Custom Web Design Vs Website Templates Which One Is Right

Pixlogix info@pixlogix.com www.pixlogix.com

You are chasing the SEO algorithm to get a better ranking on search engines, but nothing works; you need to
look at the basics of your website – Website Speed.
Website speed is not a small thing that you can ignore. Only a few seconds can push your website backward
from millions of web pages.
Here is a comprehensive guide on website page speed to help you avoid this and speed up your website.
After reading this, you understand the importance of website speed, where to find it, and how to resolve it like
a pro. So, let’s get started.

Learn about the Improve Your Website Google PageSpeed Insights Score
Why Is Improved Website Speed Essential?
Improved website speed is essential because it directly impacts user experience, search engine rankings, and
conversion rates.
The most used search engine, Google, considers website speed an important factor in ranking websites. They said,
“Google predicts the rest of your query, compare through billions of web pages, ranks the sites, images, videos,
and products we find, and presents you with the very best results. But the average web page takes 4.9 seconds to
load, which is an eternity.”

Besides getting better rankings on search engines, fast-loading website pages reduce bounce rates, keeping visitors
engaged and more likely to explore. Additionally, quicker sites perform better on mobile devices, catering to the
growing number of mobile users.
So, if you haven’t tested your website, go for it. Or read to know about the best tool to get the best report about
your website speed and other performance.
How does Google Pagespeed insights work?
Google PageSpeed Insights analyzes a web page’s performance on both mobile and desktop devices. It measures
how quickly content loads, how stable it is, and how quickly users can interact with it. The tool provides a score
from 0 to 100, with higher scores indicating better performance.

info@pixlogix.com www.pixlogix.com
Apart from this, it also offers specific suggestions to improve speed, such as optimizing images and reducing
unused code. The analysis includes both simulated tests and real-world user data to give a complete picture of
the page’s performance, helping website owners enhance user experience and search engine rankings.
How to use Google PageSpeed on your website?
To use Google PageSpeed Insights from your website:
1. Visit PageSpeed Insights: Go to the Google PageSpeed Insights website.
2. Enter URL: Input your website’s URL into the provided field and click “Analyze.”
3. Review Results: The tool will analyze your site and provide a performance score, along with detailed
insights.

Now, review the suggestions for improvements, such as optimizing images or leveraging browser caching, and
implement the necessary changes to enhance your site’s speed.
If you have any issues in improving your website page speed. Continue this blog to learn the best solution for
improving your website speed.
How To Improve Your Website Speed and get 90+ on Google PageSpeed Insights?
Improving your Google PageSpeed Insights score involves optimizing various aspects of your website to ensure
it loads quickly and efficiently and better SEO ranking. Here’s a detailed guide to help you improve your score:

#1. Optimize Images
To optimize your website, here are a couple of things you can do:
• Compression: Use tools like ShortPixel, TinyPNG, or Smush to compress images without losing quality.
• Proper Formats: Use modern formats like WebP.
• Responsive Images: Use the `srcset` attribute to serve different image sizes based on the device’s screen.
#2. Enable Browser Caching
Enhance your website speed by setting up browser caching. Add the following code to your .htaccess file to
store static files like images, CSS, and JavaScript in visitors’ browsers, reducing load times for future visits:

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg “access 1 year”
ExpiresByType image/jpeg “access 1 year”
ExpiresByType image/gif “access 1 year”
ExpiresByType image/png “access 1 year”
ExpiresByType text/css “access 1 month”
ExpiresByType text/html “access 1 month”
ExpiresByType application/pdf “access 1 month”
ExpiresByType text/x-javascript “access 1 month”
ExpiresByType application/x-shockwave-flash “access 1 month”
ExpiresByType image/x-icon “access 1 year”
ExpiresDefault “access 2 days”
</IfModule>

#3. Minify CSS, JavaScript, and HTML
Reduce file sizes and improve website speed by minifying CSS, JavaScript, and HTML. Plugins like Autoptimize,
WP Rocket, or W3 Total Cache automatically optimize your site’s code. Alternatively, you can manually minify
files using online tools like CSSNano and UglifyJS. Minification removes unnecessary characters and whitespace,
making files smaller and quicker to load without affecting functionality.
#4. Reduce Server Response Time
Optimizing server performance boosts website speed. Select a dependable hosting provider with fast servers to
minimize response times. Implement a Content Delivery Network (CDN) such as Cloudflare or StackPath to
distribute content globally, reducing server load and speeding up user content delivery. This ensures a smoother
browsing experience for visitors by minimizing the time it takes for the server to respond to their requests.

