Natural Beauty Insights from ECRM's Skin, Bath, Cosmetics & Fragrance EPPS
Felicity Fromholz, Director of Product Development for Evolucity Commerce, which owns beauty subscription box company Beauty Box 5 and lifestyle subscription box Lilee, discussed trends and opportunities in the natural beauty product segment during her educational session held during ECRM's Skin, bath, Cosmetics & Fragrances EPPS last week in Orlando.
The session included a breakdown of the natural beauty industry, including the certification process and standards, eco-friendly packaging, and pricing of natural/organic beauty products. She will also examined natural and organic beauty product ingredients, including the use of plant-based colors and essential oils and will highlight the pros and cons of each.
In the seven videos in the playlist below, Fromholz addresses key points touched on during her presentation, including:
- Driving sales with powerful packaging
- Pricing natural beauty products
- Reaching the Millennial consumer
- Using plant-based colors
- Indie beauty trends
- Online beauty brands
The playlist also includes more than nine minutes of excerpts from the live presentation itself.
Click here to download the presentation slides from the educational session.
(To see the full playlist from the event, click the menu icon in the upper left corner of the video player)
