Perot Museum of Nature and Science’s Post

How do campuses use social intelligence to make transformative changes? - Duquesne University uses it to inform cabinet-level decision making, build brand alignment, and use data-informed communication strategies to expand strategic capacity. - Society for College and University Planning (SCUP) is using a data-informed process to build a transformation strategy centered on the needs of its current and future members. - Utah Valley University is focused on expanding brand awareness and developing a mission-aligned, outcome-driven strategy. - The University of Arkansas - Fort Smith is building a shared understanding of their brand value and leveraging opportunities to differentiate their campus. Read about our work with these campuses and more. https://hubs.li/Q02tt6Hv0

Yesterday, our President & a firm Partner, Julie Phillips, shared her expertise with PRSA California Capital Chapter and California Association of Public Information Officials (CAPIO), as she highlighted the power of trusted messengers in reaching diverse audiences through unique channels! Here are three key takeaways: ✍️ Invest in the development of strategic messages because those are the foundation of a strong program. 👩🏻🏫 Use trusted brand, issue and organization ambassadors that will resonate with your key audiences. 🧩 Maximize a cross mix of channels to amplify your distribution and create greater impact.

“We hit our goal. And when you hit goals you get funding." "Every piece of content we have aligns with our messaging pillars. The most amazing thing is seeing graduates respond with our messaging—that's how we know it’s working.” Matt Serrao, Associate Vice President of Marketing, Utah Valley University UVU is focused on expanding brand awareness and developing a mission-aligned, outcome-driven strategy. Our partnership expands their capacity to listen, learn, and engage so their audiences feel connected, heard, and responded to—helping them achieve their goals of building relationships and brand affinity. Read how we're helping UVU align their brand and vision. https://lnkd.in/gZVvD3ej

🌟 Navigating Public Perception: PR Strategies for Art Organizations 🌟 Our latest article explores key aspects of reputation management and provides valuable resources for art organizations to enhance their PR efforts. Highlights: 1️⃣ Fundamentals of PR and reputation management for art organizations. 2️⃣ Tailored PR strategies for museums and galleries. 3️⃣ Leveraging social media and managing online presence. 4️⃣ Engaging with communities and utilizing feedback. Read more and elevate your organisation's PR strategies:

Reentering the Fray I am pleased to announce that I have joined the newly formed global consulting agency, Nicholas Scibetta & Associates https://lnkd.in/em4RhdNs. As a strategic advisor, I welcome the opportunity to bring my expertise and decades of experience in communications and reputation management, to serving clients, particularly in the area of higher education.   After retiring from a three-decade career of leading public relations for a major research university, I was asked why I want to enter the fray again, especially given the current turmoil on university campuses.    It’s for the very reason I chose to devote much of my career to university public relations:    I believe in the academic and research missions of higher education institutions. I believe that what happens every day on our university campuses can benefit society locally, nationally, and globally. I watched generations of students grow personally and professionally as a result of their education, inside and outside of the classroom. We need these future leaders.   Working on behalf of a university gave my life greater purpose and meaning. I am guessing this is why many of my fellow communications professionals are committed to serving higher education. They also are believers.    The academic year may be over, but campus tensions remain, which will likely be exacerbated by the Presidential election and its aftermath. But the challenges faced by higher education go far beyond current controversies. Americans confidence in higher education has declined sharply in recent years https://lnkd.in/eps6Fmrb and its value and very purpose questioned by multiple stakeholders.    University leaders need to take the next few months to reestablish trust among community members. University communities must work together to clarify policies and procedures regarding speech and civil protests in advance of the new academic year.   Attention must be devoted to internal audiences–––this is the critical lesson I learned from leading Ebola communications at Emory University. We must have the understanding and support of our internal community in establishing credibility and trust among all stakeholders. Internal communities are the foundation of an institution’s reputation.                             Yes, I very much look forward to entering the fray again!   #issuesmanagement #reputationmanagement #PRconsulting  

Thinking about a career in higher education? Here’s my advice: if you love learning, it’s one of the most rewarding paths you can take. To excel in this field, you must embrace being a lifelong student yourself. While the future of work is constantly evolving, one thing remains constant: the immense value of collaborating with passionate individuals who are dedicated to advancing ideas and supporting each other’s growth. That kind of community is truly priceless. Northwestern University Medill School

How do you define success of an Integrated Marketing Communications program? Professor judy franks of Northwestern University Medill School was interviewed recently and shared her vision of IMC. Judy explains how a world-class IMC education should bridge theory and practice while preparing students to navigate the future of media and technology through the study and application of both timeless and timely approaches Some advice from Judy - resist the industry’s obsession with the next shiny object. Develop competencies in Media and Technology but learn to anticipate where the industry is headed. And with all the buzz about remote work and gig work, ensure resources benefit from culture and learning from others. #medill #northwesternuniversty #integratedmarketingcommunications #imc https://lnkd.in/gksDsRrd

I earlier talked of integrating cultural referents on communication tools like rollups for outdoor events. We would have the impression to fall under cultural branding in the sense of Douglas Holts which conceives the representation of the enterprise or a product within a specific cultural and social ideology. Don't forget it was just an example. Under image building we must take into consideration it's 4 onthological criteria process, system, function, and it's discursive materialization (whether on communication tools, institutional discourse or the meta-game initiated by the publics or with the brand-consumer experience). Once the specific image characteristics have been designated it must be deployed permanently along side the other central core institutional messages across channels. #brandimage #corporatecommunication #phdresearch

Last Wednesday I was on a panel for the Museums Association Shout Out: Successful Marketing, PR and Social Media Strategies Conference. It was my first ever panel, so I was pretty nervous but had a fascinating conversation with Andrew Marcus, Ned Suesat-Williams from Crab Museum, Lily Cullen from National Theatre, Hannah Brown from Black Country Living Museum, Sarah Bell from Oxford University Museum Of Natural History. Some really interesting discussions around which social media platforms to use, how museums are using social media nowadays, and mistakes that organisations are making. From speaking to lots of different organisations in my role at the Digital Culture Network my biggest tip is that you don't have to be on every platform. We're starting to see a move away from organisations using every single social media platform (partly because there are so many to keep up with now!) to choosing the platforms that make the best sense for you - what fits best with the organisation's brand, where your content works best, where your audience are. I think X has played a part of this, as multiple alternatives have sprung up in the wake of all the changes. It’s much better to be creating content for specific audiences on specific platforms than using a scattergun approach to push out a generic piece of content everywhere. 

Internal communications aren't just for updates and announcements—they're vital for shaping your university's brand. Discover how a strategic approach can align your institution's mission with the cultural landscape of #highereducation in the latest article by Ashlea Jones 👇 #highered #higheredmarketing #marcomms #institutionalstrategy #university