Higher Ed Marketing Trends Shaping 2025 👇 🔉 Brand & Messaging Take Center Stage: In 2025 and beyond, higher ed will reinvest its brainpower in messaging that makes people feel something. 🗣️ Higher Education Is a Mission-Driven Sector: It’s time for institutions to stand by their missions, reinforcing their core values and purpose in an era of uncertainty. 🧑🎓 Reaching the 'Some College, No Degree' Audience: With nearly 40 million adults having some college experience but no degree—disproportionately Black, Hispanic/Latino, and Native American—institutions will shift focus to re-engagement as a way to offset declining high school graduates. 💬 The Need to Foster Pluralism: Higher education will be shaped by the growing necessity to embrace pluralism, ensuring institutions remain spaces for open dialogue, inclusion, and diverse perspectives. 🤖 The Future of Social Media: Nano-Influencers & AI: The social media landscape is evolving in two directions: the rise of nano-influencers for hyper-personalization and the growing role of generative AI in content creation. Want to learn more? Read Volt's recent article brought to you by Joseph Master, Shane Baglini, Kevin Tyler, Lindsay Nyquist, kellen manning, and Nicole Reed 🌟 #highered #highereducation #higheredmarketing #marketingtrends #trends2025
Senior Higher Ed Marketing Leader | CUPRAP Board Member | Dad
2wWhat a group to be part of! 🤩