Website speed is a crucial aspect of on page SEO everyone can control. Your goal is to be interactive in under 3 seconds, even on a basic phone over a 3G connection. However, most web sites have so many requests and large payloads this time limit or budget cannot be achieved. In fact, the average web page takes 22 seconds to load, according to Google's research. But what if I told you there is a way to offload or even avoid loading page assets until they are needed? This can give your website a distinct advantage over your competition because not only will Google like your pages better so will your visitors!