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#Exclusive – The CTV Series | For part three of our exclusive CTV series, we reached out to Russhabh R Thakkar, Founder and CEO of Frodoh World, to gain insights into the role of CTV for elections coverage and the unique opportunities it presents to advertisers. Thakkar speaks about the growth of CTV, particularly in the Tier 2 and 3 markets of India, and discusses the readiness of news broadcasters to offer CTV-integrated solutions to brands. He also highlights the innovative solutions Frodoh World offers and outlines the role that CTV plays in the overall ROI of a marketing campaign. Link in the comments Matthew Kramer Peter Crofut Shams Jasani Vaidehi Desai #mediabrief #Frodoh #RusshabhRThakkar #CTVSeries #CTV #ROI #marketingcampaign #digital #television #media

The recent election coverage in India has proven to be a game-changer for TV broadcasters. 📺 Networks like TV Today, NDTV, TV18, and Zee Entertainment have all reported a significant revenue boost, with increases ranging from 8% to 40% on the previous financial year. This impressive growth highlights TV's enduring power and influence. With the festive season approaching and ongoing political events, TV is poised to deliver even more value in the coming months. This creates a prime opportunity for advertisers to engage with consumers during high-traffic periods. As media analysts anticipate continued growth for the rest of the year, investing in TV now can position your brand advantageously for both immediate impact and sustained visibility. Click the link to read more: https://lnkd.in/gBVecBPM 📊 #Advertising #MediaStrategy #TVAdvertising #Marketing #RevenueGrowth #MediaInvestment

NDTV achieves 34% Q3 FY25 revenue growth, strengthens global reach with NDTV World #NDTVWorld #RevenueGrowth #MediaExpansion #DigitalInnovation #GlobalNews #NDTV

What's delaying BARC's digital measurement plan? Industry experts suggest that a major hurdle lies in broadcasters' unpreparedness. Read more: https://lnkd.in/gpysjWqa ✍️ Aditi Gupta GroupM BARC India ADVERTISING AGENCIES ASSOCIATION OF INDIA Goldman Sachs #ShashiSinha Join e4m's WhatsApp Channel - https://lnkd.in/dHupynWW #BARC #DigitalMeasurement #Broadcasting #MediaInsights #IndustryChallenges #AudienceMeasurement #BroadcastingHurdles #DigitalMetrics #MediaIndustry #IndustryUpdate

In 1924, candidates relied on newspaper #ads. Fast-forward to 2024, and we're leveraging #TV, #digital, and #grassroots tactics! Award-winning strategies for forward-thinking candidates: https://lnkd.in/g-TSEahz #GOP #USElections #DigitalStrategy

Our report shows that India has one of the highest ad engagement rates across the globe. Download our Advanced TV report to get all the insights you need to know to make your budget go further. Dive in today: https://bit.ly/3XfiEbE #CTV #Programmatic #ConnectedTV #DigitalMarketing

#NDTV surges a #remarkable 34% #revenuegrowth in Q3 FY 2024-25! 🚀 📈 #Strong digital #strategy, #global #expansion efforts, and a return to #BARC ratings fuel the surge.This success underscores NDTV's #leadership in the #media industry, showcasing #innovation & #digital prowess. #DigitalSuccess #MediaLeadership #NDTVWorld #BARC #innovation #SaturdaySpecial #digitalmarketing #technology 🚀📈

Couldn't make it to #e4mCTVConference happening in Mumbai? Catch up on an enlightening discussion on 'The Great Indian Screen Shift: How CTV is Changing the Living Room' by Ishan Chatterjee, Director, YouTube, India. #MustWatch #e4mconference #connectedtv #ctvconference #advertising #audienceengagement #contentstreaming #tvadvertising #marketinginsights #digitaltransformation #mediaindustry #futuretrends

Business Today TV sees 508% surge in monthly average reach; 412% increase in monthly average video views in FY2024: Comscore Link in the comments Business Today Comscore, Inc. #mediabrief #BusinessTodayTV #Comscore #television #media

A powerful industry body of MSOs has criticised India’s public broadcaster Prasar Bharati for inviting private sector satellite TV channels to onboard its proposed OTT platform, saying that it would be violative of the government’s own uplinking and downlinking guidelines... Read More At:- https://lnkd.in/eRZERKuT Prasar Bharati All India Digital Cable Federation (AIDCF) #msos #broadcaster #satellite #ottplatform #news #newsupdate #newsfeed #dailynews #ibwnews