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🛒 6 Ways Retailers Can Make More Money with On-Site Ads 💰   Most retailers have yet to unlock the full potential of on-site advertising. While Amazon has mastered it, many others are missing out. On-site ads should generate about 3-5% of eCommerce revenue—here are six proven strategies to help retailers get there:   1️⃣ Boost Ad Relevancy – Improving CTR by focusing on product relevance can double your ad clicks, leading to a direct increase in revenue. 2️⃣ Expand Ad Inventory – More ad space equals more opportunities for brands to advertise, which in turn increases their investment. 3️⃣ Grow Your Sales Team – Actively selling ad inventory builds stronger relationships with brands, leading to higher ad spend. 4️⃣ Connect Demand Partners – Connect with Skai, Pacvue, or Flywheel to make it easier for brands to invest in your site and access readily available budgets. 5️⃣ Tap Into Network Budgets – Benefit from the existing relationships of major ad tech players, gaining access to additional budgets and driving more demand to your platform. 6️⃣ Master Targeting & Bid Price Discrimination – Let brands target high-value consumers and charge a premium for access to this audience.   What other levers can retailers pull to drive on-site ad revenue? Let’s discuss!   #RetailMedia #CommerceMedia

What is TACoS? TACoS stands for Total Advertising Cost of Sale. It's a metric that measures the total advertising spend as a percentage of total sales revenue. TACoS Formula TACoS = (Total Ad Spend / Total Sales) x 100 Decreasing TACoS To decrease TACoS, focus on: 1. _Increasing sales revenue_: Optimize product listings, prices, and advertising campaigns to drive more sales. 2. _Reducing ad spend_: Pause or optimize underperforming ad campaigns, adjust bids, and improve ad targeting. 3. _Improving ad efficiency_: Enhance ad copy, images, and landing pages to boost conversion rates. Increasing TACoS (Strategic) In some cases, intentionally increasing TACoS might be beneficial: 1. _Launching new products_: Investing more in advertising can help drive awareness and sales for new products. 2. _Competitive markets_: Increasing ad spend can help maintain or gain market share in highly competitive niches. 3. _Holiday or promotional periods_: Temporarily increasing ad spend can capitalize on increased demand during holidays or promotions. Target TACoS Range Aim for a TACoS range of 5-15%. This indicates a healthy balance between ad spend and sales revenue. However, the ideal TACoS range varies depending on the product category, market conditions, and business goals. #AmazonTACoS #AmazonAdvertising #EcommerceMarketing #DigitalMarketing #AmazonSellers #OnlineAdvertising #AdvertisingMetrics #TACoSFormula

The Shift to Digital Out-of-Home Attribution "Beyond being an antiquated approach to measurement, Covato says, it’s also “very dangerous.” The only thing last click is efficient at doing, he says, is transferring ad dollars from the pockets of advertisers into the coffers of large ad platforms." Blindspot offers advertisers attribution to correlate the impact your Programmatic DOOH campaign has on website visits and conversions. We also offer a list of the MAIDs exposed to your DOOH campaign that you can retarget online.  #attribution #mediameasurment #digitaloutofhome #DOOH #programmatic #programmaticadvertising

🚀 Unlock the Power of Display Advertising with ClickAds! Did you know display ads can help you reach over 3.17 billion internet users globally? 🌍 They’re an amazing tool for building brand awareness and driving action, from making purchases to learning more about your business. To help you maximize your results, we created ClickAds, a self-serve programmatic platform that makes display ads more affordable and effective, with 74% of brands seeing improved CPC and CPA metrics. 💡 Get access to premium inventory on top sites like AOL, Business Insider, BuzzFeed, and more. Turn casual browsers into loyal customers while boosting your ROI! 👉 Register for free today and elevate your advertising game! https://clickads.ai/ #DisplayAdvertising #ProgrammaticAds #DigitalMarketing #BrandAwareness #ClickAds

Did you know that using three or more ad formats can significantly boost your campaign's effectiveness? Research shows that this approach increases campaign awareness by 20% and purchase intent by 7%. If you're looking to maximize your advertising impact, diversifying your ad formats is a key strategy to consider. https://hubs.ly/Q02FS9yS0

