Samsung Ads APAC

The February Samsung Ads newsletter of 2025 is live, packed with exciting updates from across Australia, New Zealand, India, and Southeast Asia! In February, we’ve seen some major milestones: 📈 Samsung Ads India released an exciting new case study, highlighting innovative campaigns and impactful results. 🌏 The #DMWFAsia 2025 event took place in Singapore, where industry leaders gathered to discuss the future of digital marketing and advertising. 📺 Samsung Electronics continues to dominate the global TV market, securing its position as the global leader for the 19th consecutive year. Curious about what's next for Samsung Ads? Click below for all the latest updates! #SamsungAdsNewsletter #APAC #ANZ #India #SoutheastAsia #2025

At the recent “Future of TV – Advancing TV Innovation in Vietnam” event hosted by GroupM Vietnam, our very own Tushar Tyagi, Head of Channel Partners, for Samsung Ads Southeast Asia, joined a powerful panel on “Unlocking the Power of Addressability on CTV.” With the largest Smart TV footprint in Vietnam, Samsung Ads brings deterministic data and real-time viewership insights that empower brands to reach high-value audiences in brand-safe, premium environments. The discussion was enriched by diverse industry perspectives: 📌 Huong Ta, Personal Care Vietnam DMC Lead & Media Head at Unilever, emphasized the need for holistic, tech-integrated media solutions backed by real-world brand experiences. 📌 Kunal Verdia, Head of Digital Investments at GroupM Vietnam, spoke on bridging fragmented data sources to drive integrated planning and smarter media outcomes. 📌 Priyanka Bajaj, Head of Demand Facilitation, Asia, shared insights on maximizing supply-side efficiency and scaling premium CTV inventory effectively. 📌 James Fearn, Chief Client & Growth Officer at GroupM Vietnam, masterfully moderated with sharp follow-ups that kept the conversation audience-first and action-oriented. Together, we explored how CTV, addressability, and data innovation are reshaping media strategies in one of #APAC’s most dynamic markets. #VietnamTV #AddressableTV #ConnectedTV #TotalTV #CTV #AdvancedTV #CTVInnovation #CTVStrategy #FutureOfTV #SamsungAds #GroupMVietnam #SmartTVAdvertising #AdTech #DataDrivenAdvertising

Over the past two weeks Samsung Ads Australia have been thrilled to be a part of the 2025 IPG Mediabrands Partner Showcase in both Melbourne and Sydney. Our Data Strategy & Commercialisation Lead Alex Smith took part in a provocative panel session focused on Screens Planning to answer a series of questions about the screens landscape in 2025. It was a lively panel where some topical issues were discussed including what defines premium content, if terms like AVOD and SVOD still make sense, where social video fits on the screens plan and the relationship between content and platform. A big thank you to all who helped put the event together, and everyone who came along to both sessions and helped generate insightful discussion. #SamsungAds #MBShowcase25 #DataStrategy #CTV

Our fabulous team at Samsung Ads India spent the last 2 days in warm and sunny Goa, as they participated at Intersec, the flagship event from Internet and Mobile Association of India which brings together some of the brightest minds in the field of marketing and advertising. Nishit Kanchan, Head of Sales at Samsung Ads India shared key insights which helped advertisers understand the new ways in which consumers are watching their favorite device - The Television. Shoutout to the wonderful Samsung India team at the event - Pratik Datey, Banya Saikia and Ritika Darira - who assisted visitors with all their queries on the power of the big screen. #IAMAI #SamsungAds #IAMAIIntersec #CTVAdvertising

