP: Luke Jacobs Sound Recordist: Bob Brennan Researcher: Catherine McGrath Post Supervisor: Jennifer Connolly Offline edit: Liam Bachler  tenthree Online/VFX: Tom Fagan Grade: Peter Oppersdorff Original Music and Sound Design: Denis Kilty Accessibility Consultancy and Production: Adtext

At Catapult, our mission is simple: We Make Brands Human —and there’s no better example than our latest work for Diageo Ireland and the Guinness 6 Nations. Live sport isn’t just about what happens on the pitch—it’s the roar of the crowd, the energy, the shared emotion. But for visually impaired fans, match-day experiences often come with barriers, a reliance on audio commentary or asking a friend for updates, all resulting in exclusion from being in the same shared moment as other fans. So we set out to change that. We uncovered Field Of Vision, an Irish start-up pushing the boundaries of assistive sports technology and saw the opportunity to meaningfully change how visually impaired fans could experience the live game. As part of Guinness’ Never Settle initiative, we partnered with Field Of Vision to give visually impaired rugby fans a new match day experience at this year's championship, starting at the Ireland v England game. The innovative device transforms the game, converting live rugby action into instant tactile feedback, allowing visually impaired fans to feel every tackle, try, and kick instantly, as well as knowing precisely where play is happening on the pitch. More than technology, this initiative creates connection, immersing fans together in the action, energy and emotion in real-time, proving that rugby can belong to everyone. Huge thanks to our amazing clients and the Guinness Team who recognised the potential of the idea immediately and made it happen, Marketing Director at Guinness Ireland Alan McAleenan, Brand Manager at Diageo Ireland Liam El Sibai and Planning Manager at Diageo Ireland Jamie Fulham. Our wonderful Rugby fan Martin Gordon who shared his story with such openness. The amazing team at Field Of Vision Omar Salem, David Deneher and Tim Farrelly. We worked closely with Voice of Vision Impairment and other representative bodies to ensure the insights driving this project were built on human truths. The support of the Irish Rugby Football Union (IRFU) and Six Nations Rugby was also instrumental. CREDITS Agency: This Is Catapult Creative Director: Steve O' Sullivan Creative Strategist: Bren Byrne Production Director: Fran Hogan Executive Producer: Jessica Derby Producer: Martina Kavanagh Producer: Ania Schuler Creative Consultant: Bridget Johnson Group Managing Director: Des O Leary Client: Guinness Ireland Marketing Director at Guinness Ireland: Alan McAleenan Brand Manager at Diageo Ireland: Liam El Sibai Planning Manager at Diageo Ireland: Jamie Fulham Global Senior Brand Producer: Winnie Dumell Production: Antidote Films Director: Ken Wardrop EP /Producer: Andrew Freedman PM: Killian Connolly DoP: Luke Jacobs Sound Recordist: Bob Brennan Researcher: Catherine McGrath Post Supervisor: Jennifer Connolly Offline edit: Liam Bachler  tenthree Online/VFX: Tom Fagan Grade: Peter Oppersdorff Original Music and Sound Design: Denis Kilty Accessibility Consultancy and Production: Adtext