UserTesting’s Post

🚨 Demand gen reality check: You spend weeks perfecting your message, designing creative, and lining up paid channels. But when the campaign goes live? It flops. No pipeline. Wasted budget. Confused team. The problem? Most campaigns rely on post-launch performance metrics. They tell you what happened - but not why. 💡 That’s where real customer insight changes the game. ✨ Imagine knowing exactly what will resonate before spending a single dollar. ✨ Imagine reducing ad fatigue before it happens. ✨ Imagine optimizing the full customer journey, before launch. We just dropped a guide made specifically for demand gen and growth marketing teams who are done guessing and ready to build campaigns that actually convert. Inside, you’ll learn how to: ✅ Identify the right audience segments ✅ Test and refine messaging + creative ✅ Pinpoint drop-off points in your funnel ✅ Align with sales to drive pipeline At UserTesting, we help marketers test messaging, creative, and targeting with real buyers, before you go live. Because the future of marketing isn’t about waiting to see what works - it’s about launching with confidence. 👉 Grab the guide in the comments.