Today, the TV industry gathered at the Adwanted Events Future of TV Conference in Sydney, where Samsung Ads joined key industry leaders to discuss and debate some of the most pressing issues shaping the future of TV. From Guy Bisson, Ampere Analysis deep dive into the evolving nature of media business models, to Paramount Australia & New Zealand, Beverley McGarvey’s emphasis on the crucial role of local content, and Anthony Jones insights that brands could be spending three times too much on social - the conversations were insightful and thought-provoking. Mark McKee, FreeWheel also highlighted Australia’s innovative programmatic landscape, with 60%+ of video inventory flowing through programmatic pipes. Big discussions were held around 'premium video', how traditional competitors can collaborate, and whether reach without relevance is just “noise”, reminding us that not all impressions are created equal. However, equally important was the emphasis from both Jodi O'Donnell from TVNZ and Melissa Hey, GroupM Australia & New Zealand, to ground everything back to audiences and the need to focus on business outcomes. As the industry adapts to rapid changes, this shift in focus is key to ensuring that advertising dollars are not only spent efficiently, but also in a way that drives tangible results. Samsung Ads I Alex Spurzem I Richard Wheeler I Samantha Cooke I Luke Fox I Brigitte Slattery I Marj Hetherton I Jo Clark I Benjamin B. I Pete Montgomerie I Jonathan Tracey

Nishit Kanchan, Head of Sales at Samsung Ads in India will take stage at Internet and Mobile Association of India, where he will share insights on the Indian #CTV landscape.   Today, Smart TVs have become a central hub for entertainment, communication, consumption of information in modern Indian households. As Smart TV ownership grows and streaming continues to surge past linear TV, his keynote will provide a unique perspective on what this means for advertisers, and how OEM CTV can help you navigate, and win in the streaming era.   Where: IAMAI Intersec 2025, Goa, India.   When: 10th April 2025, 11:15 am    Don’t miss this opportunity to gain exclusive insights from an industry leader!   #SamsungAds #IAMAIIntersec #CTVAdvertising

The Samsung Ads team in India is all set to participate in Internet and Mobile Association of India scheduled in Goa from 9-11 April 2025 where we will be bringing brand new insights and trends from Samsung CTV households in India.   If you are around, stop by and say hello to our team. They'd be happy to help you navigate the new ways of TV advertising. Prabhvir Sahmey, Nishit Kanchan, Banya Saikia, Ritika Darira Pratik Datey #SamsungAds #CTVAdvertising #CTV

Streaming is revolutionizing TV viewing in India, offering advertisers new opportunities for personalized engagement. Nishit Kanchan, Head of Sales at Samsung Ads India, discusses this transformation and its implications for brands at Pitch CMO Summit Mumbai 2025. Couldn’t make it to the Samsung Ads spotlight session at Pitch CMO Summit? Take a look at our article published with e4m about #CTV here: https://lnkd.in/gQsVU5vu  #SamsungAds #events #FAST

At Samsung Ads India, we believe in driving mutual success through collaboration, creativity and cutting-edge innovation. Recently, exchange4media celebrated the leaders who embody this philosophy by honouring the top CMOs making an impact across industries. A special shout-out to Prabhvir Sahmey, Senior Director of Samsung Ads India, who had the privilege of awarding the winners of this category in the Pitch CMO Awards, 2025. These incredible leaders are setting the bar for marketing excellence, and we couldn’t be more proud to recognise their contributions! Congratulations to the following winners: 1. Kunal Sharma - Head of Marketing and Business Head, Modern Trade and E-Commerce, KRBL Limited 2. Inderpreet Singh - Head Marketing, Birla Opus Paints 3. Nidhi Rastogi - Marketing Director, UNIQLO #samsungadsindia #pitchCMOawards #marketingleaders #CMO #e4m

As we reflect on a decade of Netflix in Australia, those within the industry are examining the impact the #SVOD service has had on television, streaming and advertising landscapes. One of the streaming giant's more interesting evolutions was its introduction of advertising supported tiers. While television broadcasters experienced a sharp decline in audience numbers and ad revenue, Netflix had doubled its ad revenue year-over year in 2024, and reported a 16% increase in revenue for the December quarter. As Alex Spurzem from Samsung Ads sees it, SVOD platforms like Netflix have recognised the value in advertising supporter tiers and are seeing the benefits firsthand. "Not only have they adopted the traditional ad break for those who want to pay less, but the strategy actually holds the key to profitability." Click to read more here: https://lnkd.in/gBUtEG_Y