💡 Forget everything you know about Facebook Ads for e-commerce. While everyone's chasing low CPCs, here's what actually drives SALES: Stop obsessing over cold audiences! Your goldmine is in the 3-step warm-up: ➡️ Hook with lifestyle Reels (NOT product shots) ➡️ Retarget 10-second viewers with social proof ➡️ Close with limited-time bundle offers FACT: 82% of successful e-comm brands use THIS structure, not spray-and-pray campaigns. Secret weapon: Run dynamic catalog ads to abandoned cart users at 3AM when ad costs plummet. Your competitors are sleeping while you're selling! Want the full blueprint? Comment "SCALE" below! #FacebookAds #eCommerce #DigitalMarketing #MetaAds

This deck of ads has contributed to $400,000,000 in ad spend for 8-9 figure brands like M&Ms, Saltyface, and Supergut. My team & I have 5+ years experience helping 8-9 figure DTC and eCom brands scale profitably with paid ads. In that time, we’ve sourced 100,000+ UGC assets used in high-performing ad campaigns. With Q4 coming up - I thought it was time to give away something SPECIAL. So I’ve created a MONSTER sized swipe-file of 89 ads with the highest spends across our 8-9 figure client base. It covers:  - Black Friday creatives  - Before vs after  - UGC videos  - Benefit driven videos  - Bundles  - Voice over videos  - Seasonal creatives + More proven winners. This is perfect if you want Q4 2024 to be your BEST quarter yet. Want it? React to this post + drop a comment below & I’ll DM this deck it straight to your inbox. Fair warning: 48 hours only.

Don't Let Stock Issues Undermine Your Ad Strategy! It’s frustrating as a shopper when you click on a great ad, only to be greeted with “Out of Stock” or unavailable sizes and colors. For brands, this isn’t just a missed sale – it’s a poor experience that can tarnish credibility and waste ad spend. If a product isn’t available, promoting it does more harm than good. Here are a few ways brands can create a seamless shopping experience: 1. Real-Time Inventory Integration: Ensure stock levels sync across platforms so ads only promote what’s actually available. 2. Smart Ad Pausing: Automatically pause ads for out-of-stock items to avoid disappointing potential customers. 3. Strategic Retargeting: Avoid showing ads for unavailable products – instead, shift to similar items or offer a notification when back in stock. In today’s fast-paced, competitive e-commerce landscape, thoughtful targeting and availability checks can transform a standard campaign into one that drives real engagement and loyalty. #EcommerceTips #SocialMediaAds #CustomerExperience #puma

Programmatic Advertising Market Size to Reach $28.12 Bn by 2028 at 22.6% CAGR Did you know that the programmatic advertising market is expected to reach $28.12 Bn by 2028 at a rate of 22.6%? This growth is driven by the increasing adoption of digital advertising and the need for more efficient and targeted ad delivery. The market is segmented by media type, including audio ads, DOOH, digital display, social ads, and video ads. Understanding these segments can help you stay ahead of the curve in the ever-changing eCommerce landscape. Want to stay up-to-date on the latest eCommerce and Digital Marketing trends? Visit our website at www.purplecowservices.com or email us at info@purplecowservices.com to learn more. +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #DigitalMarketing #eCommerce #ProgrammaticAdvertising #AdvertisingMarket #MarketGrowth #DigitalAdvertising #TargetedAdvertising #EfficientAdvertising #AdDelivery #MediaSegmentation #eCommerceTrends #DigitalMarketingTrends

Unlock High-Performing Ad Campaigns with Precision 🔗 See > https://lnkd.in/gbtQ3ZPJ For programmatic buyers focused on click-through rates (CTR), achieving performance can feel like a challenge when campaigns don’t hit KPIs. Success starts with filling the funnel with new potential customers—ensuring a steady flow of users to drive conversions. The challenge? Even the best DSP algorithms are limited by the data they’re given. That’s where our Best Performing Placements targeting comes in. By analyzing key performance metrics, like CTR, viewability, page location, and post-click conversions, we refresh a list of the top 250 placements every 24 hours. This Deal ID pairs supply-side insights with your DSP’s algorithms, giving you the edge in targeting high-performing inventory. ✨ Key Benefits: 📊 Data-driven precision: Refined targeting ensures optimal ad placements. 🌟 Improved engagement: Focus on inventory with the highest CTR and conversion potential. 💼 Flexible application: Whether you buy via an agency or directly, we’ve got you covered. Ready to maximize campaign performance? Let’s explore how Gourmet Ads can deliver CTR success for your food and drink campaigns. 📩 https://lnkd.in/gzTcJnh6 #programmaticadvertising #foodadvertising #performance #adtech