The Senior Services Society of B.C. (SSSBC) has launched its first-ever marketing campaign to spotlight the startling effects of homelessness among the province’s aging population. “We wanted to put a human face and relatable story to the concerning statistics around seniors’ homelessness to motivate a response ... before the issue becomes too great to confront," the SSSBC says. Check here for more: https://lnkd.in/dwUWXPWt
About us
Strategy covers the “bold vision, brand new ideas” of Canada’s national marketing community. By providing daily news and analysis on industry trends, and keeping readers up to speed on Canada’s brands, strategy has become the respected voice of the industry. Our readers (which includes Marketing Magazine’s audience as well) not only gain insight from our coverage, but also from conferences and events, such as the Shopper Marketing Forum, the Marketing Awards, the MIAs and Agency of the Year. The latter is considered the highest honour bestowed to a Canadian agency, and our annual industry ranking in the Creative Report Card serve as the yardstick for success
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http://strategyonline.ca/
External link for Strategy Online
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- Book and Periodical Publishing
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Updates
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Exclusive: This month, strategy has partnered with Leo Canada as part of a series that will dissect the agency’s annual HumanKind research. For the next three weeks, Leo’s chief strategy officer Tahir Ahmad and senior strategist Dr. Sarah Carpentier will explore how younger Canadians, especially, are experiencing the world as we currently know it. Today’s column uses findings from the study to help prioritize well-being over the perpetual hunt for validation. https://lnkd.in/gQJPxs4w
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Mr. Rooter entered the Signal chat with a jab at the Trump administration's intelligence-leak scandal. Plus, nearly 50 brands united behind a truly Canadian symbol of solidarity: The Maple Leaf. Check out our weekly Maple Monitor series to see how Canadian brands are responding to U.S. tariffs. https://lnkd.in/g6tx3Xqq
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The SickKids Foundation's new brand film, "The Count," is the first major work done in collaboration with creative agency FCB Canada. The spot helps the Toronto pediatric hospital celebrate its 150th birthday and retains the "VS" platform's fighting spirit. The concept? "Fight for every birthday." https://lnkd.in/grt9fx6a
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Mekanism announced that it is merging with creative and digital agency Camp Jefferson and full-service media shop Jungle to create Mekanism Canada. brooke leland will lead media strategy, planning and buying throughout Canada, while Peter Bolt becomes part of the Mekanism leadership team.
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The Turkey Farmers of Canada and Zeno Group are leaning into national pride with a nod to Molson's "I am Canadian" ads. Guess who takes centre stage. https://lnkd.in/gfKKQb9A
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With many Canadians avoiding U.S. travel because of tariff threats from President Donald Trump, Tourisme Côte-Nord feels conditions are ripe for an increase in visitors to Eastern Quebec. Here's their pitch: https://lnkd.in/gwMtDphT
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The federal government has paid for a roadside digital billboard campaign in the U.S. to display anti-tariff messaging. Here's what John Babcock, a spokesperson for Global Affairs Canada, told Strategy about the long-term strategic investment: https://lnkd.in/gf_nZbh6
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Publicis Groupe has entered into a definitive agreement to acquire Moov AI, a Montreal-based leading artificial intelligence and data-solutions company. The announcement marks what Publicis Groupe says is another milestone in its continued investment in AI. https://lnkd.in/ggpzfiNc
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BREAKING: The 2025 Creative Card Report is HERE. Time to see who’s been crushing it and who’s about to update their LinkedIn feed. Go check it out before someone spoils the rankings for you: https://lnkd.in/gkvz58MA.
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