NIQ for FMCG

The retail landscape is evolving, and staying ahead means understanding shopper behavior across in-store, online, and digital platforms. Join us for The Ultimate Guide to Omnichannel webinar to see how NIQ’s Omnichannel solutions deliver the insights you need to drive growth, refine strategies, and stay ahead of the competition. Register now 👉 https://lnkd.in/ezFqeNj7 #UltimateGuidetoOmni #Omnichannel

“Com os resultados da pesquisa, este é um momento oportuno para os varejistas apostarem em dar mais espaço nobre de exposição aos chocolates. A porcentagem de 2,1% é muito pequena, principalmente, se considerarmos que gôndolas regulares representam 59% da exposição total nas lojas”, afirmou nosso Manager Director, Alfredo Costa, na matéria da SuperHiper em parceria com a Mondelēz International sobre os resultados do estudo exclusivo NIQ para o fabricante. 🍫O relatório destaca o quanto a indústria e o varejo ganham ao aumentar o espaço em gôndola para a categoria de chocolates, tão procurada pelo consumidor brasileiro, seja para consumo próprio, para presentear ou compartilhar. Leia a matéria completa extraída da edição de março da SuperHiper: https://lnkd.in/g3WWUnUH #chocolates #pascoa #consumo

Don't miss the first edition of #TheGlobalBeautyEdit by NielsenIQ Beauty expert @Tara Taylor reveals how understanding global beauty trends and striking the perfect balance will be key to success in 2025 and beyond 🚀 https://lnkd.in/dQVanAxg

Exciting news! Learn how Walmart Connect and NIQ unlocked potential through data-driven insights. Our science-backed research reveals what makes display ads truly effective - boosting brand memorability by 50% and driving 31% higher CTR! Find out more today: https://lnkd.in/gqCF-F4V #RetailMedia #DataDrivenCreativity

Exciting news! We're hosting a webinar on Tuesday, April 15th at 12:00 PM EST to dive into the latest pet industry trends and consumer insights. Learn about global and U.S. market dynamics, TikTok trends, and key claims or ingredients in pet products. Don't miss out on this opportunity to gain comprehensive knowledge. Register now and join us! https://lnkd.in/gWskVraE #ConsumerInsights #Analytics #PetIndustry

What if you spotted trends first? ⚡️ By connecting consumer purchase data with retail sales data, we provide a 360° view of the market and customers, helping you stay ahead of trends. Get in touch to learn more about our enhanced coverage in Europe: https://lnkd.in/gfKck4he

Great brands don’t guess—they grow with data. 📊 Neil, Founder of Jasberry, relies on us to track performance, uncover new opportunities, and confidently expand into the right categories. Because when you have the right insights, the possibilities are limitless. Ready to fuel your brand’s growth with data? Learn more here: https://lnkd.in/g2teKVC3 #DataDriven #CPG #GrowthStrategy

Did you know that Gen Z are the largest generation in history - and make up 25% of the world's population? They’re reshaping marketing as we know it—demanding authenticity, social impact, and hyper-personalized experiences while making lightning-fast purchase decisions. What’s the biggest challenge your brand faces in engaging Gen Z? Let’s discuss in the comments! 👇 #GenZ #ConsumerTrends

🐾 Food for Joe – Finalist in the NIQ Founders Pitch Slam Spain From clicks to bowls! 🐶 Food for Joe is making big moves — transitioning from a digital-native brand to an omnichannel presence in the pet food industry. 🗣️ “Participating in the NielsenIQ competition was a great opportunity to improve our offer and Road to Market strategy during this challenging shift. The jury’s support truly moved us.” — Albane Sabatier, CMO & Co-Founder 📊 Want to understand how pet parents think and shop? Book your free 1-hour consultation 👉https://lnkd.in/gU2XDpWD #FoodforJoe #NIQFounders #PetFoodInnovation #DTC #ConsumerInsights #NIQBASES

📈 Growth doesn’t happen by accident; it is about making bold moves backed by solid data. In today’s fast-moving markets, Small and Medium Businesses (SMBs) across Eastern Europe, the Middle East, and Africa (EEMEA) are embracing change, innovation, and growth. Fauz Jamal, our Regional Head of Business Development for SMBs, highlights that success in new geographies starts with understanding real market dynamics - from consumer preferences to pricing strategies and regulatory challenges. But how can you assess if this is the right move for you? 📘 Check out NielsenIQ’s guide to discover how data-driven strategies can help your SMB thrive in fresh markets. ➡️ https://lnkd.in/gP6R-Nu4