NBC New York’s Post

Goes similarly right now for the Event Coordinator role! If you've looking to get into formal events planning, production, and organization, now may be the time for you as the boom on events and craving for human connection is only increasing in 2025. But be wary of job descriptions with the following: - Having you wear ALL the hats with no team support: a copywriter, email marketing pro, social media strategist, community specialist, and have a solid understanding of paid ads and website design fundamentals...all this at the entry-level position. - "Fast-paced environment" - Yes, events are always fast, and yes, we're all a little addicted to adrenaline. But are your company priorities going to shift in less time than it takes you to execute the impactful event vision? - Hidden salary ranges Event pros in my network, what else would you recommend folks look out for in 2025 looking to break into the industry? Alyssa May Hart tag you're it!

There seems to be Event Marketing hiring boom right now (at least in the US 😅) And it's all unicorns and rainbows, of course...but if you read between the lines with a lens of experience, here is what I see: Companies hire an "event manager," but they really expect them to be a copywriter, email marketing pro, social media strategist, community specialist, and have a solid understanding of paid ads and website design fundamentals...all this at the entry-level position. No matter your experience level, you will be expected to manage strategy, execution, logistics, promotion, acquisition, sales enablement, and reporting. You will also be expected to stay positive, smiling, and happy. Plus, some want to throw in both external and internal events into the mix. Question - are we okay?! #eventmarketing #b2bmarketing

SEEKING Marketing Coordinator/Manager: I am posting on behalf of a local Real estate agency. Private message me for details. Marketing Coordinator/Manager for our Real Estate Business. We're very active in the community and love to support the clients and community that are supporting us. Job duties entail the following: Social Media Management - schedule daily posts to include new homes for sale, real estate advice, market updates, information on our team, etc. Reels - short videos for Social Media Video Management - videos of homes for sale, market updates, etc Monthly Client Newsletter Client Event management Website Maintenance & Updates Website SEO Success Stories Postcard Management

Marketing Director

When is the right time to hire a head of marketing? If you’re a company leader who can answer yes to one or both of the following questions, NOW is *likely* the right time to hire a head of marketing either in a fractional CMO capacity or in a full-time capacity. Can you benefit from brand development? (Establishing your brand, enhancing brand awareness, differentiating your company from your competitors, having consistent branding across multiple channels, etc.) Would you like to grow your company within the next six months to one year? While you may not need new business RIGHT NOW, growth is not something that can just be turned on overnight. A head of marketing can start building the foundation for a strong brand before you’re under the gun needing leads. In addition, a head of marketing can contribute value to a company in the capacity of: 👏Getting all teams aligned with brand messaging  👏Supporting the sales team with email scripts, sell sheets, case studies, testimonials, webinars, and other collateral to help them close deals 👏Working with customer success to implement a customer retention strategy before your company starts losing customers Which marketing level is best? A marketing director? Vice president of marketing? Chief Marketing Officer (CMO)? In a full-time or part-time capacity? Can someone who is entry-level work? Drop a time on my calendar and let’s discuss this: https://lnkd.in/euQGqCna If I don’t think either is necessary now, I will let you know. The key here is to consider your goals and timeline and hire before it’s too late. Not hiring a head of marketing soon enough can set you back in the market. Hope that helps!

As a CMO and VP of Marketing I made plenty of mistakes hiring. Hiring people and hiring agencies. Most of the time the root cause of that mistake was my problem - not the candidates, not the agencies. But me. It's me. Hi. I'm the problem it's me. Anyway, here's what I've learned: It comes down to me being able to articulate what I wanted and what good looked like. - Each hiring mistake came down to not having goals and a clear "what will this person do, and why, and what does success look like" - or not having at least tested that we "need" this role inside of the company first. For example, if you think you want to hire a product marketing manager, can you first do some of that job yourself so you can have a deeper understanding of what you need before jumping right to hiring. If you want to start doing events, don't jump right to hiring an Event Marketing Manager, but first do some of that yourself - learn more about the role, then go find the person to own it full-time. I would learn so much more about finding the right person and giving them the right plan and goals this way. - Each agency mistake was similar - I'd chase a shiny object and go look for an agency to hire and expect them to magically solve my problem or help each some goal without having a deep understanding of what I was really trying to accomplish. "We need to do a better job with PR" --> Rush to hire a PR agency --> Of course I'm going to be unhappy with the results. VS. Develop a hypothesis about PR, what we could be doing better, start to test some of this internally with the existing team or do it for 20% of my time, get some learnings, create a better and more specific plan, then go find a PR agency to help scale. Or working with a Creative Agency and not being happy with the output, but also not being able to properly articulate what I wanted with clear examples of what "good" looks like. Can you relate to this?

This is spot on. Marketing doesn't exist simply to send out bad emails, post self-serving company news on LinkedIn, and create sales collateral/decks (sorry to disappoint, but there isn't a magic sales sheet that will close deals). Marketing is about strategy, smart brand execution, and project management. If marketing is done well, sales teams perform better, customers are happier, and the market understands your product's value - all this is foundational to long-term success. Of course, the other option is to double down on the next big buzzword and hope that results in growth. I see you AI (and I don't mean Allen Iverson - yes that's a Philly reference).

good opportunity

“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.

Top 5 Reasons You Should Apply for Our Marketing Lead Role: 1️⃣ You'll lead a team of marketing superstars who are as strategic as they are creative. (And we’re open to bird-related nicknames for your leadership style—Falcon, Owl, Parrot of Proactive Marketing? 🦅) 2️⃣ Data is your playground! 📊 You’ll have the chance to dive into analytics, uncover insights, and use them to craft strategies that truly make an impact. Bonus points if you enjoy geeking out over metrics! 3️⃣ You’ll leave your mark on big projects. 🌟 From energy efficiency programs to digital innovation, this role lets you influence meaningful change for a greener future. 4️⃣ Presentations = Your Power Moves. 🗣️ If you thrive on bringing stakeholders on board with compelling narratives and big-picture strategies, you’ll shine here. 5️⃣ You get to work with us! 💡 A team that's dedicated to leadership, collaboration, and finding the win-win in every challenge. We’re about fostering success—and having some (ok a lot) of fun while doing it. 🎉 Bonus Reason: Our team? Big fans of coffee and snacks. We’re wellness-focused, super supportive, and absolutely hilarious. Oh, and our GIF game? 🔥 Whether you work in the same office or virtually, you'll fit right in! Curious to learn more? Apply now or share with someone who’d make a great fit! 👇 👉 https://lnkd.in/eau2tu2U #MarketingJobs #CareerOpportunity #Leadership #EnergyEfficiency #DigitalMarketing #DataDriven #JoinOurTeam #MarketingLeadership #NowHiring #NBJobs