Veritas Communications

December may be busy, but there's always time to slow down and give back. This month, our collective team across Canada came together for a ‘Day of Action’ to support the communities we live in, and those who need it most. This year, we proudly supported The Period Purse and QC-based Maison L'Ether, two remarkable organizations dedicated to period equity and supporting women and children affected by domestic violence. Our team assembled over 1,200 period packs and filled 25 special boxes with essential personal items for those in need. A heartfelt thank you to everyone, including our clients, who supported, donated, and came together to make a difference this holiday season! ❤️

We're so proud to have worked on this deserving campaign with our client team at the Petro-Canada CareMakers Foundation and sister agency DonerNorth. More and more Canadians will find themselves in the unpaid caregiver role, faced with surprising and often overwhelming 'firsts' - but they're not alone. Thank you, Chris Powell and Campaign Canada for the coverage! Leila Fenc, MBA, MA Lance Martin Jen Dark Julie Haroutunian Miranda Markham Nina Szirmay-Kalos

Congratulations to our very own Nina Szirmay-Kalos for being named a jury member for the upcoming 2025 AToMiC Awards, presented by Strategy Online and Media in Canada. We can't wait to see the incredible work our industry peers have developed - good luck to everyone!🤞

As a proud member of the Stagwell global network of agencies, we were thrilled to welcome Stagwell Chairman and CEO Mark Penn to our office yesterday, marking the official opening of the new Stagwell Canada campus! Home to multiple Stagwell agencies, our new campus is a hub of marketing and communications innovation, and cross-functional partnership. During our Town Hall, Mark spoke with our campus about the exciting future we’re working toward as a collective team, highlighting our global capabilities and some of the incredible work done here in Canada. Mark’s visit also aligned with the release of The Harris Poll's first-ever Canadian edition of its highly regarded Corporate Reputation Quotient® (RQ®) study. In partnership with Canadian Business, The Harris Poll - a Stagwell agency - surveyed Canadians to understand how they perceive the "most visible" companies in Canada across key metrics including trust, ethics, vision, and products. In an engaging panel discussion led by Jason Maghanoy of Canadian Business, Mark, alongside John Gerzema and Sara Cappe of The Harris Poll, spoke to our campus about: ✔ The values held by Canadian consumers when it comes to their most trusted brands ✔ How AI adoption in Canada influences corporate reputation ✔ The role of perceived value when it comes to brand reputation ✔ How taking a political stance can impact brand perception for consumers ✔ The major differences observed in American vs. Canadian consumers in how they rank their favourite (and least favourite) companies You can read more about the Canadian Corporate Reputation Quotient® study here: https://lnkd.in/gyu9fwJt Thank you to Mark and the entire Stagwell team for making the visit north to help us officially open our Stagwell Canada campus!

The Global SABRE Awards, presented by PRovoke Media, recognize the 40 best public relations programs of the year from around the globe, attracting more than 5,000 entries from over 60 countries. Today, we’re proud to announce that our ‘For Her’ campaign, created in collaboration with Aura Freedom International and Forsman & Bodenfors Canada, has been named one of the winners! 🎉   Together, we executed an impactful campaign to draw attention to the growing issue of femicide in Canada. Our PR strategy included a dynamic and hard-working mix of earned media relations; social content development from creators, influential media personalities, and government officials; and an in-person event, reaching a range of crucial audiences, including media, policymakers, and, most importantly, everyday Canadians, whose voices made all the difference.   Congratulations to all other winners and a sincere extension of gratitude to everyone involved in bringing this important campaign to life.

Today’s Agency of the Year shortlist shines a spotlight on the agencies producing the best strategic communications work and we’re proud to be recognized among them. 🎉 This milestone is a testament to the hard work and creativity of our team and the trust our clients place in us. We’re looking forward to continuing to push boundaries and deliver exceptional work in the year ahead. #AgencyOfTheYear #VeritasPR #StrategicCommunications https://lnkd.in/gshVzTHj

With the 2024 Summer Olympics upon us, we're excited to share a #ProudClient moment from Canadian Tire Corporation, with the launch of Believe in Her. Believe in Her is a 360-marketing campaign supporting the brand's #WeAllPlayForCanada platform and commitment to equitable sports coverage. The campaign highlights the inspiring journeys of women in sport, including some of Canada's top athletes. Congratulations to our incredible client team on a successful launch! 🎉 Stephanie Nadalin Zoey Fiksel Jonathan Anderson Eva Salem Leo Burnett Canada Touché! Strategy Online

🚨NEW CLIENT WIN! We're thrilled to announce that we have been named the public relations agency of record for Nissan Motor Corporation Canada, supporting PR efforts across Nissan and INFINITI operations from coast to coast! We are working closely with the incredible comms team at Nissan Canada to support communications planning, media relations, thought leadership and executive communications, and other communications needs, as they work to enhance brand visibility and grow preference in Canada. We're so excited to be working with these iconic brands. Stay tuned for more to come!

We're beyond excited to share that Veritas was recognized at last week’s Canadian Public Relations Society Achieving Communications Excellence (ACE) Awards!    ✨ Labatt Breweries of Canada won Gold and Bronze for ‘Bud Friendship' 🏅 Aura Freedom International's ‘For Her’ Campaign achieved Gold 🥈 #StellaArtois took home Silver for the ‘Dine Thru’ campaign 🥉 YMCA of Greater Toronto received Bronze for ‘Child Care Spaces at Risk’   A massive thank you to our incredible clients for trusting us with their vision and our amazing teams for their passion and creativity. Here’s to celebrating our collective success! #CPRSAwards #Veritas #Awards #ExcellenceInPR #Communcations