Fitness & Media Entrepreneur | Marketing Consultant | Founder of Colonna Media | Content Creator Helping Businesses Build Better Brands
How many of you are using Google Tags Manager and Analytics to research and compare weekly/monthly conversions, unique visitors, page views, etc. I was able to show my last client enough information, they were able to lower their Google advertising budget and refocus their efforts on existing customers! Win/win #knowyournumbers
PPC Specialist | Google Ads Conversion Tracking Expert | Web Analytics And Tracking Specialist | Google Tag Manager | Google Analytics 4 | Conversion Rate Optimization Expert
📌 When You Setup Google Ads Enhance Tracking On Your Website, Google asks for lots of User-Provided Data and many more things, in my opinion, you just send the mail variable with the tag that will be enough. Then, Google will find all the information needed to improve its ad accuracy. 📊 More than 80% of websites don't contain extra information on their checkout or form submission pages. #googleads #googleadstracking #googleadsenhanceconversion
🚨 Is Google Ads burning your budget? Our FREE Guide has you covered! We’ve saved our clients £1,000's, improved their data insights and boosted conversions - all while helping them grow their brands. Now it’s your turn! Want to know our secrets? Comment ‘PPC’ and we’ll send our FREE guide straight to your inbox! #GoogleAds #PPC #GoogleAdsStrategy #PPCTips #DigitalMarketing
Performance Max Google Ads don't work without enough data. What does this mean? If you don't have enough conversions, Google ads can't optimize well to find your ideal customers because they lack the data. This is why you need to have conversions firing (for a while) on your website before enabling a feature like Performance Max in Google Ads. Like anything in life, it’s garbage in, garbage out. --- PS - If you want a free audit of your Google Advertising account, DM me with the subject line: Google Ads Audit
Exciting news for Google Analytics 4 users!📣 A new beta feature called "Conversion Performance" is now available for some properties. This advertising tool helps your organisation analyse Google Ads conversions more effectively. By selecting the desired conversion goals, you can view conversion performance over time (graph) and segment conversions by channel groups📊 With this beta, you can gain deeper insights into your advertising campaigns and optimise them for better results🚀 ➡️ Follow us to stay up-to-date on updates and trends #GoogleAnalytics #GoogleUpdates #Google #PPC #Data #MemebershipOrganisation
Running Google Ads and often see conversions attributed to Direct? With all the restrictions on 3rd party cookies, we’re now in a bit of a pickle, aren’t we? Our attribution goes for a toss. We can’t quite figure out where to put that extra budget. Needless to say, it’s frustrating. But what if, we can store these click information as a first party data? In the latest playbook, we look at how to store Google Ad click details in a first-party cookie on your own domain. This gives Google Ads the juice it needs to track conversions after someone clicks on your ad, lands on your site, and converts. Pretty cool, right? Catch the full playbook here: https://lnkd.in/gwY-a85J
At Traffic Magnet, we utilise data-driven insights to create effective Google advertising strategies that deliver measurable results. Together, we can harness the power of data to elevate your business and reach new heights in the coming year! Visit www.trafficmagnet.co.za #onlinemarketing #googleads #digitalmarketing
Since Google updated its attribution models in Google Analytics 4 this June, users have reported inaccurate attribution of paid search campaign performance. While Google finds a fix, here's how you can ensure that your data remains reliable: https://bit.ly/47idw9x #GoogleAnalytics4 #Attribution #PaidSearch
Feeling overwhelmed by all the data in your Google Ads reports? Wondering what your conversion % is meant to me? Let's keep it simple. Traffic in, orders in. How much traffic does it take for an order/conversation to be generated ? Then we look at how many conversations/orders you need a day, then we workout, at your current spend what traffic it'll cost to being that in. #GoogleAds #SimplifyMarketing
Stay ahead of the curve with the latest in digital marketing trends! Google Analytics 4 just revamped its Advertising workspace to streamline reporting - learn more about these game-changing updates in this article on Search Engine Land. https://loom.ly/WMZqd5k #DigitalMarketing #GoogleAnalytics4 #AliiDesign
Profit Over Ad Spend offers a more holistic view of a campaign's effectiveness Сampaign with a high ROAS might not necessarily be as profitable as it appears if the associated costs are high. So, many businesses want to hide the real numbers from the competitors, or they just want to keep this sensitive data away from others 🔒 In this blog post we will describe how to set up Profit Over Ad Spend based tracking for Google Ads and Google Analytics and how to use server Google Tag Manager with Firestore to pull in sensitive profit data (or other sensitive data) and report it to the Google Ads products in place of revenue as the conversion value. This enables profit bidding, with real time conversion uploads, in a way that protects the sensitive profit data from a determined user. 🔗Here’s the link: https://lnkd.in/dWcAXEyz
