Hotel Yearbook

📖 Why Guest Retention Is the #1 Priority for Hoteliers in 2025. 💡 With rising living costs and declining travel growth, 2025 marks the end of revenge travel and the rise of retention over acquisition. In this article by hospitality tech pioneer Max Starkov, featured in The Hotel Yearbook 2025 Annual Edition, he explains why guest retention—powered by CRM technology and Guest Appreciation Programs—is now the most important strategy for hotel success. 👉 Key Insight: It costs 15–20x more to acquire a new guest than to retain a past one. With only 10–15% of independent hotel guests being repeat visitors (vs. 60% at major chains), implementing automated CRM strategies is no longer optional—it’s the key to sustainable profitability in 2025. 📖 Read the full article here: https://lnkd.in/e6pirj9J. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #HotelMarketing #CRMforHotels #GuestRetention #LoyaltyMarketing #DirectBookings #GuestExperience

📖 What Is AI Going to Bring Hotels in 2025? 💡 AI is no longer just buzz—it's becoming the invisible engine behind hospitality’s next evolution. In this article by Martin Soler featured in The Hotel Yearbook 2025 Annual Edition, he cuts through the hype to explore what AI will actually bring to hotels in 2025—from content automation and upselling to smarter guest messaging, RFP handling, and hotel-specific GPTs. 👉 Key Insight: AI won’t replace hospitality—it’ll quietly enhance it. The biggest risk for hotels isn’t the tech—it’s falling behind. From personalized guest communication to eliminating repetitive workflows, AI will simply make everything feel more seamless, more intuitive, and more human. 📖 Read the full article here: https://lnkd.in/etb3Ziwj. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #AIinHospitality #AIRevolution #DigitalTransformation #HospitalityInnovation #FutureOfHotels #TechAndInnovation

📖 Now Is the Time to Embrace Eco-Technology in Hospitality. 💡 The U.S. hospitality sector is still playing catch-up when it comes to sustainability—but momentum is building fast. In this article by Gregoire Poirier, MBA from Audubon International, featured in The Hotel Yearbook 2025 Sustainability Edition, he explores why eco-tech adoption has lagged and what must change to unlock its full potential. 👉 Key Insight: Despite decades-old technologies that cut energy costs by 30% or more, most hotels still haven’t implemented them. The reasons? Developer resistance, lack of tech-savvy operations teams, and poorly designed interfaces. But as guest expectations shift and global regulations tighten, scalable, measurable, and supported solutions like smart thermostats, PTAC recycling, and IAQ systems are moving from optional to essential. 📖 Read the full article here: https://lnkd.in/esMzT2HR. #HotelYearbook #SustainableHospitality #GreenHospitality #EcoTech #CircularEconomy #HotelInnovation #EnergyEfficiency #SmartHotels #Certification

📖 Top 10 Wellness Tech Trends Transforming Hospitality in 2025. 💡 Wellness tourism is now worth $651 billion and growing fast. In this article by Sal Capizzi from Book4Time Spa and Ancillary Revenue Software, featured in The Hotel Yearbook 2025 Annual Edition, he outlines the top 10 wellness tech trends reshaping how hospitality delivers guest wellbeing—from in-room sleep tech and AI-powered treatment suggestions to mobile-first spa bookings and real-time wellness data. 👉 Key Insight: Today’s travelers are prioritizing health and longevity. Hotels that integrate smart, seamless wellness solutions throughout the guest journey will not only enhance satisfaction—but unlock powerful new revenue streams. 📖 Read the full article here: https://lnkd.in/ePyUisXh. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #WellnessTourism #DigitalWellness #SpaInnovation #AIinHospitality #WellnessTech #GuestExperience #TechAndInnovation

📖 Top 10 Trends Shaping Corporate Housing & Business Travel in 2025. 💡 The world of corporate travel is evolving—driven by AI, rising demand for flexibility, and a stronger focus on safety, sustainability, and employee experience. This article by Carrie Hartman from 3Sixty, featured in The Hotel Yearbook 2025 Annual Edition, outlines the ten most critical trends impacting global mobility and corporate lodging strategies. 👉 Key Insight: From AI-powered personalization and duty-of-care platforms to digital-first housing and flexible co-living spaces, companies are rethinking their travel programs to meet new employee expectations while staying compliant, cost-efficient, and sustainable. The future of business travel is smarter, safer, and more tailored than ever. 📖 Read the full article here: https://lnkd.in/eqcFidkA. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #BusinessTravel #CorporateHousing #IndustryTrends

