Simmons Foods’ Post

In 1957, Bill Simmons made a groundbreaking move that would change the poultry industry. His venture into the frozen chicken market was a step that redefined the way consumers shopped. His introduction of frozen tray-pack poultry was an innovative challenge to the existing consumer perceptions and preferences that had long favored fresh over frozen products.    To read more about how Bill Simmons changed the industry through this innovation, click here: https://lnkd.in/geJ9yHeC     #Simmons75 #SimmonsFoods 

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