The recent election coverage in India has proven to be a game-changer for TV broadcasters. 📺 Networks like TV Today, NDTV, TV18, and Zee Entertainment have all reported a significant revenue boost, with increases ranging from 8% to 40% on the previous financial year. This impressive growth highlights TV's enduring power and influence. With the festive season approaching and ongoing political events, TV is poised to deliver even more value in the coming months. This creates a prime opportunity for advertisers to engage with consumers during high-traffic periods. As media analysts anticipate continued growth for the rest of the year, investing in TV now can position your brand advantageously for both immediate impact and sustained visibility. Click the link to read more: https://lnkd.in/gBVecBPM 📊 #Advertising #MediaStrategy #TVAdvertising #Marketing #RevenueGrowth #MediaInvestment
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Take a listen to learn how you could properly harvest digital traffic from the power of your TV ads. Watch/listen to the full episode here: https://lnkd.in/dAAnZvXy #digital #ads #mediaagency #digitalagency #tvagency #tv #competitors
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If you're wondering how TV Attribution works, you're in the right place. #mediaqx #tvattribution #tvadperformance #tvadvertising #tvads #mediaqx #mediaplanning
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Interesting that although what people watch and where they watch it is constantly evolving, 'tv advertising" is still the medium that brands are planning to invest more in (ctv=connected TV). #tv #advertising #media
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Here’s why Fabletics, a global active lifestyle brand, works with Tatari to shape their TV ad strategies. Learn more about TV advertising here: https://lnkd.in/gbb7HtJy #TVadvertising #ConvergentTV #TVmeasurement #PerformanceMarketing #MarketingStrategy #StreamingTV #LinearTV
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News18 Network scales up CTV sales with 250+ brands on counting day Link in the comments Avinash Kaul Mitul Sangani Munish Atrey Puneet Singhvi Pranav Bakshi News18 India Network18 Media & Investments Limited #mediabrief #News18Network #CTVSales #CountingDay #news #Television #media
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Consultant - Marketing, Media & Digital solutions & Co founder @ happycations.com, an online travel start up.
Linear TV is one medium where breaking the ad clutter/impact of TVCs, especially during primetime has always been a challenge for the Media Agencies. That is why, the relatively recent concept of creating 'Ad break bonus content' on news channels like India Today TV has come as a pleasant surprise. It has potentially created a new premium ad 'branded slot' opportunity by pulling up the otherwise lower TRP deliveries during the countless ad breaks on the news channels. It remains to be seen if the incremental TRPs come through. Maybe during mega events on Election exit polling and results days. Interesting pricing mechanism to tick the revenue box nonetheless.
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What's delaying BARC's digital measurement plan? Industry experts suggest that a major hurdle lies in broadcasters' unpreparedness. Read more: https://lnkd.in/gpysjWqa ✍️ Aditi Gupta GroupM BARC India ADVERTISING AGENCIES ASSOCIATION OF INDIA Goldman Sachs #ShashiSinha Join e4m's WhatsApp Channel - https://lnkd.in/dHupynWW #BARC #DigitalMeasurement #Broadcasting #MediaInsights #IndustryChallenges #AudienceMeasurement #BroadcastingHurdles #DigitalMetrics #MediaIndustry #IndustryUpdate
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End-end solution for commercial LCD display/video wall monitor /digital signage/cctv monitor/ interactive flat panel.
How to Convert an Advertising Machine into a TV? Learn more from our article: https://lnkd.in/gYKzKSqH #digitalsignage #advertisingmachine #adkiosk #signagekiosk #digitaladvertisingdevice #advertisingmachine #tv #smarttv #lcddisplay #commercialdisplay #industriallcddisplay #advertisingdevice
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Celebrities sustained an influence on TV advertising, endorsing over 25 percent of all ads aired in 2024, despite the decline, according to the TAM AdEx report. By Akanksha Nagar #TAM #Advertising #TVAdvertising Read More: https://lnkd.in/dU8qMduW
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Get to Know: Contextual TV – connect with your audiences interests on every screen. 📺 Contextual TV tackles advertisers' challenges in the #CTV landscape, delivering high-performing, privacy-compliant campaigns by bridging the gap between the open web & connected TV. Press play for #ContextualTV: https://hubs.li/Q02rhtVN0 #ContextualAdvertising #Advertisers #PressPlayForContextualTV
