Luxury for the 99%: How Dossier Redefined the Rules of Perfumery
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Luxury for the 99%: How Dossier Redefined the Rules of Perfumery
In an industry long dominated by prestige and exclusivity, Dossier, an independent fragrance company founded by serial entrepreneur, Sergio Tache, has sprouted as an arduous disruptor challenging the traditional economics of fine fragrance.
The Best Beauty Pop-Ups and Activations at SXSW 2025
If you couldn’t attend SXSW 2025, here’s a recap of all the beauty sessions and activations that you missed.
Owning the Experience: How Branded Stores Build Stronger Consumer Loyalty
For brands entering physical retail, the shelves of national and international retailers seem like a logical haven. A standalone boutique is the ideal for many, but the costs and required resources make it a challenge.
From School Buses to Ski Lodges: Beauty’s Recent Pop-Up Installations
As we approach the end of 2025’s first quarter, beauty has fully embraced experiential marketing. Pop-ups now push traditional boundaries as brands look to impress consumers beyond the everyday. BeautyMatter rounds up the standout pop-ups worth noting.
AI Meets Texture: Myavana and the Business of Personalized Haircare
For centuries, haircare has been a game of trial and error, riddled with consumers, particularly those with textured hair, spending thousands of dollars in search of the right products. Myavana, the Atlanta-based beauty tech company founded by Candace Mitchell, is rewriting that narrative.
Can Suave Redefine Affordable Beauty: Inside the Brand's Next Chapter
For decades, Suave has been a household name in the American personal care market, known for its affordable yet effective products that democratize beauty trends.
Visionaries 2025: What's Your Role in Shaping the Future of Beauty?
What is your role in shaping the future of beauty? Share your vision and accomplishments by submitting for one of our BeautyMatter 2025 Awards for Visionaries.
Allies of Skin: FUTURE50 2025
Allies of Skin, the global beauty brand redefining clinical skincare with supercharged formulations.
Veracity: FUTURE50 2025
Veracity is a wellness brand founded by Allie Egan, offering holistic, drug-free solutions for metabolic health. With a focus on science-backed innovation and personalized care, Veracity empowers individuals to achieve optimal well-being.
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2025 Week 13: Beauty Brand and Product Launches
Dr. Squatch is keeping collaboration alive and well with its latest Call of Duty–inspired soap range. Including drops from Goop Beauty, Omorovicza, and Danucera, here’s what recently caught our editorial team’s attention.
DEI Is Alive and Well in the Beauty Industry: Diverse Beauty Brands Outpace Competitors in Market Growth
Recent data from the 2025 SeeMe Inclusivity Index for beauty demonstrates that inclusive brands grow faster than their less inclusive counterparts.
Have We Reached "Peak Hoodie"? Brands Diving Deeper Into Merch
With no exterior logo or any type of identifiable branding, Merit’s quiet-luxury Signature Bag is the ultimate IYKYK status symbol for beauty junkies.
Hungarian Heritage and Skincare Science: Omorovicza’s Perspective on Luxury
A look inside the history, skincare innovations, and Hungarian spa culture driving the growth of luxury skincare and personal care brand Omorovicza.
Innersense Organic Beauty: FUTURE50 2025
With a mission to inspire well-being for hair, people, and the planet, Innersense delivers high-performance products that are safe, sustainable, and effective. Learn about their journey, values, and commitment to clean beauty.
Small Plastics, Big Consequences: Can the Beauty Industry Fix Its Waste Problem?
Plastic waste remains one of the most pressing environmental and economic challenges for the beauty industry.
The Most Innovative Beauty and Wellness Products Recognized
There's a reason so many brands and products feel the same—because they are. While they have this time and place, private-label products will only get you so far in a landscape that has never been more crowded or competitive.
From AI Storefronts to Longevity Wellness: The Trends to Watch for 2025
Dissecting the strategic foresight agency’s report, here are the top trends and insights pertaining to the beauty industry for the coming year.
Likes, Clicks, and Lipsticks: The Beauty Brands Best Utilizing Influencer Marketing
There are plenty of award programs, and participation requires a commitment of budget and time, but it can be well worth the investment of money and extra work entries create.