#5. Enable GZIP Compression
Enabling GZIP compression on your server can enhance website speed. GZIP reduces file sizes by compressing
them before sending them to users’ browsers, reducing bandwidth usage and speeding up page loading times. By
compressing files like HTML, CSS, and JavaScript, GZIP ensures faster delivery of content to visitors, resulting
in a smoother browsing experience and improved overall performance of your website.
Add this to your .htaccess file:
<IfModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css application/javascript application/json
</IfModule>

#6. Eliminate Render-Blocking Resources
To make your website load faster, we want to avoid things that slow it down when it’s loading. One common
issue is JavaScript, which can block other parts of the page from loading. We can fix this by telling the browser to
load JavaScript files after the rest of the page is loaded using something called the `defer` attribute.
For some JavaScript files that don’t depend on others, we can tell the browser to load them at the same time as
other things using the `async` attribute. Finally, we can include important styling directly in the HTML to prevent
delays in showing the page, making everything appear quicker.
#7. Optimize CSS Delivery
To make your website load faster, we need to handle how it shows styles (CSS).

One way is to quickly show the most critical styles by putting them directly in the HTML code. This helps the
page appear faster to users.
Then, for less important styles, we can tell the browser to load them later while showing the page so users see
content quickly. This helps balance speed and style, making your site smoother and faster to use.
#8. Use Lazy Loading for Images and Videos
To speed up your website, employ lazy loading for images and videos. This technique defers loading these
elements until users scroll near them, reducing initial load time. Utilize plugins such as Lazy Load by WP Rocket,
which automatically delays loading until content enters the viewport. Implementing lazy loading improves page
speed and user experience, particularly on image and video-heavy pages, without sacrificing content quality.

#9. Reduce Unnecessary Plugins
To make your website faster and smoother, keeping only the plugins you need is important. Start by
deactivating any plugins you don’t use often or at all. Then, go ahead and remove them completely. Also, when
choosing new plugins, look for ones that are designed to be lightweight and fast. These kinds of plugins won’t
slow down your site as much and will help keep things running smoothly for your visitors.
#10: Optimize Your Database
To keep your website running smoothly, it’s essential to tidy up your database regularly. Think of it like tidying
your room – you want to get rid of any unnecessary stuff to make things work better. You can use special tools,
like WP-Optimize or WP-Sweep, to do this job for you. They’ll help clean up your database, removing any
unused data and organizing everything so your website can run faster and more efficiently.

#11: Implement AMP (Accelerated Mobile Pages)
You can use something called AMP (Accelerated Mobile Pages) to make your website super fast on mobile
devices. It’s like giving your site a special superpower for mobile users. You can do this easily by installing the
official AMP plugin. This plugin helps create a version of your site that loads lightning-fast on mobile phones and
tablets. It’s a great way to improve your site’s performance and make it more user-friendly for people browsing on
their phones.
#12: Improve Mobile Experience
Making your website great on mobile devices is really important. First, you want to make sure it looks good and
works well on any size screen, whether it’s a phone or a tablet. This is called having a “responsive” design.

Second, you can use themes and plugins that are specifically made to work well on mobile. These help your site
load faster and make it easier for people to use on their phones. By doing these things, you’ll give your visitors a
better experience on mobile devices.
#13: Avoid Multiple Page Redirects
SEO professionls use redirection after changing the website URLs to save from 404 errors. But using so many
Redirects also harms your website. When someone tries to visit your website, you want them to get there quickly
and directly without getting sent to lots of different pages along the way.
Redirects are like detours that take visitors from one place to another. To keep things simple and fast, it’s best to
have a straightforward website structure without too many redirects. This way, visitors can reach their destination
smoothly and without any unnecessary delays.

#14: Use Efficient Cache Policy
The cache is also an important factor that affects your website performance. Enhance your website’s speed by
using caching plugins like WP Rocket, W3 Total Cache, or LiteSpeed Cache. These tools store static versions of
your pages, reducing load times and improving overall performance for repeat visitors.
#15: Keep Your Eyes Open and Make Relevant Updates
Consistently use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to test your site’s performance.
These tools allow you to monitor your website’s performance. Whenever you find something fishy, follow the
suggestions to make necessary improvements, ensuring your site stays fast and user-friendly.

