What is sexier than a beautifully-designed car?
Okay, maybe it’s just me, but I love great car design. Especially vintage classics, but also today’s evolutions including EVs, or even imagining how autonomous vehicles will shape up...
This fascination is also how this week’s episode of FUTURE OF XYZ came to pass! While I waxed fangirl to the car design experts Peter Schreyer and Albert Kirzinger at the iF DESIGN AWARD Final Jury in Germany last month, fellow category Juror Sam Livingstone- Principal at Car Design Research of Cambridge, England, Visiting Professor at the Royal College of Art, and renowned international car & mobility design strategist- kindly agreed to join me to discuss the ‘Future of Car Design’.
Whether addressing recent brand announcements at Volkswagen and Jaguar (JLR) seeking to rev up heritage, Polestar vs. Tesla’s EV battle, showcasing performance & PR at Ferrari, or evolving Asian innovation at Hyundai Motor Company (현대자동차), Toyota Motor Corporation, and so many more- the car market is rich with design, emotion, and sophisticated technology.
Speaking of the tech, Sam says: “A car sits somewhere on the spectrum between a horse and a smartphone. Right now, particularly with electric powertrains, they’re becoming much, much closer to the smartphone.”
XYZ is presented by iF Design and is a proud member of the SURROUND Podcast Network. Subscribe, follow, and tune in today.
Season 7, Episode 7 is not to be missed:
👀 YouTube: https://lnkd.in/eUCJ6JKF
🔊 Apple: https://lnkd.in/g84NTd9y
🌟 Spotify: https://lnkd.in/giqtjurJ
🎬 Amazon: https://amzn.to/3ysXN5A
💭 Instagram: https://lnkd.in/gE4m_TT
🌍 Website: www.ifdesign.com/XYZ
#futureof #design #podcast #ifdesignaward #cardesign #automotivedesign #mobility #EVs #cars