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We’re not just racing. We’re redefining what’s e.l.f.ing possible.
Once again, we are revving up our partnership with the unstoppable Katherine Legge — and this time, to Empower.Legendary.Females. in NASCAR 🏁💄
In 2025, Katherine will take the wheel of an e.l.f. sponsored car in at least seven NASCAR races across both the Xfinity and Cup Series—shattering stereotypes, barriers and expectations along the way. She’s the ONLY woman currently competing in both, and she’s driving into history with every turn.
From making headlines at the Indy 500 to tearing up the tarmac in NASCAR, Katherine’s story is one of grit, grace and acceleration. And we’re honored to be by her side.
WHY NASCAR?
-It’s the most popular motorsport in the U.S.
-The audience is growing younger, more diverse and more engaged than ever.
-Female NASCAR fans are out here showing up—watching, listening, attending—and we see them.
-When you fuel authentic representation, you don’t just drive change. You drive a movement.
As they say in NASCAR: we’ve found our groove.
Huge thanks to Team Chevy and the ever-inspiring Katherine Legge for reminding us that when you put women in the driver’s seat—anything is e.l.f.ing possible.
👀 Stay tuned. It’s not just a race. It’s a revolution.