SYZYGY London’s Post

Hmmm. What will the PPC community do about it? What's an appropriate response? "Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial." "How Google harms search advertisers in 20 slides" The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising. READ THE 20 SLIDES--> https://lnkd.in/di2HGJxY #digitalmarketing #advertising #digital #learning #nerds #seo #seotraining #ppc #ppctraining #ppcads #bingads #business #adagency

At ADM, we understand that the only way to maintain a competitive edge in search engine marketing is to anticipate the future—and we believe 2025 will be a transformative year for digital marketing. Google Ads, the Google search engine results page, and Google itself are all undergoing significant changes that will have verifiable ramifications for advertisers. Our Senior Director of Paid Search, Erica Magnotto, has laid out 5 Google Ads and SEM trends that we think will dictate this transformation: 🔹 How AI-driven SERP updates might dampen traditional paid search 🔹 The subtle advantages of adopting Google’s newest ad features 🔹 The uncertain status of third-party cookies in Chrome 🔹 The consolidation of YouTube ad campaign types 🔹 How economic trends and policy will influence ad performance Our full predictions can be read here: https://lnkd.in/ev8RBnG2 #2025trends #googleadstrends #SEMtrends #digitalmarketing

💮 The projected spending of $190.5 billion is on a global scale, indicating that advertisers from around the world are collectively investing this amount in search advertising. This underscores the widespread adoption and importance of search advertising as a key component of digital marketing strategies on a global level. Source: Statista #DigitalMarketingGoals #LeadGeneration #CaalanoDigital #SocialMediaAdvertising #SmallBusinessSuccess #PPC

How many of you are using Google Tags Manager and Analytics to research and compare weekly/monthly conversions, unique visitors, page views, etc. I was able to show my last client enough information, they were able to lower their Google advertising budget and refocus their efforts on existing customers! Win/win #knowyournumbers

Members of Up World can sign up to the talk below where I wil be going through how to succeed with Google Ads in the upcoming busy fourth quarter up to Christmas. Sign up at the link below and get your questions in to Olivia Pike ahead of the event. https://lnkd.in/eKRjBSHt #googleads #ppc #google #search #marketing #digital

As the new financial year starts in Australia, maybe it's time to look at upgrading your Google ads account or who manages it. If you want to know if your account could be better, or are you leaving dollars or leads on the table, then contact me and I'll take a look. I have a step by step approach to auditing accounts, and all too often I see sloppy set ups and management which just isn't the way things are done at Semaphore Search. #googleads #digitalmarketing #paidsearch #sem #ppc #googleadsexpert #googleadsagency

Unlock the full potential of your local advertising with Google Local Services Ads! Discover how on our latest blog, where we delve into the benefits and strategies to get your business seen by the right customers at the right time. ➡️ https://brnw.ch/21wIKRr #LocalSEO #GoogleAds #MarketingStrategy

So, just found out that Google is hiding between 20% to 80% of search term data that advertisers have paid for. 🤔 This makes it incredibly challenging to understand where most of your conversions are coming from, which is critical for optimizing campaigns. As advertisers, we invest in these insights to fine-tune our strategies. Lack of transparency like this makes us question: Are we truly getting the full value of our spend? What are your thoughts on this? Let’s discuss! #GoogleAds #DigitalMarketing #PPC #SearchMarketing #DataTransparency

📲 Google Advertising success story ✅ It’s always a little scary investing your budgets into the unfamiliar. However, Alsters Kelley Solicitors Limited recognised a need to increase their digital presence and have found fantastic success by investing in Google Search advertising. Their Click Through Rate is double that of the National benchmark, and has seen their name appear alongside and above competitor solicitors in Google searches. We’re thrilled that they have achieved massive success with their first digital ads campaign with us, and it’s only onwards and upwards from here! Interested to learn more about Google advertising? Get in touch 📩 #GoogleAds #GoogleAdvertising #AlstersKelley #MediaAgency #DigitalAdvertising

Fellow digital marketers, are you struggling with how slow the Google Manager accounts are for Google Ads and the LSA Ads? Looking for suggestions from other people who have perhaps found a way “speed up” load time of accounts again in a manager account scenario. This issue seems to have started 6-9 months ago but has been so bad now that I can get work done. Thanks! #googleads #digitalmarketing #lsaads #googlelocalservices