📖 The Hospitality Paradox – Balancing Automation with Sustainable Employment. 💡 This powerful article by Klaas Koerten from Hotelschool The Hague, featured in The Hotel Yearbook 2025 Sustainability Edition, dives into one of hospitality’s most complex challenges: how to embrace automation without compromising the wellbeing of the very people who deliver the guest experience. 👉 Key Insight: While AI and robotics continue to evolve, most hospitality tasks—especially in housekeeping and kitchens—are far too complex, variable, and human-centric to automate effectively. The future isn’t about replacing people, but supporting them with tech that alleviates physical strain and improves job satisfaction. From the “DuvetLifter” prototype that helps reduce shoulder injuries to the need for thoughtful implementation of “green” policies like opt-out housekeeping, the article urges hoteliers to innovate with their people in mind—not despite them. 📖 Read the full article here: https://lnkd.in/eBEpC8Ja. #HotelYearbook #SustainableHospitality #AutomationWithEmpathy #SustainableEmployment #HousekeepingInnovation #HospitalityTech #WorkplaceWellbeing #FutureOfHospitality #TechForGood #AIAndHumans #ResponsibleTourism #SocialImplications