📖 The Power of LCA: Navigating the Green Claims Directive in Hospitality – Why credible, guest-centric sustainability data will define tomorrow’s leaders. 💡 As the EU’s Green Claims Directive approaches implementation in 2027, the hospitality industry must shift from vague eco-claims to science-backed transparency. This article by Jens Sørensen from ClimateScore, featured in the Hotel Yearbook Sustainability 2025, highlights Life Cycle Assessment (LCA) as the future-proof method for measuring and comparing environmental impact. Featuring lessons from over 200 hotels using ClimateScore’s ISO-approved LCA methodology, it shows how guest-centric metrics (like CO₂ per stay) not only meet regulatory standards—but also improve branding, operational efficiency, and trust with travelers and booking platforms. 👉 Key Insight: LCA will soon be essential for marketing sustainability on booking platforms. Hotels that adopt consistent, ISO-compliant LCA methodologies today will stand out—offering credible data to guests, improving internal operations, and gaining competitive edge in a regulation-driven future. 📖 Read the full article here: https://lnkd.in/enW5gfTk. #HotelYearbook #SustainableHospitality #GreenClaimsDirective #LifeCycleAssessment #SustainableTravel #HotelOperations #NetPositiveHospitality #EURegulations #Certification

📖 Top 5 Event Trends Hotels Must Know for 2025 – From AI-driven proposals to personalised attendee experiences. 💡 This article by Nicola Allen from Cvent, featured in the Hotel Yearbook 2025 Annual Edition, reveals how the MICE industry is evolving and what hotels must do to attract more event business in a changing landscape. The trends? Unique spaces, inclusive tech, smarter data handling, and AI-powered efficiency. 👉 Key Insight: Event planners are looking for more than ballrooms—they want memorable, flexible spaces, accessible experiences, and partners that can deliver personalised service at scale. Hotels that leverage AI to streamline RFPs, automate logistics, and drive guest-centric personalisation will lead the pack in 2025. 📖 Read the full article here: https://lnkd.in/e9keBMX8. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #EventTrends #MICE #AIinEvents #InclusiveEvents #EventTech #BusinessOperations

📖 10 Tips for Unlocking the Full Potential of Direct Bookings – From loyalty to AI-powered personalization. 💡 This article by Christin Haensel from h2c GmbH, featured in the Hotel Yearbook 2025 – Annual Edition, presents key findings from their Global Direct Booking Acceleration Study, analyzing 88 hotel chains worldwide. It outlines ten actionable strategies to increase direct bookings, reduce OTA dependency, and build stronger guest relationships. 👉 Key Insight: While direct bookings now account for 21% of chain bookings, major gaps in mobile optimization, system integration, upselling, and automation are holding many hotels back. Loyalty perks, simplified booking flows, and AI-driven personalization are among the most powerful (and underused) levers to drive growth. 📖 Read the full article here: https://lnkd.in/eCmvicp5. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #DirectBookings #HotelMarketing #GuestExperience #Personalization #BookingEngine #DigitalStrategy #AIinHospitality #RevenueAndCommercial

📖 The Hospitality Paradox – Balancing Automation with Sustainable Employment. 💡 This powerful article by Klaas Koerten from Hotelschool The Hague, featured in The Hotel Yearbook 2025 Sustainability Edition, dives into one of hospitality’s most complex challenges: how to embrace automation without compromising the wellbeing of the very people who deliver the guest experience. 👉 Key Insight: While AI and robotics continue to evolve, most hospitality tasks—especially in housekeeping and kitchens—are far too complex, variable, and human-centric to automate effectively. The future isn’t about replacing people, but supporting them with tech that alleviates physical strain and improves job satisfaction. From the “DuvetLifter” prototype that helps reduce shoulder injuries to the need for thoughtful implementation of “green” policies like opt-out housekeeping, the article urges hoteliers to innovate with their people in mind—not despite them. 📖 Read the full article here: https://lnkd.in/eBEpC8Ja. #HotelYearbook #SustainableHospitality #AutomationWithEmpathy #SustainableEmployment #HousekeepingInnovation #HospitalityTech #WorkplaceWellbeing #FutureOfHospitality #TechForGood #AIAndHumans #ResponsibleTourism #SocialImplications

📖 Top 10 Booking Engine Features for 2025 – Driving Direct Revenue Through Smart, Seamless Experiences. 💡 This article by Ethan Wiseman from Sabre Hospitality, featured in The Hotel Yearbook 2025 Annual Edition, explore how booking engines have evolved into sophisticated digital storefronts—blending AI-powered personalization, integrated upselling, and flexible payments to convert more lookers into bookers. 👉 Key Insight: The most successful hotels in 2025 will treat their booking engine like a dynamic retail platform. From embedded loyalty perks and OTA price comparisons to real-time AI assistance and cross-sell partnerships, the modern booking engine does more than take reservations—it drives total revenue per guest. 📖 Read the full article here: https://lnkd.in/edpbUSAY. #HotelYearbook #HospitalityTrends #HotelIndustry #HospitalityTech #BookingEngine #DirectBookings #Upselling #RevenueAndCommercial