GroupM Australia & New Zealand

GroupM are thrilled to announce that we have maintained our number one position in RECMA’s latest Qualitative Domestic Report - 13 points ahead of our nearest competitor. Additionally, EssenceMediacom, Wavemaker and Mindshare also dominated the ranking, taking three of the top 5 agency spots, including joint #1 for EssenceMediacom. This latest report reflects our ongoing focus on sustainable growth, with 2024 being a particularly impactful year where all three agencies contributed towards the Group’s success. In 2024, we were proud to retain and win major clients, including the Queensland Government, Specsavers, Footlocker, Nova, McPherson's, and Adelaide University. Plus, we collaborated with WPP to create bespoke agency models, OpenMind with Nestlé and OpenDoor with Amazon.   Speaking on the achievement, Aimee Buchanan, GroupM Australia and New Zealand CEO, said: “A huge and consistent amount of work and passion from everyone across our business goes into achieving these results. Thanks to the leadership of our incredible exco team and agency CEOs, our agencies and specialist teams are making an impact, as we collectively work towards delivering our vision of creating the next era of media.” To read more, click the link: https://lnkd.in/dqy6PUpX #NextEraMedia #1 #RECMA Aimee Buchanan, Pippa Berlocher, Maria Grivas, Peter Vogel, Ryan Menezes, EssenceMediacom Australia & New Zealand, Mindshare Australia & New Zealand, Wavemaker Australia & New Zealand, WPP, Rose Herceg, GroupM, Melissa Hey, Tom Braybrook, Marc Lomas, Nathan Young, Mihir Bhatt, Scott Laird, Emma Swiney, Rosie Baker

Some fantastic news to start the week! GroupM are thrilled to share that L’Oréal has appointed WPP Beauty Tech Labs as its Advocacy and Influencer Agency across Australia and New Zealand, consolidating work for all 32 of its iconic brands, including CeraVe, La Roche-Posay, L’Oréal Paris, Kiehl’s, YSL, Lancôme, NYX, Maybelline, Redken, under one agency. WPP Beauty Tech Labs has been created to consolidate L’Oréal’s influencer activity and redefine how its brands engage with influencers and creators, and leverages the best talent, technology and expertise from across the WPP network bringing together the best capabilities from Wavemaker, GroupM and Ogilvy PR to deliver that promise. Speaking on the appointment, GroupM Australia & New Zealand CEO Aimee Buchanan, says: “Wavemaker has worked on the L’Oreal media business since 2021, and we are thrilled to expand our remit with them into the fast-growing world of influencer marketing.” To read more, click here: https://lnkd.in/dDMjr8ad #NextEraMedia #WPPBeautyTechLabs #LOréal Shivani Maharaj, Trent Peppercorn Daniels, Aimee Buchanan, Peter Vogel, Georgia Hack, Matt Hofmeyer, L'Oréal , Ogilvy Australia, Michaela Tan, Wavemaker Australia & New Zealand

Our unstoppable dynamic duo – Kate & Summer. Kate O'Loughlin & Summer Treseder have once again proven their creative excellence by shortlisting in the first-ever Cairns Crocodiles Hatchlings competition this year. They stood out from a large talent pool of entrants from all over the Asia-Pacific region, a testament to their boundary-pushing ideas and fresh perspectives. Now, the next phase of the competition will happen at Cairns Crocodiles, in May, where they will compete in the live pitch, masterclasses, and the highly anticipated awards night on May 15. We wish them a massive GOOD LUCK for the live presentations! We’re Super, proud. Read more about the finalists, here: https://lnkd.in/gFAm6YdB #GrowFearless #CairnsHatchlings2025 #Finalists GroupM Australia & New Zealand Peter Vogel James Hier Ian Edwards Daniel Mitchell Shivani Maharaj Philippa Noilea-Tani

We’re thrilled to share that Hunter Franks and Piper Di Mattina from WPP OpenDoor, have been named finalists in the Cannes Young Lions competition – one of just three Australian teams selected in the Media category! The Cannes Young Lions program is designed to elevate and celebrate the next generation of creative thinkers, providing a global platform for them to showcase their skills. Today, they presented their idea live to a judging panel, and if successful, they’ll go on to represent Australia at the International Festival of Creativity in Cannes this June. Huge congratulations, Hunter and Piper – we’re incredibly proud. #CannesYoungLions #Finalists #OpenDoor Hunter Franks, Piper Di Mattina, Andrew Burger, Cannes Lions International Festival of Creativity, Advertising Council Australia

