Volt

☁️ We’re making the leap to Bluesky ☁️ At Volt, we’re always looking for ways to connect and share what’s working (and what’s not) in higher ed marketing. That’s why we’re excited to officially launch our channel on Bluesky—a space we believe is perfect for authentic, insightful conversations with marketers like you. Here’s what you can expect on Bluesky: ✔️ Bite-sized takeaways from Higher Voltage, Trusted Voices and QuickFires ✔️ Candid discussions about trends shaping higher ed marketing ✔️ A space to share your voice and connect with peers Why Bluesky? We’re prioritizing platforms that foster meaningful conversations, and we’d love for you to join us there. Don’t worry—we’ll still be active on LinkedIn too! 📲 Follow us now: https://lnkd.in/ep9V-kTT See you on Bluesky! ☁️ #HigherEdMarketing #SocialMediaInnovation #Bluesky #VoltOnBluesky

Want a competitive edge in higher ed? Start with brand-first strategy 🥇 When branding leads, integrated marketing communications in #highered becomes more than coordination; it becomes a strategy with impact. Learn more in the article by Jamie Ceman, Ed.D. 👇 #highereducation #higheredmarketing #branding #brandstrategy

🎧 New Higher Voltage episode drops this Thursday — and you don’t want to miss it! Host Kevin Tyler chats with Gary Mueller and Tamalyn Powell about Proud Sponsor — a bold, national campaign tackling the growing skepticism around the value of college. Tune in for a powerful reminder of why higher ed matters 👇 #highered #highereducation #higheredmarketing #podcast

🏀 🔥 The Cougs are back—and history’s watching. The Houston Cougars lit up the San Antonio River Walk with a Texas-style pep rally as they charge into the Final Four, facing off against the Florida Gators in a high-stakes showdown. Both teams come in with identical 35–4 records, but only one will take the next step toward a national title. 🐾 🐊 UofH hasn’t reached the national championship game since 1984. Although the Cougs have made it close (including back-to-back runner-up finishes in ’83 and ’84 during the legendary Phi Slama Jama era), they’re still chasing that elusive first title. 🏆 From Hakeem and Clyde to today’s rising stars, Cougar fans are ready to write a new chapter in program history. Let’s dance, Houston! 🕺 🎉 https://lnkd.in/e2TDneaW Photo credit: University of Houston official Instagram #CampusVibes #MarchMadness #FinalFour #GoCoogs #PhiSlamaJama #CollegeBasketball #StudentLife #HigherEd #GameDayEnergy

Your school magazine matters. 🗞️ A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t. Learn more in the article by Katherine Primus 👇 https://lnkd.in/enxk5Hpu #highered #highereducation #higheredmarketing

#jobalert: Colgate University is looking for an Assistant Director of Communications and Creative Media to help build awareness, attract top talent, and foster lasting connections through engaging content and strategic communications. Learn more and apply here: https://lnkd.in/e779kydz #highered #highereducation #higheredjobs #higheredmarketing #careeropportunity

How can I support DEI when the rules keep changing? Jaime Hunt tackles this pressing question—and more—in her Dear Jaime advice column, offering expert insights for #highered professionals navigating change 👇 https://lnkd.in/e2bNC5xf #highereducation #higheredmarketing #dei

This week in higher education history, we celebrate the founding of a renowned institution that has become a beacon of knowledge, innovation, and inspiration. #HigherEdHistory 🏛️ April 4, 1917, Stephen F. Austin State University (SFA) was chartered in Nacogdoches, Texas. Originally founded as a teachers college, SFA opened its doors on September 18, 1923, on land once part of the homestead of Texas leader Thomas Jefferson Rusk. Today, it continues to shape the future through education and research. Photo credit: Stephen F. Austin State University #SFA #LumberjackPride #EducationLegacy

Higher Ed Marketing Trends Shaping 2025 👇 🔉 Brand & Messaging Take Center Stage: In 2025 and beyond, higher ed will reinvest its brainpower in messaging that makes people feel something. 🗣️ Higher Education Is a Mission-Driven Sector: It’s time for institutions to stand by their missions, reinforcing their core values and purpose in an era of uncertainty. 🧑🎓 Reaching the 'Some College, No Degree' Audience: With nearly 40 million adults having some college experience but no degree—disproportionately Black, Hispanic/Latino, and Native American—institutions will shift focus to re-engagement as a way to offset declining high school graduates. 💬 The Need to Foster Pluralism: Higher education will be shaped by the growing necessity to embrace pluralism, ensuring institutions remain spaces for open dialogue, inclusion, and diverse perspectives. 🤖 The Future of Social Media: Nano-Influencers & AI: The social media landscape is evolving in two directions: the rise of nano-influencers for hyper-personalization and the growing role of generative AI in content creation. Want to learn more? Read Volt's recent article brought to you by Joseph Master, Shane Baglini, Kevin Tyler, Lindsay Nyquist, kellen manning, and Nicole Reed 🌟 #highered #highereducation #higheredmarketing #marketingtrends #trends2025

🗓️ Mark Your Calendar: July 13-15, 2025 📍 Honolulu, HI  💵 In-Person | Registration Starts at $595 Pack your planning insights and your sunscreen—Society for College and University Planning (SCUP) 2025 is heading to Hawai’i! 🌊 ☀️ The SCUP 2025 Annual Conference brings together campus and community leaders who are shaping the future of higher education through integrated planning. At #SCUP25, you’ll:   ✅ Break Down Silos – Learn how cross-functional collaboration is driving lasting solutions.   ✅ Gain Actionable Insights – Hear from experts transforming institutional strategy and campus planning.   ✅ Expand Your Network – Connect with professionals at all levels, from newcomers to seasoned leaders. And after a full day of learning, trade your desk for the beach and enjoy the stunning landscapes, rich culture, and Aloha spirit of Honolulu! 🌴 🌺 Learn more and register: https://lnkd.in/euNARBix #highered #highereducation #conference