At Persol's Brera boutique during Milan Design Week 2025, we invite you to experience our installation that celebrates the essence of craftsmanship as visible intelligence. In collaboration with CRA-Carlo Ratti Associati, the window becomes a dynamic living workshop, showcasing one of Persol's master artisans as they demonstrate the meticulous process behind each frame. This is not just a display—it’s a reflection on the timeless value of craftsmanship. The installation is designed by architect and engineer Carlo Ratti, curator of the Biennale Architettura 2025. #PersolIcons #MilanDesignWeek2025
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