Veritas Communications’ Post

PRNEWS caught up with Amanda Caskey , Senior Manager, Corporate Communications, Brand PR at Lowe's Companies, Inc. at CES. She gave us a quick tip on how to cut through the noise to tell your story during a major news event.

Warner Bros. Discovery has promoted Deepa Sridhar to the role of Senior Director, Corporate Communications, South Asia. The announcement marks a significant milestone in Sridhar’s nine-year association with the media giant.... Read More At:- https://lnkd.in/gY6B95r9 Warner Bros. Discovery Deepa Sridhar #deepasridhar #seniordirector #MediaGiant #news #NewsUpdate #newsfeed #dailynews #IBWNews

As International PR Director at TP Vision, internal communications has always been part of my role. But, honestly, I often neglect it to other priorities—product PR, corporate stories, events, and partnerships. Yesterday, I had the privilege of hosting an internal kick-off town hall for all TPV business units: AOC International Europe B.V., MMD Monitors & Displays, PPDS - Professional Display Solutions, and of course, TP Vision. The response was positive, and the messages I’ve received since have been insightful. Internal PR and communications are more important than we often think. Employees—people—want to feel connected. They want to know what’s cooking across the organization, understand strategies, and see what other teams are working on. The challenge? In a world where we’re all bombarded with non-stop notifications and communications, getting people’s attention and keeping it is no easy task. While I don’t have the answer to this, one thing seems clear: creating connections matters. Internal communications shouldn’t be “nice to have”, Food for thought I guess… #InternalCommunications #EmployeeEngagement #PR

As Katie Foley Ioanilli, Chief Communications Officer at Ralph Lauren, aptly stated, our role in corporate communications is twofold: to understand the company's truth and to communicate that truth into context. What a good definition. Today more than ever, communications professionals spend their time comprehending the what, how, and why behind corporate decisions. Then, we meticulously craft messages that resonate with diverse stakeholders, ensuring they accurately reflect the facts and our brand's essence. By providing context and key details, we guide interpretation and tell the complete story. This is an indispensable, strategic role to preserve the company's reputation: https://lnkd.in/eBtEhiUb

The Game Behind the Games: Why PR is Crucial for Events Like the Olympics 🏅 In the world of mega-events like the Olympics, what happens behind the scenes is as important as what happens on the field. Public Relations (PR) plays a pivotal role in ensuring these global spectacles are more than just sporting events they are platforms for storytelling, cultural exchange, and brand positioning. From managing crisis communications to crafting narratives that resonate with audiences worldwide, PR professionals are the unsung heroes of the Olympic Games. They are the ones who shape the perception of the event, the athletes, and the host nation, ensuring that every moment has the potential to inspire and connect. As we look forward to the next Olympic Games, let's not forget the importance of strategic communication in making these events a success. PR isn't just about publicityit's about creating legacies that last long after the closing ceremony. What are your thoughts on the role of PR in major events? Let's discuss! #PR #PublicRelations #Olympics #EventManagement #Storytelling

Read our case study to find out how Meltwater helped Mitsubishi Motors Australia gain better clarity on the success of their media coverage. 🙌 Working with Adam Davis, Product Public Relations Manager and the Mitsubishi Motors Australia team, Meltwater helped the automotive giant: ✅ Provide precise information on wins, share of market, and trends ✅ Analyse competitors at brand and product level ✅ Produce detailed reporting that’s easy to understand ✅ Monitor key metrics like sentiment, share of voice, reach and reputation ✅ Make smart decisions about organic media investments ✅ Gain deeper insight into the value of their digital PR efforts ✅ Inform the management team about the value of modern public relations Read the case study here: https://lnkd.in/gEFTfHrA

From our very own Todd Barrish on the state of PR today: “Public relations has always been a dynamic field, but we can all recognize that the pace of change we’ve seen in recent years is unprecedented. The digital revolution continues to transform how we communicate, how brands are built, and how reputations are managed. In this environment, the role of PR has never been more critical. It’s not just about crafting messages or managing crises; it’s about being a part of the strategic heartbeat of an organization, helping to guide the decisions that impact public perception and influence long-term success.”

Brand Rejuvenation: The Role of PR and Strategic Communications in keeping brands healthy bit.ly/RTViews1085 Public Relations drives brand rejuvenation by fostering meaningful conversations and aligning brands with their audiences, shares Raja Ghoshal. #RTViews

🌟 Check out our brilliant new blog from Laura Sedgwick from Sedgwick Communications -  Laura has over 12 years of experience across the UK, New Zealand, and Australia and has worked with some of Australia’s largest brands, crafting and executing integrated campaigns that leave a lasting impact! 🌟 💖 Known for her big-picture thinking and storytelling skills, Laura brings a wealth of knowledge and insight into the world of public relations. 👏 In this Q&A, we explore her journey in business ownership, her experiences in the PR industry, and the lessons she’s learned along the way! Link to the article is in the comments below ⬇️  

The BUZZ of landing coverage for clients is like nothing else. I'm so fortunate to work with clients on stories with real-world impact. Just some of my favourites have been looking at how clients are delivering on sustainability with new innovations in maritime and manufacturing, helping young people secure opportunities, finding out how people are really feeling following the Budget and a deep dive into the world of AI and cybersecurity. It's a beautifully wide range and I LOVE it ♥ #B2Bcomms #PR #PRStrategy