We're celebrating some exciting recognition in this year’s Mumbrella Awards shortlists! EssenceMediacom has been shortlisted for both Media Campaign of the Year and Best Use of Retail Media for their innovative 'Hacking Amazon to Reward That Thing You Did' campaign for Mars. EssenceMediacom are also in the running for Media Agency of the Year - an amazing achievement that recognises all the incredible work they’re putting forward for our clients! Also making waves is Wavemaker, having been shortlisted alongside Hello Social in four categories for their 'Fisher x Bob Marley: ONE LOVE' campaign for Paramount Pictures. Huge congrats to all the teams involved, and good luck! #MumbrellaAwards2025 #Shortlists #NextEraMedia EssenceMediacom Australia & New Zealand, Wavemaker Australia & New Zealand, Pippa Berlocher, Peter Vogel, Aimee Buchanan, Michelle O'Brien, Matthew Ridsdale

Last week, Ford marked its 100th anniversary in Australia.   This milestone is made even more special as we also recognise 75 years of an exceptional partnership between Ford and GroupM, as part of WPP. This long-standing relationship is one we’re honoured to have played a role in.   A huge congratulations and thank you to Ford Australia, and to our dedicated teams who have helped bring this collaboration to life over many years.   Here’s to the next 100!   #100Years #FordAustralia Mark Bennett, Christian Solomon, Libby Shaw, Ford Australia

Want to learn how we’re future-proofing TV measurement through a scalable solution that could deliver channel-level reach and demographic insights across all TV platforms? Click the link below to cast your vote for ‘Total Video Unlocked: Finally Measuring the Unmeasurable in Australian TV’ for SXSW Sydney 2025! Voting closes April 11. VOTE HERE: https://lnkd.in/dRaiuViy #SXSWSydney #MMM #Innovation #VoteNow EssenceMediacom Australia & New Zealand, Wavemaker Australia & New Zealand, Mindshare Australia & New Zealand, Dylan Dharmadasa, Melissa Hey, Ryan Menezes, Simon Wake, SXSW Sydney

We want to explore why the era of all-in-one martech is fading and what the future holds at SXSW Sydney this year! It’s time to get those votes in! Click the link below to cast your vote for ‘The Martech Shake-Up: Why Composable Architectures are Reshaping the Future’. Voting closes April 11. VOTE HERE: https://lnkd.in/de7GcMjB #SXSWSydney #MMM #Innovation #VoteNow EssenceMediacom Australia & New Zealand, Wavemaker Australia & New Zealand, Mindshare Australia & New Zealand, Tom Braybrook, Nerida Jenkins, Matt Burrows, SXSW Sydney

Now is your time to vote! We’re hoping to head to SXSW Sydney this year to challenge the status quo and explore how open-source advancements are disrupting the managed service MMM solutions! Click the link below to cast your vote for ‘Beyond the Black Box: The Open-Source Revolution in MMM’. Every vote counts! Voting closes April 11. VOTE HERE: https://lnkd.in/deFQdYjq #SXSWSydney #MMM #Innovation #VoteNow EssenceMediacom Australia & New Zealand, Wavemaker Australia & New Zealand, Mindshare Australia & New Zealand, Tom Braybrook, Nerida Jenkins, Matt Burrows, SXSW Sydney

What does the future hold for data and tech? We welcomed our Brissy clients to explore the power of predictive marketing, AI-driven optimisation and tackled the importance of reducing the carbon footprint of performance media, with us at our latest Next Era Academy session in Brisbane. Huge thanks to Ryan Menezes, Brandon Coleman, Danica Luhrs, Tom Lyness and Lily Nielsen for sharing your expertise, and a shout-out to our amazing clients from Wavemaker and EssenceMediacom for being part of the conversation. #NextEraAcademy #NextEraMedia Ryan Menezes, Brandon Coleman, Danica Luhrs, Tom Lyness, Lily Nielsen, Susan Lyons, Jane Sullivan, EssenceMediacom Australia & New Zealand, Wavemaker Australia & New Zealand