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In today's competitive market, investing in sports sponsorships is crucial for enhancing brand visibility and engaging with dedicated fan bases. Yet, assessing the fair market value and potential returns of these investments can be challenging. 📊 🚀 This is where SponsorPulse’s Opportunity Value comes in. The Opportunity Value grounded in proprietary fan and sponsorship impact data, provides an unbiased and transparent assessment of a team’s sponsorship value. By evaluating factors such as fan engagement, intensity, and momentum, it helps brands align their investments with anticipated returns. Curious about how this metric reveals sponsorship values across major sports leagues? Read more in our latest article ⬇️ https://lnkd.in/gZuvueWD #Sponsroship #Sportsponsorships #SponsorPulse

Industry czars to helm Capital One Arena rejig The Monumental Sports & Entertainment (MSE) announced recently that three industry-leading agencies will help lead the execution of a brand-new, completely modernized Capital One Arena in downtown Washington, D.C. (US). https://lnkd.in/d8J3ibzw #stadium #arena #sportbiz Monumental Sports & Entertainment

Australia's Sportstech Sector Reaches a Major Milestone! 🏆 We're excited to share the ASTN - Australian Sports Technologies Network's third annual Sports Innovation Report, highlighting the maturity of Australia's multi-billion dollar sportstech industry. With rapid innovation and growth, Australia is cementing its position as a global leader in the sportstech ecosystem. 👉 Read the full press release and report here: https://lnkd.in/g4WGDwNp #ASTN #SEICon

Sell Benefits Over Features in Sports Sponsorships 📊🏟️ Features explain the "what," but benefits tell the "why." Benefits provide the context that convinces brands to invest in your team over other digital ads. Here are the three biggest benefits of sports sponsorships: Fan Passion: Sports teams have passionate fanbases that no other medium can replicate. Tapping into this passion creates a deep connection between fans and brands. Exclusivity: Offering exclusive sponsorships helps brands cut through the ad clutter and capture the dedicated attention of your fans. Media-Heavy Hedge: Sports sponsorships serve as a hedge against the skipping and ignoring of ads in other media, ensuring brand messages are seen and remembered. #SportsSponsorship #FanEngagement #MarketingStrategy #Advertising

Monumental Sports & Entertainment has appointed KLUTCH SPORTS GROUP, LLC, Legends and Elevate to help lead the modernisation of Capital One Arena. James Van Stone, president of business operations and chief commercial officer at MSE, said: "Their expertise will be instrumental in shaping the future of our arena, ensuring we not only meet but exceed the expectations of our fans, partners, and community." https://lnkd.in/eBPXymFT

Huge news in the sports media business world! FanDuel and Diamond sports group sports have joined forces in a game-changing partnership, granting exclusive naming rights to Diamond's 16 regional sports networks and digital offerings as the FanDuel Sports Network. This collaboration unlocks endless opportunities for media placement during live National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) games on the FanDuel Sports Network. The shared commitment includes exploring a unified DTC app experience and syndicating FanDuel TV programming across the network. Fans can anticipate enjoying popular studio shows like "Up & Adams," "Run It Back," and live rights programming on the FanDuel Sports Network. Moreover, FanDuel is set to become a reseller for Diamond's DTC product, with the partnership encompassing various economic and equity elements. #FanDuel #Diamond #SportsNetwork #Partnership #Innovation #rsns #sportsbusiness #sportbiz #sportsmedia #sportsmarketing #sponsorships #sportssponosorships #ai #mensio #hive

Sports driving in revenue! 🚗💸 For me, it signifies the value that sports talk holds for you and your business. With significant investments pouring into this space, considering it for your business or clients could be a game-changer. Let's dive deeper into this exciting opportunity! #SportsBusiness #ValueInSports #RevenueGeneration

🌟 Unlocking the Power of Co-Creation in Youth Sports Sponsorships 🌟 In the competitive landscape of sports marketing, innovating and engaging with partners isn't just a necessity—it's a strategic advantage. Brad Ross, VP of Global Sports and Entertainment Marketing and Partnerships at Coca-Cola, emphasized this point at the Sports Business Journal Brand Innovation Summit. He noted, "You have to evolve and continue to find ways to engage with your partners and bring new ideas to the table. What you bring together can significantly benefit both the brand and the rights holder property, yet co-creation remains one of the most undervalued and underutilized aspects of the sports ecosystem." At LnUP, we partner with high-quality, innovative youth sports organizations eager to collaborate with brands. Co-creation goes beyond mere branding—it's about building community and enriching experiences for young athletes and their supporters. We are dedicated to fostering partnerships that tap into this untapped potential, creating opportunities that benefit both brands and sports organizations. 🤝 Are you a brand marketer looking to make a real impact? Join us in pioneering innovative youth sports sponsorships. Let's co-create not just campaigns, but futures. Visit www.lnup.xyz to learn more and get involved. #YouthSports #Sponsorship #BrandMarketing #SportsMarketing #CoCreation #Innovation #LnUP

Please read the article below to learn about what is coming down the pipeline for CTV In 2025 from our Co-Founder and CEO, Josh Walker, and other industry experts. Read Industry Article Here: https://lnkd.in/dK3WrmQG