📈 Growth doesn’t happen by accident; it is about making bold moves backed by solid data. In today’s fast-moving markets, Small and Medium Businesses (SMBs) across Eastern Europe, the Middle East, and Africa (EEMEA) are embracing change, innovation, and growth. Fauz Jamal, our Regional Head of Business Development for SMBs, highlights that success in new geographies starts with understanding real market dynamics - from consumer preferences to pricing strategies and regulatory challenges. But how can you assess if this is the right move for you? 📘 Check out NielsenIQ’s guide to discover how data-driven strategies can help your SMB thrive in fresh markets. ➡️ https://lnkd.in/gP6R-Nu4
