Jake Pratt’s Post

Sports Innovation Lab’s Co-Founder & CEO, Josh Walker, predicts a connected TV battleground is on the horizon in a new SportsPro article, “What does 2025 hold for sports sponsorship and marketing? Here’s what the experts think.” Executives from various rights-holders, brands, and sports marketing agencies were asked to share their predictions for the year ahead. Click the link below to read Josh’s full statement and to see what other industry experts predict. Read Article Here: https://lnkd.in/dK3WrmQG

As the traditional sports world holds tight to decades-old formats and structures, a new wave of leagues is breaking the mold, reimagining what’s possible in competitive sports. Read: https://lnkd.in/eZGXDbCg

Why Sports Sponsorships Are Key to Amplifying Brand Reach In an era where consumer trust and loyalty are harder to capture, sports sponsorships offer brands a golden opportunity to stand out. Unlike traditional advertising, sports sponsorships place brands in the heart of the action, connecting with fans in moments of passion, excitement, and community. Sponsoring sports builds credibility, enhances brand loyalty, and drives global recognition. Whether it’s aligning with a champion athlete or supporting a major event, sponsorships allow companies to be part of experiences that fans remember - and that fans trust. At LCP Consulting, we help companies navigate these opportunities, ensuring that every sponsorship not only reaches audiences but resonates. Let’s talk about how the right sports sponsorship strategy can elevate your brand in a way that lasts. Arvid Lyngnes Richard Clarke Tony Paladin #SportsSponsorship #BrandGrowth #FanConnection #LCPConsulting #SportsMarketing #BrandLoyalty

In my last post on LCP Consulting's LinkedIn page (https://lnkd.in/dC69SB-a), I highlighted the unmatched reach and fan engagement that sports sponsorships bring to brands. This approach isn’t just about visibility; it’s about becoming part of experiences that build trust and lasting loyalty. Here’s why companies should see sponsorships as a game-changing strategy: Why Sports Sponsorships Are Key to Amplifying Brand Reach - In an era where consumer trust and loyalty are harder to capture, sports sponsorships offer brands a golden opportunity to stand out. Unlike traditional advertising, sports sponsorships place brands in the heart of the action, connecting with fans in moments of passion, excitement, and community. Sponsoring sports builds credibility, enhances brand loyalty, and drives global recognition. Whether it’s aligning with a champion athlete or supporting a major event, sponsorships allow companies to be part of experiences that fans remember - and that fans trust. At LCP Consulting, we help companies navigate these opportunities, ensuring that every sponsorship not only reaches audiences but resonates. Let’s talk about how the right sports sponsorship strategy can elevate your brand in a way that lasts. https://lnkd.in/d9279Rzx #SportsSponsorship #BrandGrowth #FanConnection #LCPConsulting #SportsMarketing #BrandLoyalty

Global sports marketing giant rEvolution is continuing its growth, this time acquiring London-based WePlay. CEOs John Rowady and Luca Massaro shared their thoughts on what the deal means for them, global brands and sports properties on both sides of the Atlantic. Read it: https://lnkd.in/eFwmRptN #marketing #sportsmarketing #performancedriven

92 of the world’s top 100 brands leverage sports sponsorships to fuel their growth. Why? Because sports connect brands with audiences like nothing else. But here’s the kicker: not every sponsorship delivers. In the fast-paced, fiercely competitive world of sports marketing, the right partner doesn’t just help you stand out – they help you dominate. Are you confident you’re getting it right? Our executive team shares the key traits of a winning sports marketing partner to help you unlock the full potential of your sports sponsorships: https://lnkd.in/djm4N_b3

2025 is here, and January marks the start of a year set to reshape the sports marketing landscape for brands, rights holders and fans alike. Curious about what lies ahead? We’ve identified ten key trends shaping the industry this year to help you get ahead: https://lnkd.in/gMUSDKgC #partnership #sportbusiness

Must-Read: 10 Things to Look Out for in the World of Sports in 2025 ⚽🏀🎾 If you want to stay ahead of the curve in the sports industry, this report by MSM is a must-read! It highlights 10 things that will shape the future of sports in 2025. From the latest tech advancements to new ways fans will engage with the game, this report offers some valuable insights into what’s coming next. Here’s a quick preview of what you can expect to find: 1. Technological Innovations: How new tools, AI and data are transforming player performance and fan experiences. 2. Sustainability Trends: The growing focus on making sports events more eco-friendly. 3. The Rise of Women’s Sports: How visibility and investment in women’s sports are continuing to grow. ... and more! If you’re working in or just passionate about sports, this report is a great resource for understanding where the industry is headed. It’ll help you spot the key trends that will impact the world of sports in the coming years. Give it a read and get a head start on 2025!

In today's competitive market, investing in sports sponsorships is crucial for enhancing brand visibility and engaging with dedicated fan bases. Yet, assessing the fair market value and potential returns of these investments can be challenging. 📊 🚀 This is where SponsorPulse’s Opportunity Value comes in. The Opportunity Value grounded in proprietary fan and sponsorship impact data, provides an unbiased and transparent assessment of a team’s sponsorship value. By evaluating factors such as fan engagement, intensity, and momentum, it helps brands align their investments with anticipated returns. Curious about how this metric reveals sponsorship values across major sports leagues? Read more in our latest article ⬇️ https://lnkd.in/gZuvueWD #Sponsroship #Sportsponsorships #SponsorPulse