FAQs
Certainly! Here are five FAQs related to a blog on how to improve your website’s Google PageSpeed Insights
score:
What is a good PageSpeed Insights score?
A good PageSpeed Insights score is 90 or above, which is considered “Good” (green). Scores between 50-89 need
improvement (orange), while scores below 50 are considered poor (red).
How can I optimize images to improve my PageSpeed Insights score?
Optimize images by compressing them without losing quality, using modern formats like WebP, and ensuring they
are properly sized for their display dimensions. Tools like TinyPNG and ImageOptim can help with compression.

What are render-blocking resources and how can I address them?
Render-blocking resources are CSS and JavaScript files that prevent a web page from loading quickly. To address
them, minimize and defer the loading of JavaScript and use media queries to load CSS conditionally.
Implementing asynchronous loading and inline critical CSS can also help.
How does leveraging browser caching improve my score?
Leveraging browser caching stores static files on a user’s device, reducing load times for subsequent visits. To
implement this, set cache expiration headers in your server configuration so browsers know to reuse previously
fetched resources.

What tools can help me improve my PageSpeed Insights score?
Tools like Google’s Lighthouse (integrated into PageSpeed Insights), GTmetrix, and WebPageTest provide
detailed performance analysis and recommendations. Additionally, plugins like WP Rocket for WordPress can
automate many optimization tasks.
Conclusion
In conclusion, optimizing your website for Google PageSpeed Insights score is essential for delivering a seamless
user experience and improving search engine rankings. By implementing strategies like image optimization,
browser caching, and minification, you can significantly enhance your site’s performance.

Remember to regularly monitor and test your website using tools like PageSpeed Insights and GTmetrix to stay
ahead of the curve.
As you strive for better scores, consider partnering with web experts specializing in website optimization. Contact
professionals website developer today to take the first step towards a faster, more user-friendly website.

#9: User Experience
The user experience comparison between custom web design and website templates is critical when deciding
which approach to choose for building a website.
Custom Web Design
As mentioned earlier, custom designs allow for creating user experiences specifically tailored to your target
audience’s preferences, behaviors, and needs. The designers have the flexibility to design intuitive and engaging
interactions that enhance user engagement and guide visitors through the website seamlessly.
Content can be organized and presented in ways that match your brand’s messaging and storytelling, enhancing
the overall user experience. It can be optimized for responsiveness across different devices and screen sizes,
ensuring a consistent and user-friendly experience.

Website Template
Templates often come with limited user flows and interactions, which can limit the level of customization and
personalization of the user experience. While templates offer interactions and animations, they might lack the
uniqueness and innovation that a custom design can provide.
Customizing templates might allow for some personalization, but there might be limitations in tailoring the user
experience to specific audience preferences.
Verdict
Custom web design offers a higher level of control and creativity when it comes to crafting a tailored and
engaging user experience.

#10: Long-Term Viability
The long-term viability comparison between custom web design and website templates is an essential factor to
consider when deciding which approach to choose for building a website.
Custom Web Design
Custom websites are adaptable to changing design trends, technological advancements, and evolving user
preferences. They can be updated and redesigned as needed to stay relevant and competitive. Custom designs
reflect a significant investment in creating a website that aligns perfectly with your brand and business goals,
potentially offering a sustainable solution over the long term.

Website Template
Over time, templates might become less adaptable to changing design trends or technological requirements.
Extensive changes or updates might be challenging due to template constraints. The long-term viability of a
template-based website can be influenced by the template provider’s updates, support, and ongoing development.
Verdict
Custom web design offers better long-term viability as compared to website design templates.

Conclusion
The decision between custom web design and website templates ultimately depends on your individual
circumstances. A custom website design offers unparalleled flexibility and uniqueness tailored to your brand’s
needs but requires more time and resources. Templates are quicker and more budget-friendly, but they might not
fully capture your brand’s essence and could have limitations in terms of functionality and design.
The choice between the two depends on your budget, timeline, brand identity, and specific website requirements.
In this blog, we try to explain all the major factors that can help you in deciding to design your website. But if you
still have any doubts, contact our support team. We are India’s leading web design and development company,
Pixlogix Infotech Pvt. Ltd. We got so much praise from our clients for developing result-driven solutions for their
business. So, for any queries, feel free to contact us now.

“An Award Winning Digital Web Agency”
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Custom Web Design Vs Website Templates Which One Is Right

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